Local SEO Perth, built for leads, not ranking reports.

Our Local Traffic System retainer starts at $1,999 per month plus GST, month-to-month with no lock-in. Standalone citation cleanup is a flat $599 per location plus GST. What changes the price: how contested your category is in Perth metro (plumbing and dental are brutal, niche B2B services less so), how many suburbs you need to compete in, and whether your domain already has some authority or is starting from zero.

Yes. GBP reinstatement is one of our core specialisms. Search Scope has reinstated 230 of 234 suspended profiles since early 2025, a 98% success rate. A suspended GBP can cut your Maps enquiries to zero overnight, and it happens to Perth businesses more often than most owners realise, usually triggered by an address change, a suggested edit nobody caught, or a review spike that trips Google's spam filters. The reinstatement form is unforgiving and most DIY attempts make things worse. Book a call and we will look at your specific case.

Because for most local searches, Google shows the Map Pack, three GBP listings with map pins, before it shows a single blue organic link. A buyer searching "electrician Joondalup" sees the pack first and often never scrolls further. Your GBP is the first thing that buyer judges you on: category, reviews, photos, response time. A perfectly optimised website behind a neglected GBP is like renovating the back office and leaving the shopfront empty.

Suburb by suburb. "Dentist Subiaco" and "dentist Fremantle" are different searches with different competitors and different buyer expectations. A single generic city-wide page competes for neither properly. We build suburb-specific landing pages and GBP service areas aligned to where your actual customers are, not a template page with the suburb name swapped in.

Audit, access, and foundation. Within the first 14 days we run a full GBP, on-page, technical, link-profile, and AI-citation audit, set up GA4, GSC and GBP access in your name (you own it, always), wire up conversion tracking on calls and forms, and map which competitors are actually beating you in each suburb. Days 15 to 45 we fix the technical foundation and rebuild the GBP top to bottom. Suburb pages, real links, and AI-citation content start shipping from day 46.

It depends on the category, not the city. Trades and home services in Perth metro are heavily contested because the population density and job volume support a lot of competing agencies. Niche professional and healthcare services are often less crowded. What matters more than the city is whether your incumbents have real GBP authority and review counts, or whether the field is soft and winnable with proper execution.

Yes, across Australia. Perth is our home market and where we have the deepest read on local competition, but the methodology travels. If you are based outside Perth or need coverage across multiple cities, our national Local SEO Services page describes that programme.

NAP is your business name, address, and phone number. When it is inconsistent across your website, GBP, and the directory web (Yellow Pages, True Local, industry directories), Google trusts the listing less and it can suppress Map Pack visibility or contribute to a suspension. It matters more for Perth businesses that have moved premises, changed trading names, or grown from a home-based operation, all common in the trades and services sectors we work with.

No. Anyone guaranteeing specific positions is either misrepresenting how Google works or using tactics that will eventually penalise you. What we do guarantee: transparent execution of proven strategies, real performance reporting, measurable improvement in traffic and leads within 90 days when foundations are in place, and the freedom to leave if we are not moving the needle.

SEO optimises your site for Google's traditional search results, the blue links and the Map Pack. GEO (Generative Engine Optimisation) optimises for AI answer engines: ChatGPT, Perplexity, Google AI Overviews, Gemini, Grok. AI is now answering local queries like "best plumber Subiaco" before users see a single organic result, so optimising only for traditional SEO leaves a growing share of buyers off the table. Every Local Traffic System retainer covers both.

Yes, and it usually makes the work more efficient, not less. Service-area businesses (no walk-in storefront) need the GBP service-area configuration set correctly, suburb pages built only where demand justifies them, and content that matches how a service-area buyer actually searches. You can hide your address and list up to 20 service areas, but Google still expects the overall boundary to sit within roughly two hours' driving time of a real, verified Perth base, a virtual office or PO box does not qualify. Trying to rank city-wide when you only service the southern suburbs wastes budget on suburbs that will never convert.

For the suburbs that generate commercially meaningful work, yes, provided each page is genuinely unique and useful. What we do not do is spin up a templated page for every suburb in the metro with the name swapped in: Google treats that as a doorway page, and what usually happens is quieter than a penalty, the pages just sit unindexed or ranking nowhere. We tier suburbs by commercial value, build substantive pages for the ones that matter, and skip the rest.

To an extent, yes, an exact-match business name can dominate the head term regardless of how strong your own signals are. We will not burn your budget fighting that battle. The better play is winning the suburb and service-level variations instead, where the exact-match advantage does not apply, and reporting genuinely keyword-stuffed business names through Google's official redressal process where it is warranted.

Three things. First, founder-led, Dorian does the work, not a junior account manager. Second, specialist focus, we only do SEO and AI search, not social or web design or paid ads, so you are not competing for attention against a brand campaign. Third, no lock-in, month-to-month with 30-day notice, so the work has to keep earning the relationship.

A manual audit and cleanup of your business listings across major directories and data aggregators, ensuring your name, address, and phone number are consistent across the web. Particularly relevant for Perth businesses that have moved premises or built up inconsistent listing data over years. Flat fee of $599 per location, completed within 30 days for most cases.

We won't run your Google Ads, and honestly, we'd be worse at it than someone who lives in that platform daily. If a hybrid approach makes sense, paid for immediate volume while SEO and Maps build, we'll say so and refer you to a paid specialist we actually trust rather than bolting it onto our own retainer.