realestate.com.au and Domain dominate buyer searches, and you will not beat them there. But the vendor deciding who to list with searches differently: by suburb, by your name, by "best real estate agent [suburb]" and "free property appraisal [suburb]". That is the search you can own.
A seller researching agents searches "best real estate agent [suburb]" and "property appraisal [suburb]". If you are not in the Map Pack and organic results for those, the listing goes to the agent who is.
Agents move agencies and scatter their presence across profiles and pages. Without a deliberate structure, neither your name nor your agency ranks well for the suburbs you actually work.
Vendors choose agents on trust. Your profile, recent reviews, and sold-listing signals are where that trust is won or lost, usually before a seller ever calls.
Local SEO for a real estate agent is three search surfaces working together: your Google Business Profile, suburb-level organic rankings, and the AI engines vendors now ask first.
No mystery retainer. Here is exactly what gets built, and in what order, before the first lift in enquiries typically lands.
Honest answer up front: we are not for every agent. The strategy call is a 30-minute conversation, not a pitch. If we are not a fit, we will say so and point you somewhere that is.
30 minutes. No pitch deck. No proposal at the end unless you ask.
13 years specialising in SEO. Founder of Search Scope. I work directly with every client on strategy and execution. No account managers, no offshore teams, no templated retainers.
My work covers organic and national SEO, local SEO, Google Maps, GBP and GMC reinstatement, ecommerce SEO, technical audits, and AI search visibility. I work with established Australian businesses that want a senior specialist, not a service package.
Two ways to start. The Local Traffic System retainer for ongoing growth, and a flat-fee citation cleanup for businesses with messy name, address, and phone data scattered across the directory web.
For businesses that have changed address, traded under a different name, or built up inconsistent listing data across the directory web over the years.
Clean citations are critical in the AI-SEO era. They are how engines confirm who you are, and they also help you avoid Google Business Profile suspensions.
The 30-minute strategy call answers the rest. No pitch deck. No proposal at the end unless you ask.
Book a free callA straight 30-minute conversation with Dorian, the person who does the work. You leave with a clear view of where you are losing vendor leads, what it costs to fix, and whether we are the right team for it.
