The Map Pack Is Your
Best Lead Channel
We Get You In It
A done-for-you Google Maps ranking system for local businesses that want visibility where buying decisions happen. Because nobody scrolls Google Maps looking for the business in 12th place.
Position
"Dorian consistently ranked our business in the top positions of the Google Map Pack, averaging around spot #2 in a competitive local mortgage broker market. We are competing against established businesses with over 20 years in the industry and review counts more than 10 times higher than ours."
Growth
What a Missing Map Pack
Position Costs You
In most competitive local markets, the Map Pack drives more qualified enquiries than organic search. That is not a general claim — it is what we see consistently across clients in mortgage brokering, home services, healthcare, legal, and trade industries.
The three listings that appear in the Map Pack collect the bulk of calls and direction requests. Everything below position three may as well be page two of Google. Most users never scroll past it.
The businesses holding those top positions are not necessarily the best in your market or the most established. In many cases, they are simply better optimised. A mortgage broker we work with holds spot #2 consistently against competitors with over 20 years in the industry and review counts more than ten times higher. The difference is not reputation. It is how Google reads and weights their profile.
If your phone is not ringing at the rate your quality of service should justify, your Maps presence is usually the first thing worth fixing.
from Maps
that matter
Why Standard GBP Optimisation
Keeps You Out of the Pack
Most local SEO agencies run the same playbook: fill out the profile, upload a few photos, set up a review request system, post occasionally, and call it done. That used to be enough. Google's Maps algorithm is now multi-layered — and most businesses, and most agencies, are only addressing one of those layers.
The Foundational Layer
Business categories, service areas, NAP consistency, review volume, and a fully completed profile. If you are not getting this right, nothing else matters. But getting it right alone will not move you into the top three in a competitive market. It gets you in the game. It does not win it.
The Authority Layer
Google uses signals from across the web to determine how trusted and established a business is. Local citations, backlinks pointing to your site, mentions of your business name across authoritative directories, and your organic ranking strength all contribute to this picture. A business with strong local authority will outrank a more popular competitor in Maps, even in areas beyond its registered address. This is the layer most businesses never invest in — and the one that creates compound ranking strength over time.
The AI and Behavioural Layer
Google now uses image recognition to actively analyse your business photos — not just index them. It reads them to understand what your business does, what your premises look like, and whether your visual presence matches the searches it is being asked to serve. Geo-tagged photos and images of your services in action are data points in 2026, not decoration.
Beyond that, Google is pulling GBP data into AI Overviews and AI-generated Maps summaries. Businesses with well-structured profiles, consistent data signals, and active content across posts and Q&A are more likely to be surfaced before a user clicks anything. If your GBP is not treated as a live content asset, you are not competing on the same terms as the businesses sitting above you.
Behavioural signals compound everything. Call click rates, direction requests, and website clicks from Maps all feed back into your ranking. A profile that looks half-finished loses clicks — and losing clicks tells Google you are less relevant than the competitors who earn them.
How We Get You Into the Map Pack
There is no single lever that moves a GBP ranking. It is a combination of signals working together, and the sequence matters. Here is what we do and why each part exists.
Google Business Profile Optimisation
Your GMB is the foundation, and most profiles we inherit are missing signals that are both easy to fix and have an immediate effect on relevance. We audit every element — primary and secondary categories, services, service areas, attributes, business description, and Q&A — and optimise each one against the competitive landscape in your specific market. This is the starting point for every engagement we take on.
Website Alignment for Local Search
Your website and your GBP need to tell Google the same story. We align your on-page signals — NAP consistency, location-based landing pages, local schema markup — so your site reinforces your Maps presence rather than contradicting it. For businesses targeting areas outside their registered address, this alignment is often the difference between appearing and not appearing in map searches across a wider geography.
Citation Audit and Expansion
Inconsistent business information across directories creates noise in Google’s data graph. We clean up NAP inconsistencies, remove duplicate local citations, and expand your presence across high-authority local directories. It is not glamorous work. It directly affects how much Google trusts your location data.
Strategic GBP Posts and Media
Your GBP is a live content asset that rewards regular attention. Regular posts and geo-tagged photo updates signal to Google that your business is active and relevant. We handle content planning, photo optimisation, and posting cadence as part of ongoing management — not as an afterthought at the end of the month.
Local Authority Link Building
Authority signals from across the web influence your Maps rankings, not just your organic rankings. We build local citations, pursue quality backlinks through relevant directories and local publications, and where competitive niches require it, use more advanced strategies to build topical authority. This is the layer that creates lasting separation from competitors who are only doing the basics.
Review Acquisition and Reputation Management
Review velocity is one of the clearest signals Google uses to assess business quality and trust. We set up systems to generate a consistent flow of new reviews, handle response management on your behalf, and deal with negative reviews professionally. The goal is not a one-time boost in review count but a steady rate of new social proof that strengthens your position continuously.
Profile Protection and Monitoring
Google allows third parties to suggest edits to your GBP, and those suggestions can be applied automatically without your knowledge. We monitor your profile continuously to catch and reverse unauthorised changes before they affect your categories, business name, or service area configuration. For higher-tier clients, we include one free GBP reinstatement per year if a suspension occurs. If you are dealing with a suspension right now, our GBP reinstatement service handles this as a standalone engagement.
Competitor Tracking and Spam Fighting
We track what competitors in your market are doing and flag changes that affect your position. Where competitors are using spam listings, fake reviews, or duplicate profiles, we report and pursue removal through Google’s guidelines. It is a legitimate and often underused part of competing effectively in local search.
Geo-Grid Rank Tracking and Monthly Reporting
We use geo-grid reporting to show exactly where your business appears across your full service area — not just at your registered address. Monthly reports cover call volume, direction requests, keyword rank movements, and a plain-language summary of what was done that month and why. No padded reports celebrating metrics that do not connect to revenue.
What This Looks Like
In Practice
One of our clients is a plumbing contractor operating across the Melbourne metro area. When they came to us, they had one underperforming GBP profile and limited visibility outside their immediate suburb. We established and optimised multiple locations across the metro, built local authority for each, and structured the campaign to compound over time. The result was consistent Map Pack visibility across the footprint and a sustained lead volume increase of more than 5× compared to their baseline.
The pattern holds across different industries. A mortgage broker we work with holds spot #2 in their local market against businesses with over 20 years of history and review counts more than ten times higher. In a trust-heavy industry where reputation should be everything, the competitive gap in legacy did not matter. What mattered was the quality of the signals Google was reading.
"Consistently ranked in the top positions of the Map Pack, averaging spot #2 — competing against businesses with 20+ years in the industry and review counts more than 10 times higher than ours."
more leads per month after Maps campaign
"Dorian helped us secure and grow multiple GBP locations across the Melbourne metro area, significantly expanding our visibility and local reach. In a highly competitive home services market, this helped us consistently generate over 5× more leads each month."
across metro area
How We Work Together
We offer ongoing management plans for businesses that want to compound their Maps visibility over time, and once-off packages for businesses that need a strong foundation built quickly. If you are not sure which fits your situation, book a call and we will give you a straight answer.
There are no lock-in contracts. All ongoing plans run month to month with 30 days notice to cancel.
Monthly GBP Services:
Essentials
Best for: cafes, small retailers, local service businesses with limited existing online presence.
The starting point for businesses that want consistent, steady improvement. Month one is a full GBP optimisation. From month two, we maintain, protect, and improve your profile with regular updates, citation management, and rank tracking. You see exactly where you are each month and what moved.
- Full GBP optimisation, NAP and citation cleanup
- NAP and citation cleanup
- Content and photo uploads
- Review management system
- Profile monitoring against unauthorised edits
- Suspension protection
- Monthly geo-grid reporting
Growth
Best for: home service providers, contractors, fitness, independent restaurants.
For businesses in competitive markets where the basics alone will not hold a top-three position. Everything in Essentials, plus on-page website alignment, local schema markup, monthly photo updates and posts, QR code and review form systems, up to five location landing pages built in month one, and GMB link building to push rankings in more competitive service areas.
- Everything in the Essentials Plan +
- Website optimisation
- Local schema markup
- Up to 5 location landing pages
- GMB link building
- Suspension protection with one free reinstatement per year
- Rank tracking and monthly reporting: We report in details on everything we do each month
Dominator
Built for industries where a single new client justifies the monthly investment many times over. Full-service GBP management, aggressive link building including Google Stacks and cloud-based signals, multiple location landing pages, 10-15 quality backlinks per quarter, monthly content and video updates with a geotagging strategy, and a dedicated account manager for monthly strategy calls.
Includes: everything in Growth, plus advanced link building, authority mode backlinks, aggressive reputation management, dedicated account manager, and monthly calls.
- Everything in Growth +
- Website optimisation to match GBP targeting (on-page SEO alignment over multiple pages)
- Location kanding pages: We build multiple location landing pages to boost local relevance.
- GBP advanced link building: Google Stacks + Google Cloud link building for authority boost
- Authority mode: 10–15 high-quality backlinks per quarter
- Aggressive reputation management Strategy: (ongoing review building, negative review mitigation)
- Content updates: Monthly GBP posts, videos & content calendar plus image refresh with geotagging strategy. We also update your top citations so they stay up and pull real traffic.
- Dedicated account manager: Dedicated support and monthly calls
- Rank tracking and monthly reporting: We report in details on everything we do each month
In competitive markets, strong organic rankings can extend the geographic reach of your Maps visibility — particularly when targeting areas outside your registered address. Google weighs proximity heavily, but a solid organic presence helps you compete across a wider service area.
If just need a one-time boost to get your Google Business Profile performing, we also offer once-off optimisation packages to suit your goals and budget.
One-Off GBP Services:
Google Business Profile Setup (For New Businesses)
Perfect for brand-new businesses that need to establish a professional presence on Google from day one. This package ensures your Google Business Profile is set up correctly, verified, and optimised with the right categories, keywords, and core citations so you can start attracting local customers immediately.
- Profile verification, keyword research and competitor analysis
- Profile optimisation and category selection
- Logos, images and video uploads
- Service areas and business attributes configuration
- Optimised services and products sections
- Professional description and URL optimisation with tracking
- Initial content posts and review acquisition strategy
- Basic schema markup setup on your website
Google My Business Optimisation (For Businesses With Existing Profile)
Designed for businesses with an existing Google Business Profile that’s underperforming or incomplete. We audit and fix every key element — from categories and descriptions to citations and Q&A — to improve your local visibility and make it easier for customers to find and choose you.
- In-depth profile audit and competitor analysis
- Business category and service optimisation
- Strategic Q&A creation and management
- Professional description and attribute updates
- NAP clean-up across top citations and creation of additional citations and branded profiles
- Photo optimisation and additional uploads
- Products/services showcase enhancement
- Schema markup for GBP integration
- Review strategy and reputation management
- Performance tracking and adjustments
Comprehensive One-Off Optimisation
Ideal for businesses that want a complete overhaul without a monthly commitment. This package includes everything from advanced GBP optimisation and citation expansion to local schema integration and competitor targeting, delivering a strong foundation for higher local rankings.
- Everything included in the GMB Optimisation plan +
- Full citation clean-up & expansion (50+ sites)
- Advanced local schema integration on your website
- Competitor analysis & gap targeting
- 5 Location Landing Pages: We build up to 5 location landing pages to boost local relevance
- Up to 10 GBP posts in first month
- Review management system setup
- Light website on-page optimisation for GBP ranking alignment
- Local GBP link service
Profile Management Only
Google Business Profile Management Service
Keep your Google Profile active, engaging, and competitive with our comprehensive management service. We handle all ongoing optimisation, content creation, and performance monitoring so you can focus on serving customers.
Your profile needs consistent attention to maintain rankings and drive results. Our dedicated management ensures your GBP stays ahead of competitors with fresh content, professional review responses, and strategic optimisations.
For businesses who want us to handle only the management part.
- Fresh photo and video uploads showcasing your work
- Regular business updates and holiday hours management
- Strategic Q&A additions and optimisation
- Professional review responses and reputation management. We can flag negative reviews for you.
- Spam monitoring and competitor analysis
- Protection from suggested edits
- Performance tracking and detailed monthly reporting
- Content posts highlighting offers, services, and company news (3 updates per month included)
Who Gets the Most From
Google Maps SEO
Google Maps SEO produces the strongest results for businesses where:
It is also a strong fit for multi-location businesses looking to establish consistent visibility across a metro area or region, and for businesses in high-value niches — legal, medical, financial services, trade — where a single new client justifies the investment many times over.
If you have run Google Ads and found the cost per lead unsustainable, Maps is often where you should have started. The search intent is the same — someone local, actively searching, ready to act — without the per-click cost compounding every month.
People we work with
We work with a wide range of businesses, from Australian local businesses to international clients and brands. These are real reviews, from real people, that can be verified on my LinkedIn profile.
I have used Dorian's consulting services for a big travel client of mine and I have been really amazed by the strategy and campaign designed. His content marketing and SEO skills brought my client from nowhere to top 3 for our main keyword (competitive national keyword with around 12 000 searches a month) in 6 months only. He helped us increasing organic non-branded traffic by 3000% in 6 month! Would definitely recommend him.
From time to time, business owners from Australia contact me to help me rank their site locally. The problem is that I'm a native to San Diego, California, and don't know much about Australia (and specifically Perth) other than what I learned when I lived there for about six months over a decade ago. So, instead of running the risk of failing at ranking their sites, I simply refer them to Dorian because he knows local SEO as well as, if not better than, I do. Plus, he loves the Perth area. So, you really can't go wrong by choosing Dorian to rank your site.
If you're a local business and are looking to drive more traffic to your business through the web, I highly recommend Dorian over at Web Wizards! I've worked with a number of SEO Consultants, and Dorian is one of the most knowledgeable and results driven experts I've met!
If you are looking for a definitive result in your internet marketing campaign, Dorian is someone that you can truly trust. His knowledge of Search engines and SEO skills will help you maximize traffic and ROI. At the same time, the energy he brings in the project he is working can set great results.
I've had the opportunity to work with Dorian on international projects for a client we have in common for the French and Australian markets, and I'd like to say that he possesses great responsiveness and expertise in project management and understanding Google's algorithm. The rigor and passion with which he works make him someone you can be 100% sure you're getting right when you recommend him.
Frequently Asked Questions
How long does it take to see results from Google Maps SEO?
Meaningful movement usually starts within 60-90 days for markets that are not extremely competitive. Holding a consistent top-three position in a genuinely competitive niche typically takes 4-6 months of sustained work. The businesses that see results fastest tend to start with an active profile, a working website, and some existing reviews to build on.
Can you help a business that is outside the top three in a very competitive market?
Do I need good organic rankings to rank well on Maps?
What happens if my GBP gets suspended?
What if I want to target or expand into suburbs that are quite far from by base of operations?
What does the monthly reporting actually show?
Do I need to sign a long-term contract?
Claim Your Free Geo-grid Report
Is your business reaching the whole Perth metro or just your block?
Our comprehensive Google Business Profile analysis and geo-grid report provides a quick overview of your local search ranking, from your neighborhood to the next bus stop and even across the river—all in one glance.