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About Search Scope

A specialist consultancy for businesses tired of vanity reports.

Search Scope is a founder-led SEO and AI search consultancy that helps Australian businesses turn rankings into leads, founded in 2021 in Perth, Western Australia by Dorian Menard.

It was built after years of business owners describing the same problem: rankings going up, leads staying flat, and account managers explaining it away with a graph.

Track record

  • 13+

    Years doing SEO only

  • 200+

    Clients served since 2021

  • 98%

    GBP reinstatement success

  • $5M+

    Tracked client revenue

The story

Built after watching too many agencies over-promise and under-deliver.

Search Scope was founded by Dorian Menard in 2021 after years of helping business owners in his network untangle SEO and lead generation. The pattern was always the same: a previous agency had delivered "growth", but the inbox was empty and the phone was quiet.

The lesson was simple: rankings and technical metrics mean nothing without calls, bookings, and sales. The work that actually moves the needle, proper technical foundations, content that maps to commercial intent, link equity that compounds, GBP that doesn't get suspended, is unglamorous, slow, and hard to fake on a slide.

Search Scope was built to do that work, charge fairly for it, and tell clients the truth about timelines and trade-offs. We are still small on purpose.

"I have a passion for technical SEO and link building, which tends to scare or bore a lot of 'experts' and is often outsourced. That's where the actual gains live."

Dorian Menard, Founder
  1. 2021 Founded in Perth, Western Australia by Dorian Menard.
  2. 2025 GBP reinstatement specialism formalised. 295 of 300 suspended profiles reinstated since.
  3. 2026 200+ clients served, $5M+ in tracked client revenue.

How we work

Six principles. Non-negotiable.

  1. Founder-led, not account-managed

    You work with Dorian directly. Not a sales rep who hands you to a junior after you sign. The person you meet on the call is the person on the campaign.

  2. No lock-in contracts

    Month-to-month from day one. Cancel with 30 days notice, no questions asked, no hard feelings, no termination fees designed to trap you.

  3. Real data, no vanity metrics

    Reports cover rankings, calls, form submissions, and revenue impact. If a metric does not change a business decision, it does not appear on the dashboard.

  4. Honest about timelines

    If a faster result is possible, we will say how. If it is not, we will say that too, even if it costs us the engagement.

  5. Specialist focus

    No social media. No web design. No brand strategy. SEO and AI search only, because focus is the only honest way to be world-class at something.

  6. We will tell you if SEO is not the right move

    If your budget, timeline, or competitive position makes paid advertising a smarter first step, we will say so on the call. Better to lose a bad-fit engagement than to take it.

The team

Three people. No B-team.

  • Headshot of Dorian Menard

    Dorian Menard

    Founder · SEO Consultant · Business Manager

    Builds and runs every campaign. The person you meet on the discovery call is the person doing the work, not handing it off.

  • Matt Brendan

    Senior Developer

    Handles technical SEO implementation, schema, structured data, and performance work that touches the codebase.

  • Headshot of Sunil Verma

    Sunil Verma

    Assistant · AI Automation

    Builds the internal AI workflows that keep reporting, monitoring, and outreach running without becoming a black box.

What we focus on

SEO and AI search. That's it.

Verifiable proof

Dorian's SEO commentary has been featured by Semrush, Taboola, impact.com and DEV Community. Client results, named and verified, are on the testimonials and reviews page.

30 minutes · No pitch deck · No obligation

Ready to get SEO working properly?

A genuine 30-minute conversation with the specialist who will do the work, not a salesperson. You leave with a clear view of what is broken, what it would cost to fix, and whether we are the right team for it.

Book a Free Strategy Call
No lock-in contracts 13+ years specialising in SEO Founder-led from first call
Written by Dorian Menard, Founder at Search Scope.
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