0422 428 584

About Search Scope

A specialist consultancy for businesses tired of vanity reports.

Dorian Menard is an SEO consultant based in Perth, Western Australia, and the founder of Search Scope. He has worked in SEO since 2013 and specialises in local SEO, multi-location SEO, national SEO, AI SEO and Google Business Profile reinstatement for Australian brands.

Search Scope is the consultancy he founded in 2021, based in Victoria Park and working with multi-location and national brands across Australia.

It was built after years of business owners describing the same problem: rankings going up, leads staying flat, and account managers explaining it away with a graph.

Track record

  • 2013

    Dorian in SEO since. Search Scope founded 2021.

  • 200+

    Clients served since 2021

  • 98%

    295 of 300 Google Business Profiles reinstated

  • $5M+

    Tracked client revenue

The story

Built after watching too many agencies over-promise and under-deliver.

Search Scope was founded by Dorian Menard in 2021 after years of helping business owners in his network untangle SEO and lead generation. The pattern was always the same: a previous agency had delivered "growth", but the inbox was empty and the phone was quiet.

The lesson was simple: rankings and technical metrics mean nothing without calls, bookings, and sales. The work that actually moves the needle, proper technical foundations, content that maps to commercial intent, link equity that compounds, GBP that doesn't get suspended, is unglamorous, slow, and hard to fake on a slide.

Search Scope was built to do that work, charge fairly for it, and tell clients the truth about timelines and trade-offs. We are still small on purpose, which is the practical difference between hiring an SEO consultant and hiring an agency.

The things we get asked for most look like separate jobs. They are not. Google Search, Google Maps and AI assistants are all answering the same question: is this business a well defined, trusted, consistent entity with real proof behind it? Local SEO, multi-location SEO, national SEO, Google Business Profile compliance and AI visibility are five surfaces of that one problem, which is why one operator can run all of them without becoming a generalist.

"I have a passion for technical SEO and link building, which tends to scare or bore a lot of 'experts' and is often outsourced. That's where the actual gains live."

Dorian Menard, Founder
  1. 2013 Dorian Menard starts in SEO, working for SEO and web agencies in Perth until 2021.
  2. 2021 Search Scope founded in Victoria Park, Perth, Western Australia by Dorian Menard.
  3. 2025 Google Business Profile reinstatement specialism formalised.
  4. 2026 200+ clients served since 2021. $5M+ in tracked client revenue.

How we work

Six principles. Non-negotiable.

  1. Founder-led, not account-managed

    You work with Dorian directly. Not a sales rep who hands you to a junior after you sign. The person you meet on the call is the person on the campaign.

  2. No lock-in contracts

    Month-to-month from day one. Cancel with 30 days notice, no questions asked, no hard feelings, no termination fees designed to trap you.

  3. Real data, no vanity metrics

    Reports cover rankings, calls, form submissions, and revenue impact. If a metric does not change a business decision, it does not appear on the dashboard.

  4. Honest about timelines

    If a faster result is possible, we will say how. If it is not, we will say that too, even if it costs us the engagement.

  5. Specialist focus

    No social media. No web design. No brand strategy. SEO and AI search only, because focus is the only honest way to be world-class at something.

  6. We will tell you if SEO is not the right move

    If your budget, timeline, or competitive position makes paid advertising a smarter first step, we will say so on the call. Better to lose a bad-fit engagement than to take it.

The team

Three people. No B-team.

  • Headshot of Dorian Menard

    Dorian Menard

    Founder · SEO Consultant

    Builds and runs every campaign. The person you meet on the discovery call is the person doing the work, not handing it off.

  • Matt Brendan

    Senior Developer

    Handles technical SEO implementation, schema, structured data, and performance work that touches the codebase.

  • Headshot of Sunil Verma

    Sunil Verma

    Assistant · AI Automation

    Builds the internal AI workflows that keep reporting, monitoring, and outreach running without becoming a black box.

What we focus on

One discipline, applied everywhere a brand can be found or excluded.

Verifiable proof

Dorian's SEO commentary has been featured by Semrush, Taboola, impact.com and DEV Community. Client results, named and verified, are on the testimonials and reviews page.

30 minutes · No pitch deck · No obligation

Ready to get SEO working properly?

A genuine 30-minute conversation with the specialist who will do the work, not a salesperson. You leave with a clear view of what is broken, what it would cost to fix, and whether we are the right team for it.

Book a Free Strategy Call
No lock-in contracts Specialising in SEO since 2013 Founder-led from first call
Written by Dorian Menard, Founder at Search Scope.
Last updated: