Reputation recovery and review-building are usually sold together as one fuzzy "reputation package". They're not the same job. Pick the one that fits. The page is built so you can skip the rest.
Most reputation problems get worse the longer you leave them. Negative results gather link velocity, and every month a damaging page sits on your brand name is another month of it being cited, linked and quoted back by AI answers. If any of these match, book the call this week, not next quarter.
An article, a forum thread, a review aggregator with a 1-star summary. Anyone who Googles you sees it within four seconds of landing on the SERP.
A single franchise, branch or depot with a bad rating surfaces in searches for the parent company, in comparison articles, and in what an AI says about the business as a whole. Head office is usually the last to know.
Ask ChatGPT or Google AI Overviews about your brand and it repeats whatever public sentiment it can find, including a dispute you thought was settled years ago. Models summarise what is repeated, not what is fair.
Ex-employee, ex-customer, ex-business-partner, journalist with an axe. Suppression works for most cases; for the legally actionable ones we work alongside your lawyer, not instead of them.
Sites that monetise complaint pages, ripoffreport.com, pissedconsumer.com and similar. We focus on outranking them with assets you control.
Traffic's steady but enquiries are down. Often a reputation signal that's shifted on a review platform you don't monitor, Trustpilot, ProductReview, industry sites.
We run reputation work for businesses in every state, and the national jobs behave differently from the single-shopfront ones. The problem is rarely a rating in a suburb. It is what the first page of results says about the company name, across every market the company sells into at once.
Perth business with a local rating problem? That work is different enough to have its own page: reputation management Perth.
A multi-site business is judged on its worst listing. A single franchise sitting at 3.1 stars shows up in brand searches, in comparison articles, and in the answer an AI gives about the company as a whole. Head office usually finds out from a customer rather than from a report. Handled alongside multi-location SEO rather than in isolation.
For a national brand the damage almost never sits in Maps. It sits in the ten blue links for your company name: a complaints subdomain, a five-year-old article, an ex-employee forum thread, a review aggregator page nobody at your company has ever logged into. Those outrank you because nothing you own is competing for the position.
A procurement lead in Melbourne assessing a Perth supplier, or a franchisee in Brisbane checking head office, does the search from where they sit. Distance-based signals do not help you there. What decides it is whether the first page of results for your name reads like a business worth dealing with.
Ask ChatGPT or Google AI Overviews about a company and the model summarises the sentiment it can find: review text, forum threads, articles, the same material we work on. It does not weigh a lawyer's letter or your side of the story. Whatever is public and repeated is what gets said back, which makes reputation the input layer for AI visibility rather than a separate project. Handled alongside AI SEO rather than in isolation.
Most ORM agencies oversell. We get calls weekly from businesses burned by an agency that promised review removal, took the retainer, and disappeared. Reputation management and review removal are two different jobs, and most reputation problems are not solved by removal. Here's the honest scope of what we do, and what we don't.
Reputation repair is built, not bought. Most clients see first measurable lift within 60–90 days. Full branded-SERP rebuild typically lands inside 6 months. Anyone selling you faster results in this category is selling you a problem.
Suppression is not a PR exercise, it is a ranking job. The assets we build to outrank damaging content only win if they are technically sound, genuinely authoritative and externally validated, which means four other layers of the stack have to be working before the reputation layer can move anything.
See the whole Trust StackFor businesses that aren't in crisis but are sitting on a thin review base. The Review Engine builds steady positive velocity across the platforms that actually move local rankings, Google first, Facebook and Yelp behind it.
Triggered after each customer interaction via email and SMS. Cadence is tuned to your category, too aggressive and you burn the list, too soft and the velocity stalls.
Primary push to Google (the one that actually moves Maps rankings). Secondary placement on Facebook and Yelp. Industry-specific platforms scoped on the call.
Every new review across every platform, surfaced in one place. Star-rating trend, review velocity, response status, and platform breakdown.
Every response drafted, none auto-sent. You approve with one click or edit. Brand voice preserved, local keywords woven in where natural.
24-hour response on any new sub-4-star review. Most damage from negative reviews comes from leaving them without a measured, public response.
Star average, review velocity, response rate, platform mix, and rank delta in Maps for your top suburb. Plain language, one page, sent on the same day each month.
13 years specialising in SEO. Founder of Search Scope. I work directly with every client on strategy and execution. No account managers, no offshore teams, no templated retainers.
My work covers organic and national SEO, local SEO, Google Maps, GBP and GMC reinstatement, ecommerce SEO, technical audits, and AI search visibility. I work with established Australian businesses that want a senior specialist, not a service package.
Home services company, Brisbane QLD. Engagement under NDA, anonymised on request. The full outcome below is exact: star rating, reviews removed, SERP movement, and the conversion lift that followed.
Review Engine is a fixed monthly. Reputation Repair starts at $1,499 setup and is scoped on the call, depth of damage, niche, and the number of owned properties drive the final number. Month-to-month, ex-GST, no lock-in.
Reputation problems are sensitive. Most clients don't want their suppliers, staff, or competitors to know the work is happening. Four commitments we make in writing on every reputation engagement:
The 30-minute audit answers the rest. Real SERP on the call. NDA before anything sensitive.
Book a reputation auditA confidential 30-minute call with the specialist who'll do the work. We look at what's ranking against you and the realistic options to fix it, no false promises, no lock-in.
