0422 428 584
Local SEO services · Australia-wide

Local SEO services for businesses that need the phone to ring.

One specialist running your Google Business Profile, local organic rankings, and AI search visibility as a single connected programme, measured against the only number that pays the bills: qualified enquiries.

Run by Dorian Menard. 13 years of SEO, nothing else.

Founder-led No account managers
No lock-in Month-to-month
13+ yrs SEO only
Why most local SEO underdelivers

Most businesses buy local SEO activity, then wonder why nothing rings.

The gap is rarely effort. It is focus. When the same retainer is split across too many accounts, or priced too low to do the work properly, the campaign produces motion without movement.

  1. You are paying for activity, not outcomes.

    Monthly reports full of "tasks completed" and ranking screenshots, while the enquiry count stays flat. Effort is not the deliverable. Booked work is.

  2. The work is spread thin across a cheap retainer.

    Budget local SEO usually means a shared offshore team touching dozens of accounts. Nobody owns the result, so the hard parts (entity signals, real links, conversion tracking) quietly never get done.

  3. Nobody is optimising for where buyers actually decide.

    Buyers compare you in the Map Pack and inside AI answers long before they reach your homepage. If your profile and your citable content are weak, you lose the sale before the click.

★ How we are accountable

One specialist, one number, no lock-in.

Dorian does the work on every account. We rank you as high as is organically possible for the terms that drive real enquiries, and we push your Google Business Profile up the Map Pack so the largest share of nearby buyers find you first.

The retainer is month-to-month with 30 days notice. If the work is not earning its keep, you leave. That keeps us honest.

1
Specialist on your account
$0
Lock-in or exit fee
30
Days notice, any time
What local SEO services cover

Three pillars, run as one system.

Proper local SEO is not a single tactic. It is three search surfaces working together: your Google Business Profile, local organic rankings, and the AI engines that now answer buyers first. Fund one and skip the others, and you compete with one hand tied behind your back.

Pillar 01

Google Business Profile

The first thing a nearby buyer sees, and the most under-managed asset most businesses own.

Full profile optimisation, category architecture, services structure, posting cadence, Q&A, review generation and response, and photo strategy. If a listing gets suspended, reinstatement is handled in-house and included in the retainer, not billed as an extra.

  • Profile audit and full optimisation
  • Category and services architecture
  • Posting and Q&A cadence
  • Review generation and response system
  • Suspension monitoring with in-house reinstatement
Pillar 02

Local organic SEO

The compounding engine, built location by location rather than one generic city page.

Technical foundations, on-page optimisation, genuine link building, and content that ranks for the terms your buyers actually type. We build a page per location and per service where the search demand justifies it, because a buyer in one suburb and a buyer in the next are two different searches.

  • Technical SEO and site architecture
  • On-page optimisation for commercial pages
  • Location and service landing pages
  • Genuine link building (no PBNs, no farms)
  • Topic clusters and internal linking
Pillar 03

AI search (GEO)

ChatGPT, Perplexity, and Google AI Overviews now answer local questions before the blue links load.

AI engines increasingly answer "best [service] near me" before a searcher scrolls to a single organic result. We build your content and entity signals to be cited inside those answers, not just ranked in classic search. Most agencies are only starting to think about this.

  • Entity and brand stack build-out
  • Citable answer-block content
  • Schema markup for AI parsing
  • GEO checklist audit and execution
  • AI citation tracking and reporting
How to choose a provider

How to choose a local SEO agency, company, or consultant.

"Local SEO services" covers everything from a $300 listings tool to a specialist running your whole local presence. Before you sign anything, run any provider past the four checks below, then see how the three common options actually compare.

  • Ask who touches the account, by name.

    A local SEO agency, company, or consultant should tell you exactly who runs the work and how many other clients they carry. If the answer is vague, the work is being spread thin.

  • Make them show conversion tracking, not rankings.

    A ranking screenshot is not a result. A good provider reports leads, calls, and revenue, and wires that tracking up before any optimisation starts.

  • Check they cover AI search, not just classic Google.

    A 2026-ready local SEO specialist builds entity signals and citable content for ChatGPT, Perplexity, and AI Overviews, because those answers now sit above the organic results.

  • Refuse lock-in contracts and guaranteed rankings.

    No one can guarantee a specific position. A provider confident in the work bills month-to-month and earns the renewal, rather than trapping you in a 12-month term.

Local SEO provider comparison: doing it in-house versus a typical SEO agency versus a specialist, across nine dimensions including experience, deliverables, contract terms, and reporting.
What to compare In-house DIY Typical agency Specialist (Search Scope)
Who actually does the work You, between everything else Junior account manager plus offshore team Dorian directly, on every account
Years of full-time SEO experience Whatever you can self-teach Account manager: 1 to 3 yrs 13+ years, SEO only
Accounts per person One (yours) Often 20 to 40 per manager A deliberately small book
Google Business Profile suspension recovery Reinstatement form lottery Out of scope or charged extra In-house, included, 98% success
AI search optimisation (GEO) Usually skipped Just being added in 2026 Built in from day one
Location and service pages One templated city page One templated city page Intent-matched per location and service
Link building approach Cold outreach, mostly ignored Bulk outreach plus cheap directories Relationship-based, sector-relevant links
Reporting GA4 default, no attribution Vanity metrics dashboard Looker Studio: leads, calls, revenue
Contract No contract, no accountability 6 to 12 month lock-in, exit fees Month-to-month, 30-day notice

A bigger agency is not automatically better, and a solo consultant is not automatically more focused. What matters is who does the work, how many accounts they carry, and whether they measure leads or just rankings.

Your first 90 days

What actually happens, week by week.

No mystery retainer. Here is exactly what gets built, and in what order, before the first lift in enquiries typically lands.

  1. Foundation
    Days 0 to 14

    Audit, access, baseline.

    • Full GBP, on-page, technical, link, and AI-citation audit
    • GA4, GSC, and GBP access set up and owned by you
    • Conversion tracking on calls, forms, and bookings
    • Location and competitor mapping
    • Strategy doc with a prioritised quarter plan
  2. Foundation fixes
    Days 15 to 45

    Technical, GBP, on-page corrected.

    • Technical issues resolved: speed, schema, indexing
    • GBP rebuilt: categories, services, posts, photos, Q&A
    • Location and service page architecture set up
    • On-page rewrites for the top commercial pages
    • Review generation system live
  3. Execution
    Days 46 to 90

    Content, links, AI signals shipping weekly.

    • Location and service landing pages published
    • Genuine link building from relevant sources
    • Answer-block content built for AI citation
    • Map Pack movement on lower-competition terms
    • First measurable lead lift typically lands here
  4. Compound
    Day 90+

    Ongoing optimisation, monthly reporting.

    • Plain-language monthly Looker Studio report
    • Lead, call, and revenue attribution
    • Quarterly strategy review
    • GBP suspension monitoring, reinstatement included
    • AI citation tracking and adjustment
Honest timeline. Established domains with existing authority move faster. Brand-new sites take longer. Anyone guaranteeing rankings in 30 days is either lying or about to penalise you. Speed also depends on how competitive your market and category are.
Who this is for

Local SEO that earns its retainer, if you are the right fit.

Honest answer up front: we are not for everyone. The strategy call is a 30-minute conversation, not a pitch dressed up as one. If we are not a fit, we will tell you on the call and point you somewhere that is.

  • An established local or service-area business with working ops
    You have a real site, a real service, and customers already. We rebuild from the foundation rather than papering over cracks.
  • You have tried local SEO before and it underdelivered
    Most clients come to us after an agency. The diagnosis usually starts at the Google Business Profile and ends in the AI engines.
  • A budget of $2,000+ per month is realistic
    Below that, the work needed to compete in a contested local market generally cannot be done properly, whoever you hire.
  • You can absorb more enquiries when they arrive
    When local SEO works, the phone rings more. Make sure your team and intake are ready before we open the tap.
Book a free strategy call

30 minutes. No pitch deck. No proposal at the end unless you ask.

We are probably not the right fit if…
  • You are shopping purely for the cheapest local SEO quote in your inbox.
  • You want a guaranteed number one ranking and a contract that promises it.
  • Your business is brand-new and pre-revenue with no working website.
  • You cannot absorb more enquiries because intake and ops are not ready.
  • You want one supplier handling SEO, ads, social, design, and copy.
We will say so on the call. We optimise for your revenue, not our retainer count.
Clients across Australia

Proof, in their words.

See all reviews on Google
★★★★★
Verified

Spot number two in the Map Pack, beating brokers with 10x the reviews and 20+ years tenure.

"Dorian consistently ranked our business in the top positions of the Google Map Pack, averaging around spot number two in a competitive local mortgage broker market. We are competing against businesses with over 20 years in the industry and review counts more than 10 times higher than ours. We now consistently show up as a top recommendation inside ChatGPT, Gemini, Perplexity and Grok."

Portrait of Coral Jacobs
Coral Jacobs
AJ Home Loans · Gladstone QLD
★★★★★
Verified

Two years in, the phone rings more and the leads are better.

"I've been working with Dorian and the team at Search Scope for over 2 years now, and I can honestly say it's been a game changer for my business. The phone rings more, the leads are better quality, and I no longer worry about where the next job is coming from."

Portrait of Honoré Ducastel
Honoré Ducastel
Home Services · Western Australia
★★★★★
Verified

A US specialist refers his Australian local SEO clients here.

"From time to time, business owners from Australia contact me to help rank their site locally. Instead of running the risk of failing at ranking their sites, I simply refer them to Dorian because he knows local SEO as well as, if not better than, I do."

Portrait of Ed Brancheau
Ed Brancheau
Local SEO consultant · San Diego CA

Based in Perth and working with businesses Australia-wide. Perth business? Local SEO Perth is the page for you.

Dorian Menard, Search Scope founder and senior SEO consultant
Founder
Dorian Menard
Search Scope · Australia
SEO since
The founder

Meet your senior SEO consultant, Dorian Menard

Founder. 13+ years, SEO only.

13 years specialising in SEO. Founder of Search Scope. I work directly with every client on strategy and execution. No account managers, no offshore teams, no templated retainers.

My work covers organic and national SEO, local SEO, Google Maps, GBP and GMC reinstatement, ecommerce SEO, technical audits, and AI search visibility. I work with established Australian businesses that want a senior specialist, not a service package.

13+
Years
200+
Engagements
98%
Reinstatement
1
Specialist on your account
Pricing

Straight pricing, no lock-in.

Two ways to start. The Local Traffic System retainer for ongoing growth, and a flat-fee citation cleanup for businesses with messy name, address, and phone data scattered across the directory web.

Most clients start here

The Local Traffic System

Done-for-you local SEO across Google Business Profile, local organic, and AI search.

From
$1,999/mo
+ GST
Every retainer includes
  • AI-powered keyword and intent research
  • Full GBP optimisation, posting cadence, review system
  • On-page and technical SEO
  • Location and service landing pages
  • Genuine link building from relevant publications
  • AI search (GEO) entity build and answer-block content
  • Reputation and review monitoring
  • Looker Studio reporting: leads, calls, revenue attribution
  • GBP suspension monitoring with in-house reinstatement
Out of scope
  • Social media management
  • Web design and full website builds
  • Brand strategy or logo design
  • Paid ads management (Google Ads, Meta)
  • Email marketing automation
What changes the price
  • Market competition. A contested metro category versus a niche regional service.
  • Geographic scope. A single location versus a city-wide or multi-city footprint.
  • Existing SEO foundation. A new site versus an established domain with authority.
  • Content volume required. How many location pages, services, and supporting articles are needed.
Book a strategy call for a quote

Month-to-month. 30-day notice. No exit fee.

Standalone product

Professional Citation Cleanup

For businesses that have changed address, traded under a different name, or built up inconsistent listing data across the directory web over the years.

Clean citations are critical in the AI-SEO era. They are how engines confirm who you are, and they also help you avoid Google Business Profile suspensions.

Flat fee
$599/location
+ GST
What's included
  • Digital footprint audit included
  • Manual citation verification and cleanup
  • Enhanced business directory management
  • Real-time progress tracking
  • Multi-location support
  • Consistent NAP across the directory web
Most cleanups complete within 30 days. Multi-location pricing available, book a call to discuss.
Book a citation cleanup call →
FAQ

Local SEO services questions.

The 30-minute strategy call answers the rest. No pitch deck. No proposal at the end unless you ask.

Book a free call

Three connected workstreams. Google Business Profile optimisation so you show up in the Map Pack, local organic SEO (technical foundations, on-page, location and service pages, and link building) so you rank for the terms buyers search, and AI search optimisation so you get cited inside ChatGPT, Perplexity, and Google AI Overviews. Run together, those three cover where a local buyer actually finds and compares businesses in 2026.

Our Local Traffic System retainer starts at $1,999 per month plus GST, month-to-month with no lock-in. Standalone citation cleanup is a flat $599 per location plus GST. The retainer price moves with market competition, geographic scope, your existing SEO foundation, and how much content the campaign needs. Below roughly $2,000 a month, the work needed to compete in a contested category generally cannot be done properly, whoever you hire.

In practice the labels overlap. A local SEO agency or company usually means a team where a junior account manager fronts the work and an offshore team delivers it. A local SEO consultant or specialist usually means the person you speak to is the person doing the work. What matters more than the label is who actually touches your account and how many other clients they carry. Search Scope is founder-led: Dorian does the work on every account.

Australia-wide, plus selected international clients. We are based in Perth and that is where we deliver the fastest results, but the methodology is the same wherever you are. We run single-location, city-wide, and multi-location campaigns. If you are specifically a Perth business, our Local SEO Perth page is built for that local market.

Ask who does the work by name and how many accounts they carry, make them report leads and calls rather than ranking screenshots, confirm they optimise for AI search and not just classic Google, and refuse anyone offering guaranteed rankings or a lock-in contract. A provider confident in the work bills month-to-month and earns the renewal.

60 to 90 days for measurable movement, and 4 to 6 months for significant revenue impact. Established domains with existing authority move faster than brand-new sites, and a contested metro category takes longer than a niche regional one. Anyone guaranteeing specific rankings inside 30 days is either misrepresenting how Google works or using tactics that will eventually penalise you.

Yes. Reinstatement is one of our core specialisms. Search Scope has reinstated 230 of 234 suspended profiles since early 2025, a 98% success rate. A suspended profile can cut your Maps enquiries to zero overnight. The cause is almost always identifiable and fixable, but the reinstatement process is unforgiving and most DIY attempts make things worse. Book a call and we will look at your specific case.

No. Anyone guaranteeing specific positions is either misrepresenting how Google works or using tactics that will eventually penalise you. What we do commit to is transparent execution of proven strategies, real performance reporting on leads and calls, measurable improvement when the foundations are in place, and the freedom to leave on 30 days notice if we are not moving the needle.

SEO optimises your site for Google's traditional results, the blue links and the Map Pack. GEO, or Generative Engine Optimisation, optimises for AI answer engines: ChatGPT, Perplexity, Google AI Overviews, Gemini, and Grok. AI now answers many local queries before a searcher sees a single organic result, so optimising only for classic SEO leaves a growing share of buyers off the table. Every retainer covers both.

Paid ads are not our primary focus. We work with clients who want a hybrid approach, paid ads for immediate volume while organic SEO and Maps build momentum, but we will refer you to a paid specialist we trust rather than running it ourselves. If paid is the smarter first step for your situation, we will say so on the call.

30 minutes · One specialist · No obligation

Ready for local SEO that earns its keep?

A straight 30-minute conversation with Dorian, the person who does the work. You leave with a clear view of where you are losing local buyers, what it costs to fix, and whether we are the right team for it.

Book a Free Strategy Call
No lock-in contracts 13+ years specialising in SEO Founder-led from first call
Written by Dorian Menard, Founder at Search Scope. 13+ years executing SEO. Based in Perth, working Australia-wide.
Last updated: