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Local SEO for physiotherapists · Australia-wide

Local SEO for physiotherapists that books patients, not just clicks.

A done-for-you local search programme for physiotherapy clinics: Google Business Profile, local organic rankings, and AI search, pointed at one outcome, new patient bookings for the conditions you treat.

Run by Dorian Menard. 13 years of SEO, nothing else.

Book a Free Strategy Call See pricing
Founder-led No account managers
No lock-in Month-to-month
13+ yrs SEO only
Why most physio SEO underdelivers

Patients search by suburb and condition, not by "physio city".

A patient with a sports injury or back pain searches "sports physio [suburb]" or "physio for lower back pain near me". The clinics that win local search are visible for those specific searches and book the patients who need exactly what they do.

  1. City-level visibility, but patients search by suburb and condition.

    "physio [city]" competes with everyone. "sports physiotherapist [suburb]" or "physio for lower back pain [suburb]" books the patients who need your specific treatment.

  2. You compete with franchise clinics on visibility.

    You cannot out-spend a chain, but you can out-rank them locally with a stronger profile, condition-specific content, and reviews they templatise and you do not.

  3. Your Google Business Profile drives bookings, undermanaged.

    Most physio bookings start in the Map Pack. Services, photos, hours, an online booking link, and review velocity decide whether the patient books with you.

Compliance, handled. Physiotherapy is a regulated health service under AHPRA. We run review and content strategy within those advertising guidelines: no patient testimonials used in your own advertising, accurate treatment claims, and educational content that builds trust without breaching the National Law. The visibility work, Google Business Profile, local rankings, and AI search, is fully compliant.
What is included

Three pillars, run as one system.

Local SEO for a physiotherapy clinic is three search surfaces working together: your Google Business Profile, local organic rankings, and the AI engines patients now ask first.

Pillar 01

Google Business Profile

The first thing a nearby buyer sees, and usually the most under-managed.

Accurate services and a review approach within AHPRA rules, with your online booking link front and centre.

Pillar 02

Local organic SEO

The compounding engine, built location by location and service by service.

Condition and suburb pages built for real patient intent: sports injuries, back and neck pain, rehab, NDIS.

Pillar 03

AI search (GEO)

ChatGPT, Perplexity, and AI Overviews now answer local questions first.

Citable content so you surface when a patient asks AI for a physio nearby for their condition.

Your first 90 days

What actually happens, week by week.

No mystery retainer. Here is exactly what gets built, and in what order, before the first lift in enquiries typically lands.

  1. Foundation
    Days 0 to 14

    Audit, access, baseline.

    • Full GBP, on-page, technical, link, and AI-citation audit
    • GA4, GSC, and GBP access set up and owned by you
    • Conversion tracking on calls, forms, and bookings
    • Location and competitor mapping
    • Strategy doc with a prioritised quarter plan
  2. Foundation fixes
    Days 15 to 45

    Technical, GBP, on-page corrected.

    • Technical issues resolved: speed, schema, indexing
    • GBP rebuilt: categories, services, posts, photos, Q&A
    • Location and service page architecture set up
    • On-page rewrites for the top commercial pages
    • Review generation system live
  3. Execution
    Days 46 to 90

    Content, links, AI signals shipping weekly.

    • Location and service landing pages published
    • Genuine link building from relevant sources
    • Answer-block content built for AI citation
    • Map Pack movement on lower-competition terms
    • First measurable lead lift typically lands here
  4. Compound
    Day 90+

    Ongoing optimisation, monthly reporting.

    • Plain-language monthly report from our custom dashboard
    • Lead, call, and revenue attribution
    • Quarterly strategy review
    • GBP suspension monitoring, reinstatement included
    • AI citation tracking and adjustment
Honest timeline. Established domains with existing authority move faster. Brand-new sites take longer. Anyone guaranteeing rankings in 30 days is either lying or about to penalise you. Speed also depends on how competitive your market and category are.
Who this is for

New patient bookings that earn the retainer, if you are the right fit.

Honest answer up front: we are not for every clinic. The strategy call is a 30-minute conversation, not a pitch. If we are not a fit, we will say so and point you somewhere that is.

  • ✓
    An established clinic with capacity to fill
    You have a working site, a real team, and patients already. We build on the foundation rather than papering over cracks.
  • ✓
    A clear focus or specialisation
    Sports, musculoskeletal, women's health, or NDIS work reward local SEO most, because condition-specific searches convert well.
  • ✓
    Single or multi-location clinics
    We run single-clinic and multi-location campaigns, with the Google Business Profile and page architecture multi-location needs.
  • ✓
    You can take on more patients
    When local SEO works, bookings increase. Make sure your diary and front desk are ready before we open the tap.
Book a free strategy call

30 minutes. No pitch deck. No proposal at the end unless you ask.

We are probably not the right fit if…
  • ✕ You are shopping purely for the cheapest physio SEO quote.
  • ✕ You want a guaranteed number one ranking and a contract that promises it.
  • ✕ The clinic is brand-new and pre-revenue with no working website.
  • ✕ You want one supplier handling SEO, ads, social, and the website.
We will say so on the call. We optimise for your revenue, not our retainer count.
Dorian Menard, Search Scope founder and senior SEO consultant
Founder
Dorian Menard
Search Scope · Australia
SEO since
The founder

Meet your senior SEO consultant, Dorian Menard

Founder. 13+ years, SEO only.

13 years specialising in SEO. Founder of Search Scope. I work directly with every client on strategy and execution. No account managers, no offshore teams, no templated retainers.

My work covers organic and national SEO, local SEO, Google Maps, GBP and GMC reinstatement, ecommerce SEO, technical audits, and AI search visibility. I work with established Australian businesses that want a senior specialist, not a service package.

13+
Years
200+
Engagements
98%
Reinstatement
1
Specialist on your account
Pricing

Straight pricing, no lock-in.

Two ways to start. The Local Traffic System retainer for ongoing growth, and a flat-fee citation cleanup for businesses with messy name, address, and phone data scattered across the directory web.

Most clients start here

The Local Traffic System

Done-for-you local SEO across Google Business Profile, local organic, and AI search.

From
$1,999/mo
+ GST
Every retainer includes
  • AI-powered keyword and intent research
  • Full GBP optimisation, posting cadence, review system
  • On-page and technical SEO
  • Location and service landing pages
  • Genuine link building from relevant publications
  • AI search (GEO) entity build and answer-block content
  • Reputation and review monitoring
  • Custom reporting dashboard with advanced conversion tracking: leads, calls, revenue
  • GBP suspension monitoring with in-house reinstatement
Out of scope
  • Social media management
  • Web design and full website builds
  • Brand strategy or logo design
  • Paid ads management (Google Ads, Meta)
  • Email marketing automation
What changes the price
  • Market competition. A contested metro category versus a niche regional service.
  • Geographic scope. A single location versus a city-wide or multi-city footprint.
  • Existing SEO foundation. A new site versus an established domain with authority.
  • Content volume required. How many location pages, services, and supporting articles are needed.
Book a strategy call for a quote

Month-to-month. 30-day notice. No exit fee.

Standalone product

Professional Citation Cleanup

For businesses that have changed address, traded under a different name, or built up inconsistent listing data across the directory web over the years.

Clean citations are critical in the AI-SEO era. They are how engines confirm who you are, and they also help you avoid Google Business Profile suspensions.

Flat fee
$599/location
+ GST
What's included
  • Digital footprint audit included
  • Manual citation verification and cleanup
  • Enhanced business directory management
  • Real-time progress tracking
  • Multi-location support
  • Consistent NAP across the directory web
Most cleanups complete within 30 days. Multi-location pricing available, book a call to discuss.
Book a citation cleanup call →
FAQ

Local SEO for Physiotherapists questions.

The 30-minute strategy call answers the rest. No pitch deck. No proposal at the end unless you ask.

Book a free call

60 to 90 days for measurable movement, and 4 to 6 months for significant impact on bookings. Established clinics with an existing site move faster than brand-new ones, and a contested metro is slower than a regional town. By day 90 you should see Map Pack movement on lower-competition condition and suburb terms.

Yes. Physiotherapy is a regulated health service, so the National Law prohibits using patient testimonials in your own advertising and restricts misleading claims. We keep review and content strategy inside those rules. The visibility work itself, Google Business Profile, local rankings, and AI search, is fully compliant.

Yes, and it is where physio local SEO pays best. We build condition and service pages, sports injuries, back and neck pain, rehab, NDIS, matched to how patients actually search, so you attract the cases you want to treat.

Yes. Multi-location work needs a different strategy: duplicate-content risk, Google Business Profile architecture per clinic, suburb hierarchy, and reporting all change at scale. Pricing scales with the number of locations and content volume.

Our Local Traffic System retainer starts at $1,999 per month plus GST, month-to-month with no lock-in. The price moves with market competition, geographic scope, your existing SEO foundation, and how much content the campaign needs.

No. Anyone guaranteeing specific positions is misrepresenting how Google works or using tactics that will eventually penalise you. What we commit to is transparent execution, real reporting on bookings and calls, and the freedom to leave on 30 days notice if we are not moving the needle.

SEO optimises for Google's traditional results and the Map Pack. GEO, Generative Engine Optimisation, optimises for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, which now answer "best physio near me for X" before the organic results load. Every retainer covers both.

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Local SEO Services
30 minutes · One specialist · No obligation

Ready to fill the diary from local search?

A straight 30-minute conversation with Dorian, the person who does the work. You leave with a clear view of where your clinic is losing patient bookings, what it costs to fix, and whether we are the right team for it.

Book a Free Strategy Call
No lock-in contracts 13+ years specialising in SEO Founder-led from first call
Written by Dorian Menard, Founder at Search Scope. 13+ years executing SEO. Based in Perth, working Australia-wide.
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