Most dental marketing chases generic visibility and review counts. The practices that win local search optimise for the searches that actually book high-value treatment, and own the Map Pack where corporate groups cannot simply outspend you.
A page targeting "dentist [city]" competes with every clinic in the metro. The patient searching "emergency dentist [suburb]" or "dental implants [suburb]" is closer, more specific, and more likely to book. Generic pages win neither.
You cannot out-budget a DSO on Google Ads. You can out-rank them in the Map Pack and organic results with a stronger profile, real local content, and treatment-level pages they templatise and you do not.
Categories, services, photos, Q&A, and a compliant review system drive a large share of new-patient calls. Treated as a tickbox, it quietly leaks the patients who were ready to book.
Local SEO for a dental practice is three search surfaces working together: your Google Business Profile, local organic rankings for treatment and suburb terms, and the AI engines patients now ask first.
No mystery retainer. Here is exactly what gets built, and in what order, before the first lift in enquiries typically lands.
Honest answer up front: we are not for every practice. The strategy call is a 30-minute conversation, not a pitch. If we are not a fit, we will say so and point you somewhere that is.
A straight 30-minute call with Dorian. No pitch deck, no obligation.
Specialising in SEO since 2013. Founder of Search Scope. I work directly with every client on strategy and execution. No account managers, no offshore teams, no templated retainers.
My work covers multi-location and franchise SEO, organic and national SEO, local SEO, Google Maps, GBP and GMC reinstatement, technical audits, and AI search visibility. I work with established businesses and multi-location networks that want a senior specialist, not a service package.
3 ways to start. The Search & AI Authority Partner retainer for ongoing growth, the Search Foundation Sprint to fix the whole foundation in one go without a retainer, and a flat-fee citation cleanup for businesses with messy name, address, and phone data scattered across the directory web.
The whole foundation in one go: website, Google Business Profile and your name across the web. One-off, about 4 to 6 weeks, then it closes.
For businesses that have changed address, traded under a different name, or built up inconsistent listing data across the directory web over the years.
Clean citations are critical in the AI-SEO era. They are how engines confirm who you are, and they also help you avoid Google Business Profile suspensions.
The 30-minute strategy call answers the rest. No pitch deck. No proposal at the end unless you ask.
We build toward more of the work you actually want, not rankings for their own sake. A straight 30-minute call with Dorian, the person who does the work. You leave knowing where your best new patients are going, what it takes to win them compliantly, and whether we are the right team for it.
