0422 428 584
Local SEO for tradies · Australia-wide

Local SEO for tradies that books jobs, not just quote requests.

A done-for-you local search programme for trade and home-service businesses: Google Business Profile, suburb-level rankings, and AI search, pointed at one outcome, a steady stream of booked jobs from customers in your service area.

Run by Dorian Menard. 13 years of SEO, nothing else.

Book a Free Strategy Call See pricing
Founder-led No account managers
No lock-in Month-to-month
13+ yrs SEO only
Why most tradie SEO underdelivers

You are flat out, then dead quiet, because the leads are not steady.

Word of mouth and the odd directory lead leave most trade businesses lurching between flat-out and dead quiet. Local SEO turns the search demand in your service area into a steady stream of booked jobs, so you are not at the mercy of referrals or rented leads.

  1. Lead flow is feast or famine.

    Relying on word of mouth and paid directories means unpredictable work. The customers searching "[your trade] [suburb]" right now are demand you can own consistently, instead of waiting for the phone to ring.

  2. You are renting leads you should own.

    Hipages, Oneflare, and ads rent you leads, shared with competitors, at a rising cost. Your own Map Pack and organic rankings are an asset that compounds, not a bill that recurs.

  3. Your Google Business Profile is your best salesperson, undermanaged.

    For a trade, the profile, reviews, and job photos do the selling before you pick up the phone. Most are an afterthought, leaking the jobs that were ready to book.

What is included

Three pillars, run as one system.

Local SEO for a trade business is three search surfaces working together: your Google Business Profile, suburb-level organic rankings, and the AI engines customers now ask first.

Pillar 01

Google Business Profile

The first thing a nearby buyer sees, and usually the most under-managed.

A profile built to win calls: real services, service area, job photos, and a review system that keeps you ahead of other trades.

Pillar 02

Local organic SEO

The compounding engine, built location by location and service by service.

Service and suburb pages for the work that pays, built for how customers in your trade actually search.

Pillar 03

AI search (GEO)

ChatGPT, Perplexity, and AI Overviews now answer local questions first.

Citable content so you surface when a customer asks AI for a trusted trade business nearby.

Your first 90 days

What actually happens, week by week.

No mystery retainer. Here is exactly what gets built, and in what order, before the first lift in enquiries typically lands.

  1. Foundation
    Days 0 to 14

    Audit, access, baseline.

    • Full GBP, on-page, technical, link, and AI-citation audit
    • GA4, GSC, and GBP access set up and owned by you
    • Conversion tracking on calls, forms, and bookings
    • Location and competitor mapping
    • Strategy doc with a prioritised quarter plan
  2. Foundation fixes
    Days 15 to 45

    Technical, GBP, on-page corrected.

    • Technical issues resolved: speed, schema, indexing
    • GBP rebuilt: categories, services, posts, photos, Q&A
    • Location and service page architecture set up
    • On-page rewrites for the top commercial pages
    • Review generation system live
  3. Execution
    Days 46 to 90

    Content, links, AI signals shipping weekly.

    • Location and service landing pages published
    • Genuine link building from relevant sources
    • Answer-block content built for AI citation
    • Map Pack movement on lower-competition terms
    • First measurable lead lift typically lands here
  4. Compound
    Day 90+

    Ongoing optimisation, monthly reporting.

    • Plain-language monthly report from our custom dashboard
    • Lead, call, and revenue attribution
    • Quarterly strategy review
    • GBP suspension monitoring, reinstatement included
    • AI citation tracking and adjustment
Honest timeline. Established domains with existing authority move faster. Brand-new sites take longer. Anyone guaranteeing rankings in 30 days is either lying or about to penalise you. Speed also depends on how competitive your market and category are.
Who this is for

Steady booked work that earns the retainer, if you are the right fit.

Honest answer up front: we are not for every trade business. The strategy call is a 30-minute conversation, not a pitch. If we are not a fit, we will say so and point you somewhere that is.

  • ✓
    An established trade business with a team or vans
    Any trade: electrical, plumbing, building, roofing, landscaping, HVAC, painting and more. You have a working site and real customers, and we build on that.
  • ✓
    High-value or repeat work to win
    Trades with considered, higher-ticket jobs reward local SEO most, because one booked job can pay for months of work.
  • ✓
    Single or multi-location operation
    We run single-operator and multi-location campaigns, with the Google Business Profile and page architecture each needs.
  • ✓
    You can take on more jobs
    When local SEO works, the phone rings more. Make sure your schedule and team can absorb it before we open the tap.
Book a free strategy call

30 minutes. No pitch deck. No proposal at the end unless you ask.

We are probably not the right fit if…
  • ✕ You are shopping purely for the cheapest tradie SEO quote.
  • ✕ You want a guaranteed number one ranking and a contract that promises it.
  • ✕ The business is brand-new and pre-revenue with no working website.
  • ✕ You want one supplier handling SEO, ads, social, and the website.
We will say so on the call. We optimise for your revenue, not our retainer count.
Dorian Menard, Search Scope founder and senior SEO consultant
Founder
Dorian Menard
Search Scope · Australia
SEO since
The founder

Meet your senior SEO consultant, Dorian Menard

Founder. 13+ years, SEO only.

13 years specialising in SEO. Founder of Search Scope. I work directly with every client on strategy and execution. No account managers, no offshore teams, no templated retainers.

My work covers organic and national SEO, local SEO, Google Maps, GBP and GMC reinstatement, ecommerce SEO, technical audits, and AI search visibility. I work with established Australian businesses that want a senior specialist, not a service package.

13+
Years
200+
Engagements
98%
Reinstatement
1
Specialist on your account
Pricing

Straight pricing, no lock-in.

Two ways to start. The Local Traffic System retainer for ongoing growth, and a flat-fee citation cleanup for businesses with messy name, address, and phone data scattered across the directory web.

Most clients start here

The Local Traffic System

Done-for-you local SEO across Google Business Profile, local organic, and AI search.

From
$1,999/mo
+ GST
Every retainer includes
  • AI-powered keyword and intent research
  • Full GBP optimisation, posting cadence, review system
  • On-page and technical SEO
  • Location and service landing pages
  • Genuine link building from relevant publications
  • AI search (GEO) entity build and answer-block content
  • Reputation and review monitoring
  • Custom reporting dashboard with advanced conversion tracking: leads, calls, revenue
  • GBP suspension monitoring with in-house reinstatement
Out of scope
  • Social media management
  • Web design and full website builds
  • Brand strategy or logo design
  • Paid ads management (Google Ads, Meta)
  • Email marketing automation
What changes the price
  • Market competition. A contested metro category versus a niche regional service.
  • Geographic scope. A single location versus a city-wide or multi-city footprint.
  • Existing SEO foundation. A new site versus an established domain with authority.
  • Content volume required. How many location pages, services, and supporting articles are needed.
Book a strategy call for a quote

Month-to-month. 30-day notice. No exit fee.

Standalone product

Professional Citation Cleanup

For businesses that have changed address, traded under a different name, or built up inconsistent listing data across the directory web over the years.

Clean citations are critical in the AI-SEO era. They are how engines confirm who you are, and they also help you avoid Google Business Profile suspensions.

Flat fee
$599/location
+ GST
What's included
  • Digital footprint audit included
  • Manual citation verification and cleanup
  • Enhanced business directory management
  • Real-time progress tracking
  • Multi-location support
  • Consistent NAP across the directory web
Most cleanups complete within 30 days. Multi-location pricing available, book a call to discuss.
Book a citation cleanup call →
FAQ

Local SEO for Tradies questions.

The 30-minute strategy call answers the rest. No pitch deck. No proposal at the end unless you ask.

Book a free call

Any trade or home-service business: electricians, plumbers, builders, roofers, landscapers, HVAC, painters, tilers, and more. The local SEO playbook is the same across trades, profile, suburb and service pages, reviews, and AI search, tuned to how your customers search. We also run dedicated pages for electricians and plumbers.

60 to 90 days for measurable movement, and 4 to 6 months for steady, predictable lead flow. Established businesses with an existing site move faster than brand-new ones, and a contested metro is slower than a regional town.

They serve different purposes. Lead platforms rent you shared leads at a recurring, rising cost. Local SEO builds your own Map Pack and organic rankings, an asset you own that compounds over time. Most established trades are better served owning their visibility than renting it indefinitely.

Yes, it is one of the three core levers and usually the biggest one for a trade. We rebuild it from categories and services to job photos, posts, and a review system, because for a tradie the Map Pack is where most calls are won or lost.

Our Local Traffic System retainer starts at $1,999 per month plus GST, month-to-month with no lock-in. The price moves with market competition, geographic scope, your existing SEO foundation, and how much content the campaign needs.

No. Anyone guaranteeing specific positions is misrepresenting how Google works or using tactics that will eventually penalise you. What we commit to is transparent execution, real reporting on calls and jobs, and the freedom to leave on 30 days notice if we are not moving the needle.

SEO optimises for Google's traditional results and the Map Pack. GEO, Generative Engine Optimisation, optimises for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, which now answer "best [trade] near me" before the organic results load. Every retainer covers both.

More from Search Scope

Different focus? Start here.

Trades industry
Electricians
Trades industry
Plumbers
Trades industry
Roofers
See all industries
Local SEO Services
30 minutes · One specialist · No obligation

Ready to keep the diary full?

A straight 30-minute conversation with Dorian, the person who does the work. You leave with a clear view of where your business is losing jobs, what it costs to fix, and whether we are the right team for it.

Book a Free Strategy Call
No lock-in contracts 13+ years specialising in SEO Founder-led from first call
Written by Dorian Menard, Founder at Search Scope. 13+ years executing SEO. Based in Perth, working Australia-wide.
Last updated: