You do not have to work top to bottom. Pick the route below that sounds like you, fix that block first, then come back for the rest. Progress saves automatically.
Do not create anything until you know you qualify and how verification works. Profiles built on shortcuts get suspended, sometimes years later.
Primary category, name, pin and service areas carry most of the ranking weight. Fix these before touching posts, photos or anything cosmetic.
Visibility without conversion is a review problem more often than anything else. Count, recency, rating and your replies decide who gets the call.
Almost every suspension we reinstate traces back to five tripwires. Check them now, on your terms, before Google checks them for you.
Everything downstream depends on getting this block right. A profile that should never have existed, or was verified with shortcuts, is a profile Google eventually suspends.
This block is what Google matches against every local search. It has to be accurate, complete and consistent with your website and the rest of the web.
A complete profile converts. Description, services, products, photos: this is what a customer scans in the ten seconds before choosing you or the listing below you.
Review count, velocity, rating and your replies: the strongest conversion levers on the profile, and heavily weighted for ranking. Also the easiest place to break the rules without knowing.
A profile is not a set-and-forget listing. The businesses that win the Local Pack treat it like a channel: publish, measure, adjust.
We reinstate suspended profiles for a living, 230 of the 234 cases we have taken have come back. Almost every one traces back to an item in this section. Read it before you need it.
Tick boxes above. This panel updates live. Three honest paths, no one-size-fits-all.
The fundamentals are missing and every one of them is a customer choosing the listing above yours. We build and manage profiles end to end: categories, content, reviews, posts, geogrid tracking.
At this score the profile itself is rarely the bottleneck. Citations, website relevance, reviews velocity and links decide who owns the Local Pack. That is Local SEO, not profile tweaking.
Your profile is doing the work. At this level the conversation is about competitor displacement, review velocity and expanding into neighbouring suburbs without tripping the guidelines.
13 years specialising in SEO. Founder of Search Scope. I work directly with every client on strategy and execution. No account managers, no offshore teams, no templated retainers.
My work covers organic and national SEO, local SEO, Google Maps, GBP and GMC reinstatement, ecommerce SEO, technical audits, and AI search visibility. I work with established Australian businesses that want a senior specialist, not a service package.
Anything else, ask Dorian directly on the free 30-minute call.
Book a free checkOne honest link beats a hundred forwarded PDFs. Share it, embed it, quote from it, just credit Search Scope.
A genuine 30-minute conversation with the specialist who will do the work, not a salesperson. You leave with a clear view of what is broken, what it would cost to fix, and whether we are the right team for it.
