Free Legal Page Templates for Google Merchant Center
The six legal page templates we give clients in a paid Merchant Center report: contact, refund, shipping, terms, privacy and payment. Free to copy.
- Six templates, free: contact, refund, shipping, terms of service, privacy and payment. They are the same ones we attach to a paid Merchant Center report.
- Missing or incomplete return and refund information is a named failure in Google’s editorial requirements, not a nice-to-have.
- Rewrite them for your business. A template that still reads like a template is its own problem, and reviewers pattern-match against boilerplate.
- Australian stores: a no-refunds policy breaches Australian Consumer Law and hands Google an omission finding with the same page.
- Templates fix the page. They do not fix a mismatch between the page and your Merchant Center settings, which is where most accounts actually fail.
Google does not suspend accounts for having ugly policy pages. It suspends them for missing information, for pages a shopper cannot act on, and for policies that contradict something else on the site.
That is a writing problem before it is a legal one, and it is the part of a recovery that merchants most often get wrong by doing nothing at all. So here are the templates. No email required.
The six templates
Each one covers a requirement Google names somewhere in its documentation. Open, make a copy, then rewrite.
Contact page
Google’s editorial requirements list “insufficient contact information” as its own failure, covering details missing from the website, from the Merchant Center account, or both. This template gives you the structure: a visible contact method, business hours, expected response time, and the registered entity behind the store.
Refund and returns policy
The one that matters most. Google names missing or incomplete return, refund and cancellation information as a failure, and in October 2025 it added examples covering inoperable refund processes. A policy page that exists but whose form emails nobody still fails.
Shipping policy
Handling time, transit time, cost, and where the goods actually ship from. Origin is the field stores skip, and it is the one that reads as concealment when the answer is offshore.
Terms of service
Written for a store rather than a SaaS product. The failure mode here is a downloaded template that still names another business or another jurisdiction, which is worse than a short honest page.
Privacy policy
What you collect, why, who you share it with, and how someone gets it deleted. Keep it consistent with what your checkout and analytics actually do.
Payment policy
The one almost nobody has, and the one that quietly helps. It names every method you accept, the currency the customer is charged in, how pre-authorisations behave, and any surcharge attached to a method. Card logos in the footer are not a disclosure.
How to use them without making things worse
Copy them into your own document and rewrite. Reviewers pattern-match against boilerplate, and the fastest way to fail a review is to publish six pages that are visibly the same six pages a thousand other stores published.
Three rules that decide whether the work counts:
- Every page has to say something specific to your store. Real return windows, real handling times, real contact details. Placeholders in square brackets left in the published page are a known trigger.
- The pages have to agree with each other. A 30-day return window on one page and 14 on another is a contradiction, and contradictions are what a misrepresentation finding is made of.
- They have to be linked and reachable. Footer links on every page, working from a logged-out browser on a phone, no login wall, no 404.
The Australian layer
If you sell into Australia, your refund policy is doing double duty.
The ACCC states that consumer guarantees cannot be removed by a business displaying a no-refunds sign or saying refunds are unavailable after a set number of days. A store running an “all sales final” policy is therefore breaching Australian law and handing Google a textbook omission of relevant information with the same page. One compliant policy fixes both.
Match the template to the entity that actually trades: the business name on the site, in Merchant Center and on your Google Business Profile should be the same registered entity, connected to the ABN you use.
What templates do not fix
Worth being straight about the limits, because publishing six pages and requesting a review is a common way to burn an appeal.
Templates fix the page. They do not fix the gap between the page and your account. Merchant Center holds its own return policy setting and its own shipping settings, and Google compares those against what your site says. A perfect refund page that contradicts the account setting is still two answers to one question.
They also do not touch the other requirements: checkout that anyone can complete, a total that never rises, product data that matches the landing page, a site that reads as finished. The full picture is in our guide to the Merchant Center website requirements, and the reasons accounts get pulled in the first place are in the Google Merchant Center suspension guide.
When the templates are not the answer
If your account is suspended right now and you have an appeal left, work the requirements list properly before you file. Publishing policy pages is maybe a fifth of it.
If you have already been denied, the cool down periods lengthen with each failed attempt and guessing gets expensive. That is the point where the value sits in the diagnosis rather than the paperwork. Our Google Merchant Center suspension recovery service delivers a written diagnosis before anything is submitted, and nothing gets filed until the fix is live and verifiable.
Templates maintained by Dorian Menard, founder of Search Scope. They are a starting point, not legal advice. If your situation is unusual, or you sell in a regulated category, have a lawyer read them.