Research library record
One Brand, Many Addresses: A White Paper on Search Governance for Multi-Location Businesses
Download the PDF (13 pages)Abstract
A white paper arguing that multi-location search visibility is a governance problem before it is a marketing one, with evidence from Australian practice.
Keywords
- multi-location SEO
- search governance
- location architecture
- white paper
- franchise SEO
- Search Scope
About this series
Documents on ranking many locations in their own local results: location page architecture, portfolio governance, franchise SEO and the Australian multi-location services market.
Related at Search Scope: Multi-location SEO services Franchise SEO