0422 428 584
Digital marketing consultancy · Perth, Australia

Perth digital marketing for businesses that need leads, not retainer reports.

A senior, founder-led practice. Local SEO, Google Maps, ecommerce, AI search, and Google profile recovery — run by the specialist you actually hire. No account managers. No offshore teams. No lock-in.

Run by Dorian Menard. 13 years of SEO, only.

Founder-led Dorian does the work
No lock-in Month-to-month
13+ yrs SEO only, since 2013
13+ yrs

Full-time SEO since 2013 — strategy, recovery and execution

Founder-led

Every account run by the specialist — no account managers

Perth-based

WA market knowledge, suburb-level competitive maps

Replies in hours

From the person doing the work — not a ticket queue or junior

What I do · What I don't

A digital marketing specialist, not a full-service agency.

"Perth digital marketing" is a wide phrase. Most agencies will say yes to anything in it. I won't. Search Scope is built on a specific lane: organic visibility, Maps, and AI search. Below is what that means in practice, and what to expect if you need something outside it.

What I do
  • Local SEO
    Suburb-level organic, Maps Pack, geo-targeted content
  • Google Maps / GBP
    Profile rebuilds, review systems, geo-grid ranking
  • AI search visibility
    Citations in ChatGPT, Perplexity, AI Overviews, Gemini
  • Ecommerce SEO
    Product, category, technical and Shopping visibility
  • Recovery work
    GBP, Google Ads and GMC reinstatement, review removal
  • Technical audits
    Full diagnostic with prioritised action plan
What I don't
  • Paid ads management
    I'll refer you to a paid specialist I trust
  • Social media management
    Posting, content calendars, community management
  • Web design / build
    I work on the SEO of your existing or new build
  • Email marketing / CRM
    Sequences, automations, lifecycle work
  • PR / brand campaigns
    I'm a senior SEO, not a brand agency

If your highest-impact lever is paid acquisition, social, or a website rebuild — I'll say so on the call, and point you to someone better suited.

Services

What Search Scope does.

Four services do most of the lifting. The rest exist because the businesses we work with eventually need them.

Search Scope
  1. 01 National & organic search

    Organic & National SEO

    Most of our clients don't stay local for long. Once the foundations rank, the same engine that wins one city wins the whole country: technical SEO, content built around real buyer intent, and authority earned link by link.

    Whether you sell to one suburb or every capital city, organic search is the channel that compounds. We build it to bring qualified traffic and leads at a national scale, not vanity rankings that never turn into revenue.

    Plan your organic strategy
  2. 02 Organic rankings

    Local Search Engine Optimisation

    Ranking in your city or service area requires more than adding a suburb name to a page title. We build local authority through technical SEO, location-specific content, citation consistency, schema markup, and targeted link acquisition — the kind of work that compounds over time.

    Whether you're targeting a single city or multiple service areas across Australia, our local SEO strategies are built to bring in buyers, not just traffic.

    Explore Local SEO
  3. 03 Google Maps visibility

    Google Maps SEO

    The Maps 3-pack drives more calls for local businesses than most organic positions combined. If you're not in it, you're handing those calls to someone else.

    We optimise every element of your Google Business Profile — category selection, service attributes, photo strategy, review velocity, and posting cadence — then monitor it ongoing so rankings don't slip. More calls. More directions. More conversions from people who are already looking for what you offer.

    Explore Google Maps SEO
  4. 04 AI search visibility

    AI SEO & Generative Engine Optimisation

    Google AI Overviews, ChatGPT, and Perplexity are now answering buyer questions directly — and they're citing specific businesses when they do it.

    AI SEO is not a buzzword. It is a distinct layer of optimisation that determines whether AI platforms recommend your business or ignore it entirely. We optimise your content structure, entity signals, and authority positioning so your business becomes the trusted source these platforms reference. This is where search is heading. Most Australian businesses have not started.

    Explore AI SEO

Also available

Recovery & specialist

When platforms shut you down, we turn them back on.

Consultant vs Agency

Why work with a specialist instead of an agency machine.

There is a real difference between hiring an agency and hiring the person who will actually do your work. With Search Scope, the second is the only option.

  • 01

    Direct access to the senior

    • No account managers or junior staff handling your campaigns
    • You work directly with the specialist who has been in the trenches for 13+ years
    • Replies in hours, not days — and from the person doing the work
  • 02

    Custom strategy, not a packaged retainer

    • Every business gets its own plan — competitor analysis, market gaps, and channel priorities
    • No "Silver / Gold / Platinum" — pricing is built around the work, not a template
    • If a quarter's plan stops making sense, it gets rewritten — not repeated
  • 03

    Honest reporting, no theatre

    • No lock-in, no setup fees, no inflated retainer minimums
    • Monthly reporting tied to traffic, rankings, leads and revenue — not vanity metrics
    • If something isn't working, I'll tell you the same week — and pivot
  • 04

    Deep WA + Australia market knowledge

    • Perth-based founder with 13+ years of full-time SEO (since 2013) — working with WA, national, and international clients
    • Local search behaviour, suburb-level competitive maps, and Australian platform quirks
    • Hands-on experience with Google's Australian support pathways for GBP and GMC

Real client results

Three engagements, three different shapes of win.

Different sectors, different starting points, different goals — but the work and the standard are the same. Numbers below are sourced to specific clients or verifiable caseloads.

  • National SEO National travel (KPMG client)

    +3,000% organic traffic in 6 months

    Non-branded organic traffic grew from a low base to top-3 for a national keyword with ~12,000 monthly searches. Verified by John Shaba, Program Director, KPMG Australia.

    Non-branded organic
    +3,000%
    Top national keyword (12k/mo)
    #1–3
    To top-3 position
    6 mo
  • Local SEO + Maps Perth local services

    GBP rebuild → 5× monthly leads

    A Perth-metro home services business with a stagnant Google Business Profile. Profile rebuild, geo-grid optimisation, and review-velocity system. Inbound lead volume from Maps grew over five months.

    Monthly leads
    5×
    Maps Pack, primary suburb
    Top-3
    To dominant geo-grid
    5 mo
  • Recovery GBP reinstatement caseload

    98% reinstatement rate across 200+ cases

    Most reinstatement attempts fail because the appeal targets the wrong suspension reason. Across 200+ cases since Search Scope started running them publicly, the success rate sits at 98% — including hard cases other agencies couldn't move.

    Reinstatement rate
    98%
    Cases handled
    200+
    Typical resolution
    7–14d

How I work

Five steps from first call to consistent leads.

Before we start: can you handle the extra workload? I'm good at what I do. If lead volume doubles in 90 days, you need to be ready for it.

  1. 01 Audit & strategy Free · before any engagement

    Deep-dive audit and 30-minute strategy session

    I look at your current organic, Maps and AI visibility — including competitor gaps, technical issues and conversion bottlenecks — and give you a clear picture of what is broken, what it would cost to fix, and whether I'm the right person for it. No proposal at the end unless you ask.

  2. 02 Roadmap & quick wins Days 1–14

    A prioritised quarter plan with the early wins identified first

    Within two weeks you have a written quarter plan — what gets fixed in the first 30 days, what gets built in the next 60, what we are measuring, and how. Quick wins (technical fixes, GBP rebuilds, low-hanging-fruit content) ship first so the engagement pays for itself early.

  3. 03 Hands-on execution Ongoing

    I do the work — not a junior, not an offshore team

    Technical SEO, content, links, GBP, schema, AI citation building — all handled by me directly. You get the benefit of 13+ years of practice applied to your account, not a training ground for someone else.

  4. 04 Reporting & pivoting Every month

    Monthly reports tied to leads and revenue, not vanity metrics

    Traffic, rankings, AI citations, calls, forms, revenue. If a tactic is not working, I'll tell you the same week and we pivot. Nothing keeps running because it was in the plan three months ago.

  5. 05 Month-to-month Always

    No lock-in. The work has to keep earning the relationship.

    Engagements are month-to-month with 30-day notice. I'd rather earn your business each month than trap you in a 12-month contract that benefits the agency, not you.

Dorian Menard — Search Scope founder and senior SEO consultant
Founder
Dorian Menard
Search Scope · Australia
SEO since
The founder

Meet your senior SEO consultant — Dorian Menard

Founder. 13+ years, SEO only.

13 years specialising in SEO. Founder of Search Scope. I work directly with every client on strategy and execution. No account managers, no offshore teams, no templated retainers.

My work covers organic and national SEO, local SEO, Google Maps, GBP and GMC reinstatement, ecommerce SEO, technical audits, and AI search visibility. I work with established Australian businesses that want a senior specialist — not a service package.

13+
Years
200+
Engagements
98%
Reinstatement
1
Specialist on your account

Engagement model

Three ways to work with me.

Real numbers. No "Silver / Gold / Platinum" packages, no hidden setup fees. Final pricing is built around the actual work in your strategy session.

  • One-off

    Audit & roadmap

    From $599

    A full diagnostic — technical, content, links, Maps and AI citation — with a prioritised quarter plan.

    • Full SEO + AI visibility audit
    • Prioritised 90-day action plan
    • 60-minute walk-through call
    • No retainer commitment after
    View SEO Audit
  • Monthly retainer · no lock-in

    Local Traffic System

    From $1,999/mo

    Done-for-you local SEO covering Google Business Profile, suburb-level organic, and AI search visibility.

    • Founder-led execution (no juniors)
    • GBP + Maps + organic + AI search
    • Monthly reporting on leads and revenue
    • 30-day notice to leave
    View Local SEO
  • Fixed-scope projects

    Recovery & specialist

    Quoted per case

    GBP reinstatement, Google Ads account recovery, Google Merchant Center recovery, and negative review removal under Google policy.

    • GBP reinstatement (98% success across 200+ cases)
    • Google Ads suspension recovery
    • GMC suspension recovery
    • Targeted negative review removal
    View Recovery Services

All engagements start with a free 30-minute strategy call. Book yours →

FAQ

Digital marketing questions.

The 30-minute strategy call answers the rest. No pitch deck. No proposal at the end unless you ask.

Book a free call

A consultant gives you the senior strategist as the person doing the work — no account-manager layer, no juniors, no offshore execution. With Search Scope, that means you book the call with Dorian and Dorian also does the audits, the technical SEO, the GBP rebuild, the content brief, the link work, and the reporting. Agencies sell you the senior on the pitch and hand you to a junior after the deposit clears. A consultant is the same person from day one.

Probably not as your sole supplier. Search Scope is a specialist — organic SEO, Google Maps, AI search, and Google profile recovery. If you need paid ads, social media management, or a website rebuild, I'll either run the SEO alongside your existing supplier or refer you to a paid/social specialist I trust. I don't pretend to be a full-service agency — that's how generic, underwhelming work happens.

For most Perth SMBs, the highest-ROI stack is: (1) a fully optimised Google Business Profile with a working review-velocity system, (2) suburb-level organic SEO with proper geo-targeted content, (3) AI search visibility so you get cited in ChatGPT, Perplexity and Google AI Overviews. That combination wins because most local competitors are still running 2018-era SEO playbooks. Paid ads layer in for immediate volume while organic builds, but they should not be your only channel.

Quick wins (technical fixes, GBP rebuilds, simple content updates) show movement in 4–8 weeks. Measurable lead-volume change typically appears by month 3. Compounding growth — the kind that genuinely changes a business — usually lands between months 6 and 12. Anyone promising "rank in 30 days" is either misrepresenting how Google works or running tactics that will eventually penalise you.

A useful rule of thumb is 7–10% of revenue for actively growing businesses; 4–6% for businesses in steady state. Retainer-based SEO with Search Scope starts at $1,999/mo. One-off audits start at $599. The right number depends on your category competitiveness, current visibility, and growth goals — we'll cover the actual range for your situation on the strategy call.

Yes, recovery work is one of the strongest specialisms at Search Scope. GBP reinstatement: 98% success rate across 200+ cases. Google Ads account suspension recovery for advertisers under verification holds or circumventing-systems flags. Google Merchant Center suspension recovery for ecommerce stores. Most reinstatement attempts fail because the appeal targets the wrong suspension reason, and the forms are unforgiving once you submit a weak one. Book a call and we will look at your specific case.

Both can work, but they solve different problems. Paid ads buy you visibility tomorrow but stop the day you stop paying. Organic SEO compounds: each month of work builds on the last, and the visibility you earn keeps generating leads long after the retainer ends. For most businesses with at least a 6-month horizon, organic SEO returns more per dollar — and AI search citation is now part of that, not a separate channel. If your situation needs paid first, I'll tell you.

30 minutes · Founder-led · No obligation

Ready to work with a specialist, not an agency?

A genuine 30-minute conversation with Dorian — the person who actually does the work, not a salesperson. You leave with a clear view of what's broken, what it costs to fix, and whether we're the right fit.

Book a Free Strategy Call
No lock-in contracts 13+ years specialising in SEO Founder-led from first call
Written by Dorian Menard — Founder, Search Scope. 13+ years executing SEO.
Last updated: