Free tool
See your Google Business Profile the way your competitors' customers see it
Fourteen checks against the three businesses ranking above you in your suburb. Categories, reviews, photos, posting, and whether your website backs any of it up. Takes about a minute.
No Google sign-in. Tools that ask you to connect your account are asking for permission to manage your profile, because Google has no read-only option. This one reads what Google already shows the public, so there is nothing to grant and nothing we could change even if we wanted to.
Starting
- Finding your profile
- Reading your profile
- Checking who outranks you
- Checking your website
- Scoring
Which one is you?
More than one business matched. Pick yours so we audit the right profile.
What the score actually measures
The bar is set by your competitors, not by a checklist
Most audit tools score you against a list someone wrote once. This one uses the businesses beating you right now.
If the three profiles above you average 84 reviews and you have 11, that is the gap worth knowing. If they average 12 and you have 11, your reviews are not the problem, and we will not pretend they are.
Three checks arrive a minute late
Your review history and posting activity come from a slower part of Google's data, so they fill in shortly after the rest of the report appears.
You do not need to reload. The score only ever moves up when they land.
Where the weightings come from
They are our model, built from what moves the needle on the profiles we manage. They are not Google's published ranking factors, because Google does not publish any.
The fourteen checks
- Claimed, verified, and not flagged closed
- Primary category versus the market's
- Secondary category gaps
- Description length and relevance
- Opening and holiday hours
- Photo count versus competitors
- Review count versus competitors
- Star rating
- Review velocity, last 90 days
- Owner reply rate
- Posting in the last 30 days
- Website link works and is yours
- Services or products listed
- A page on your site that matches
Ready to get SEO working properly?
A genuine 30-minute conversation with the specialist who will do the work, not a salesperson. You leave with a clear view of what is broken, what it would cost to fix, and whether we are the right team for it.