The 8 Best Geo Grid Local Ranking Tools We Have Tested

Last Updated on 7 October 2025 by Dorian Menard

If you’re an Australian business owner, you know that showing up in a potential customer’s local search is everything. The problem is, your Google ranking isn’t a single number, it changes from one street to the next. That’s where you need to use one of the best Geo Grid local ranking tools to get a true picture of your visibility.

As the founder of a Perth SEO agency, Search Scope, I’ve spent years testing these platforms to get real results for our clients.

This guide cuts through the noise. I’m going to show you which tools are worth your money and exactly how they help you win more local customers.

Here’s what you need to know upfront:

• Best Overall: Local Falcon is the pioneer and our go-to for its accuracy and new AI features.
• Best for Agencies: Local Dominator offers rolling credits and is up to 45% cheaper, making it great for managing multiple clients.
• Best All-in-One: If you already use BrightLocal or Semrush, their built-in grid trackers are solid options.

We’ll break down the top 8 tools, comparing their features, pricing, and who they’re best for, so you can make the right choice for your business.

Quick Comparison

These tools are essential for any business serious about local search. They help you track your local campaigns and give you the data to make smarter marketing decisions.

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1. Local Falcon

Local Falcon is our team’s tool of choice at Search Scope Agency for our Perth SEO campaigns. It was the original innovator in geo-grid tracking and continues to lead with powerful, easy-to-understand heatmaps of your Google Business Profile (GBP) rankings.

The system shows you exactly where you rank on the map, block by block.

This level of detail is critical for understanding your true market position before you start tweaking your strategy.

Key Features & Metrics

Local Falcon’s standout metric is the Share of Local Voice (SoLV). This score tells you how often your business appears in the Google Map Pack for your target keywords within a specific area. It’s a clear, simple way to measure your market dominance.

In 2024, Local Falcon also introduced Falcon Assist, an AI-powered local SEO assistant. It gives you specific, actionable advice on how to optimise your GBP, which is a feature we use regularly during our local SEO audit process.

“Local Rank Tracking is a simple concept but we were the first to do it in a visual way. The system visits a specific latitude and longitude on the map and mimics a Google search from that location. This geogrid format with pins across the neighborhood allows clients to get a true picture of their local ranking.” – David Hunter, CEO of Local Falcon

Pricing for 2025

The platform uses a credit-based system, making it scalable for any business size.

A huge benefit is its recent integration with Apple Business Connect. This means you can now track your rankings on Apple Maps, giving you visibility on another major local search platform that many competitors ignore.

Combined with its tools to audit competitors, Local Falcon provides a complete picture of your local search performance.

2. Local Dominator

Local Dominator is an excellent, budget-friendly alternative that delivers powerful geo-grid tracking features. Its Local Search Grid lets you analyse performance with grids up to 13×13 and a radius of up to 10 miles, giving you plenty of flexibility.

For agencies or businesses watching their budget, its pricing model is very attractive, claiming to be up to 45% cheaper than some rivals.

Pricing Plans

Standout Features

The most significant advantage of Local Dominator is its rolling credits system on the Pro plan and higher. Any unused credits carry over to the next month, so you never feel like you’re wasting money. This is a huge plus for agencies with fluctuating client workloads.

Other useful features include:

• Bulk scanning capabilities for managing multiple locations efficiently.
• White-label reporting to present professional, branded reports to clients.
• Dynamic shareable URLs for easily sharing live ranking data.
• A ranking indicator system that clearly shows keyword position changes over time.

The interface is simple enough for beginners but contains the advanced tools that seasoned SEO professionals need. It’s a strong contender, especially for those who need to manage multiple locations without breaking the bank.

3. Geomapy (Localo)

Geomapy, now known as Localo, is built specifically for hyperlocal SEO. It’s designed for brick-and-mortar businesses that need to dominate their immediate neighbourhood, not just their city.

The need for this kind of tool is clear. Research from Google shows that searches containing “near me” have grown exponentially, and a 2024 report confirmed that 76% of people who search for something nearby on their smartphone visit a related business within a day (Source).

This shows just how critical neighbourhood-level visibility is.

Key Features

Localo provides the essential tools for businesses competing in dense urban areas:

• Neighbourhood-Level Tracking: Monitor your search rankings within very specific, small geographic zones.
• Competitor Insights: Analyse how your direct competitors are performing on the same streets.
• Market Analysis: Identify ranking gaps and opportunities in adjacent neighbourhoods to expand your reach.

If your success depends on being the top choice for customers within a few blocks, Localo gives you the data needed to fine-tune your online presence and stay ahead of the competition.

4. Places Scout

Places Scout has been around since 2011 and has evolved into a very powerful local SEO platform. Its Geo-Matrix Ranking Reports tool uses over 400 data points to provide deep, automated insights.

One of its most unique features is the animated GIF generator. This creates a time-lapse visualisation of your map rankings, making it incredibly easy to show clients how their visibility is improving over time. It’s a small touch that has a big impact in reports.

Core Features

Pricing is usage-based, generally falling between $2 to $20 per location each month, with packages starting at $50 per month.

“Places Scout provides highly customisable rank tracking, allowing for extraordinary accuracy and control… Places Scout’s product is top notch, and I am nothing short of amazed at their level of customer service.” – Matthew Summers, Owner of Rely Marketing

Beyond the visuals, Places Scout offers serious tracking capabilities. You can analyse competitor rankings, exclude irrelevant grid points to save credits, and create polished, white-label PDF reports. These features make it a reliable and professional choice for detailed hyperlocal SEO.

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5. BrightLocal

BrightLocal is a big name in local SEO, and its Local Search Grid tool is a strong part of its overall platform. It processes hundreds of thousands of reports each month and tracks millions of keywords, making it a reliable and data-rich option.

The tool allows you to set up grids up to 7×7, which is a bit smaller than some competitors but still provides excellent detail for most businesses.

Pricing & Features Overview

A key advantage of BrightLocal is its competition ranking analysis. It identifies the top factors driving your competitors’ rankings, giving you a clear roadmap for what to work on next. It also includes SERP screenshots, which helps you see exactly what your customers see.

“Showing them ‘you’re #2’ in a table didn’t allow for our clients to really see the impact and value of what we do for them in SEO. Local Search Grid has changed all of that. And we can show them each month how their footprint is expanding. We love it!”

BrightLocal consistently receives high ratings across major review sites:

• Trustpilot: 4.9/5 (over 700 reviews)
• Capterra: 4.8/5 (over 250 reviews)
• G2: 4.6/5 (over 200 reviews)

For businesses already using BrightLocal for review monitoring or citation building, the integrated geo-grid tool is a natural fit. The Average Map Rank metric is particularly useful for multi-location businesses, as it provides a single score to track performance across different regions.

6. Semrush

For those already invested in the Semrush ecosystem, its Map Rank Tracker (MRT) is a convenient and capable addition. It brings local rank tracking into the broader SEO platform you’re likely already using.

This integration is its main strength. You can manage your Google Business Profile optimisation, review management, and local rank tracking all in one place.

Cost & Credit System

The pricing is competitive, sitting between Local Falcon and BrightLocal. With the ability to track rankings right down to the street level and monitor local pack performance by ZIP code, it offers a high degree of precision.

Semrush consistently earns high marks on review platforms:

• G2: 4.5/5
• Capterra: 4.7/5
• TrustRadius: 8.5/10

While it may not be a dedicated, specialist geo-grid tool, its integration within a world-class SEO suite makes it a very attractive option. If you want a single platform to handle all your SEO needs, Semrush is hard to beat.

7. Local Viking

Local Viking offers a powerful combination of GeoGrid tracking and Google Business Profile management. This integrated approach allows you to not only see your rankings but also take direct action to improve them from the same dashboard.

It visualises 3-pack rankings by pulling data from both the Google Places API and its own collection methods, ensuring comprehensive results that include Service Area Businesses.

Pricing and GeoGrid Credits

Local Viking’s plans are structured to suit businesses of different sizes, with the cost per credit being reasonably consistent across tiers.

Key Features of the GeoGrid Tracker

The platform comes packed with useful features designed for efficiency:

• Customisable Grid Points: Exclude specific nodes from a scan to focus your credits on the areas that matter most.
• Direct Competitor Insights: Each grid point links directly to the search results, showing you who is outranking you.
• Versatile Export Options: Generate CSV reports, create time-lapse GIFs, and use white-label reporting for client presentations.
• International Compatibility: The tool automatically adjusts to the target country’s domain and language, which is great for businesses operating globally.

Reporting and Insights

Local Viking provides reports featuring 19 different GBP insight metrics, allowing you to monitor performance closely. You can automate these reports and distribute them via email or a public URL. This makes it a strong choice for businesses looking for a comprehensive tool to manage their local SEO strategies effectively.

8. GMB Crush

GMB Crush is built for agencies and SEOs who want to dive deep into Google Business Profile optimisation. It combines geo-grid rank tracking with powerful competitor analysis tools, making it a platform for both monitoring and strategic planning.

Its geo-grid heatmap is a core feature, but its real strength lies in showing you *why* competitors are ranking where they are.

Pricing and Grid Credits Structure

GMB Crush offers three plans, with larger grid sizes reserved for the higher tiers.

Key Features and Tools

• Location Authority Detection: Identifies the top-performing GBP profiles in any given area.
• Competitor Benchmarking: Reveals your competitors’ primary and secondary GBP categories, labels, and other optimisation details.
• Reverse Engineering: Breaks down what top-ranking profiles are doing right so you can apply those tactics to your own listings.
• Lead Generation: Includes tools to help agencies find and pitch potential clients, linking data directly to your local lead generation efforts.

“The app is incredibly valuable and helps you to spot optimisation angles that might have been missed. I’m using it in my own agency and while teaching students at Semantic Mastery”

With its focus on actionable competitive intelligence, GMB Crush is more than just a rank tracker. It’s a strategic tool for anyone serious about dominating the local map pack.

Making Your Choice: The Best Geo Grid Local Ranking Tools

Each of these Geo Grid local ranking tools offers unique strengths, and the right one for you depends on your specific needs and budget.

In our agency’s experience, Local Falcon remains the top choice for its pioneering technology, accuracy, and innovative features like the SoLV metric. It’s the tool we use for our own SEO audits because it provides clear, reliable data.

For agencies managing multiple clients, Local Dominator presents a compelling, cost-effective alternative. Its rolling credits system is a practical feature that prevents budget waste.

A Snapshot of User Ratings

When you’re deciding, consider these key factors:

• Your Budget: Look at the cost per credit and whether unused credits roll over.
• Integration: Do you want a standalone tool or one that’s part of a larger SEO platform like BrightLocal or Semrush?
• Reporting Needs: Features like white-label reports and SERP screenshots are essential for agencies.

For most businesses just starting, pairing a free Google Business Profile account with a starter plan from Local Falcon is a fantastic way to begin. Larger agencies will likely benefit from the broader feature sets of BrightLocal or Semrush.

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