The Best SEO Audit Tool – 15 Tools Compared

Last Updated on 25 September 2025 by Dorian Menard

Key Highlights:

• Best All-in-One Tools: Semrush, Ahrefs
• Top for Technical SEO: Screaming Frog, JetOctopus, Sitebulb
• Budget-Friendly Options: Ubersuggest, SE Ranking, WooRank
• Free Must-Have Tool: Google Search Console
• Enterprise-Level Solutions: DeepCrawl (Lumar), OnCrawl

Quick Comparison Table:

Choose the tool that fits your goals, budget, and expertise. Whether you’re optimising a small site or managing enterprise-level SEO, this guide has you covered.

Screaming Frog SEO Spider Tutorial – How To Do An SEO Audit

We start this article with an tutorial of our favorite tool for technical SEO site audit on the market. Screaming Frog has been a powerful ally for years now, and they keep on improving their software.

This is our preferred SEO audit tool at Search Scope!

1. Semrush

Semrush checks websites for more than 140 SEO issues, prioritising problems based on how they affect rankings. Its technical analysis tools provide detailed reports on:

• Crawlability problems
• Site performance metrics
• Internal link structure
• HTTPS setup
• International SEO considerations

With a keyword database of over 25 billion terms and a backlink database exceeding 43 trillion links, Semrush offers a wealth of data to inform your strategy.

Semrush also offers Local SEO packages priced between $50–$60/month and Social Media Management tools ranging from $19.99–$39.99/month.

Its effectiveness is underscored by a 4.7/5 rating on Capterra, based on over 2,255 reviews, and a subscriber base of 116,000 paying customers.

This tool is especially useful for digital marketing agencies juggling multiple client websites, e-commerce businesses looking for competitive insights, PPC advertisers performing keyword research, and social media marketers identifying content opportunities.

You can even schedule weekly audits with its automated crawling feature. Now, let’s look at another SEO audit tool.

2. Ahrefs

Ahrefs’ Site Audit tool scans websites for over 170 technical and on-page issues, processing up to 170,000 URLs per minute for quick and thorough results.

The tool categorises issues using a color-coded system:

• Red: Critical errors
• Yellow: Warnings
• Blue: Notices for potential improvements

Ahrefs stands out with features like real-time crawling, in-platform issue resolution, seamless integration with Looker Studio and Google tools, structured data validation, and a detailed URL insights panel.

"Ahrefs is simply the best all-in-one SEO tool on the market. It’s impossible to be a top tier SEO without it. At the rate they keep releasing new powerful features, no one else can catch up." – Jeff Oxford, CEO, 180 Marketing

A survey reveals that 64% of SEO professionals rely on Ahrefs’ link data, and 44% use its Domain Rating as a key metric. For enterprise users, the platform includes advanced options like crawling staging environments, auditing restricted sites, and conducting mobile-specific analyses.

Its strengths in backlink analysis and keyword research make it a go-to tool for content marketers and SEO experts.

"Ahrefs has opened the door to actionable insights our team uses daily and it enhances our SEO strategy in more ways than we can count!" – Jenn Long and France Bushman, Technical SEO Manager and SEO Content Manager at Zoom Video Communications

Although Ahrefs doesn’t offer a free trial, it provides Webmaster Tools, which include limited access to Site Explorer and Site Audit features. This allows users to explore core functionalities before committing to a paid plan.

Next, we’ll take a look at another top SEO audit tool.

3. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a desktop-based tool designed for technical SEO audits. It comes in both free and paid versions, making it accessible for various users. This tool works well alongside other SEO audit options, offering a unique set of features. This is the tool we use when doing search engine optimisation in Perth!

Key Features

• Identifies broken links, server errors, and redirect issues
• Reviews meta descriptions, titles, and duplicate content
• Integrates with popular tools
• Uses Chromium WRS for JavaScript-heavy sites

These tools allow for detailed audits, which are essential for maintaining a strong SEO strategy.

"I’ve tested nearly every SEO tool that has hit the market, but I can’t think of any I use more often than Screaming Frog. To me, it’s the Swiss Army Knife of SEO Tools."
– Glenn Gabe, Founder, GSQI

While the interface might feel outdated, the tool’s flexibility and depth of analysis make it a standout option.

Recent updates include features like OpenAI & Gemini crawling, accessibility checks, structured data validation, mobile usability testing, and custom JavaScript execution.

"I use the Screaming Frog SEO Spider daily for its feature-rich and rapidly improving capabilities."
– Mike King, Founder, iPullRank

Though its desktop-only design limits teamwork, it gives users precise control over crawl settings and data extraction. Bulk discounts are available for teams purchasing five or more licenses.

"Overall, Screaming Frog helps me a lot in analysing client websites and identifying top issues to solve. I can better understand a site’s structure, SEO health, and usability status, which informs how I will approach a project to be the most successful."
– Anonymous User

This software has been our go-to SEO audit tool for years now. Very powerful when used properly!

4. SE Ranking

SE Ranking is an SEO audit platform that balances powerful tools with affordability. It can analyse up to 2,000,000 pages and evaluates over 120 SEO factors to pinpoint technical issues.

Key Features

SE Ranking includes a Marketing Plan tool that works like a built-in project manager for SEO tasks. Its backlink checker, powered by a database of three trillion URLs, comes with a Toxicity Score to help users identify harmful links.

"SE Ranking’s reporting features are fantastic for communicating results. The customisable reports make it easy to showcase progress and results to clients or stakeholders clearly and effectively."
– Maneesh Sharma, Senior SEO Manager of Donorbox

Proven Results

Driva, an Australian fintech company, used SE Ranking to achieve an 800% increase in SEO traffic within eight months. Their top-100 keyword rankings jumped from 150 to 2,793.

Seamless Integrations

The platform integrates with Google Analytics and Search Console, simplifying data collection and analysis. It also displays over three times the number of PPC keywords compared to Semrush, making it a strong choice for marketers focused on paid search.

"SE Ranking is one of my favorite all-in-one SEO tools: powerful and easy to use – the perfect support for my day-to-day SEO activities."
– Aleyda Solis, International SEO Consultant & Founder at Orainti

Flexible Pricing

SE Ranking offers pricing options that allow users to save up to 40% by switching keyword tracking from daily to weekly. This makes it a practical choice for those who don’t need constant updates.

Customer Support

The platform supports users via email, chat, and webinars. It also offers an academy for learning SEO best practices, making it a helpful tool for beginners and experts alike.

"We’ve used other tools in the past, but SE Ranking offers more up-to-date data and information, which benefits our agency and clients."
– John Sammon, Grizzled Internet Marketing Vet & CEO at Sixth City Marketing

Combining a wide range of features with competitive pricing, SE Ranking stands out as a versatile option for SEO professionals.

5. Morningscore

Morningscore is an SEO audit tool that uses a gamified approach to make SEO more engaging. It evaluates over 35 data points, covering basic, technical, and on-page SEO aspects, making it accessible for users at any experience level.

Key Features

Morningscore’s website health tool keeps track of your site’s performance and flags issues that need attention. It offers step-by-step instructions to resolve SEO problems, making it especially helpful for businesses without dedicated SEO teams.

"What I really fell in love with was the simplicity. Breaking down the problems into smaller tangible missions."
– Mark Guldbrandsen, Founder, BlivProjektleder.dk

Real-World Impact

Smooth Robotics used Morningscore to break into new markets by identifying the right keywords and boosting their online visibility. The platform’s ability to predict potential traffic increases also helps businesses justify their SEO spending.

Integration & Performance

Morningscore works seamlessly with tools like Google Analytics, Search Console, Ahrefs, and Semrush. Its reports provide clear insights into site health, keyword performance, and backlinks. Combined with responsive customer support, these features make improving SEO more manageable.

"Morningscore provides a simple overview of competitors, and most importantly, makes working with SEO fun!"
– Bjørn Marius Narjord, Owner and SEO-specialist, Intent SEO

Customer Support

Support options include email, live chat, a comprehensive knowledge base, and an FAQ section. This setup is particularly useful for startups and small businesses looking for quick, straightforward assistance without needing advanced technical knowledge.

Morningscore is a practical choice for improving SEO performance on a smaller scale.

6. JetOctopus

JetOctopus is a cloud-based SEO crawler designed for large-scale websites and e-commerce platforms. It stands out for its speed, crawling up to 250 pages per second, making it one of the fastest tools available for SEO analysis.

Key Features

JetOctopus integrates website crawling, log file analysis, and Google Search Console data into one platform. It simplifies technical SEO by turning complex data into easy-to-understand visuals, making it accessible for teams and clients alike.

"JetOctopus is probably one of the most efficient crawlers on the market. It’s fast and incredibly easy to use, even for a non-SEO. Its most convincing selling point is that it has no crawl limits, no simultaneous crawl limits and no project limits giving you more data for less money. If you are working on a huge database-driven website, you’ll definitely find it a money- and time-saver."

• Ann Smarty, SEO Influencer, seosmarty.com

Real-World Success

One standout example is Preply.com, which saw a 300% boost in indexation within a year using JetOctopus. Ihor Bankovskiy, their Head of SEO, highlighted the tool’s ability to analyse log files and integrate Google Search Console data, eliminating the need for complex SQL joins.

Technical Capabilities

JetOctopus offers advanced features that enhance SEO audits, including:

• Core Web Vitals monitoring and JavaScript performance analysis
• Detailed internal linking insights
• Identification of cannibalisation and near-duplicate content
• 16+ months of Google Search Console data storage
• Instant log file analysis

"I love that JetOctopus allows you to perform very thorough analyses of both the internal and external linking structures of your website… Jet Octopus is great at visualising the data, including that from PageSpeedInsights and means that you can see the average score of all of your pages including whether or not they have a poor, average, or a good score… JetOctopus will certainly make your next website audit a lot quicker and easier, and more meaningful!"

• Nikki Halliwell, Technical SEO Manager, Rise at Seven

Customer Support

JetOctopus earns high marks for its customer support, with a 4.8/5 rating on Capterra and 4.4/5 on G2.

Users frequently praise the responsiveness of their support team, which helps clients make the most of the tool. This level of support is particularly helpful for agencies and in-house teams working on large-scale SEO projects.

Serving over 2,000 clients globally, JetOctopus users report an average 66% SEO traffic share. Its speed, unlimited crawling, and integrated features make it an essential tool for enterprise-level SEO professionals and digital agencies.

7. Google Search Console

Google Search Console (GSC) is a free tool from Google that offers direct insights into indexing and search performance. While it provides crucial data, it lacks some of the advanced features found in paid SEO tools.

Core Features for SEO Auditing

Here’s a breakdown of GSC’s main features:

Strengths and Limitations

GSC provides accurate, Google-sourced data, making it essential for understanding how your site performs in the search engine. However, it’s limited to Google-specific insights and doesn’t track rankings on other search engines.

This makes it a great starting point, but pairing it with paid tools can fill in the gaps, like competitor tracking or backlink analysis.

Practical Uses

Here’s how GSC can be applied:

• Technical SEO Monitoring: Use the URL Inspection tool to identify indexing issues and the Performance report to analyse search performance. Keep in mind the 16-month data limit – export regularly if you need longer-term insights.
• Integration Options: GSC works well with other tools:
  • Connect it to Google Analytics for a deeper understanding of user behavior.
  • Integrate with third-party SEO platforms to enhance reporting.
  • Export data to external repositories for preserving historical records.

Best Suited For

GSC is a versatile tool, ideal for:

• Business owners keeping an eye on basic SEO performance.
• Web developers troubleshooting technical issues like indexing or markup errors.
• SEO professionals analysing organic search visibility and performance.
• Site admins monitoring server errors and security warnings.

Expert Advice

Every SEO professional should use GSC for website audits – it’s a direct line to Google’s data. However, for a more complete SEO strategy, combine it with paid tools that provide advanced features like backlink analysis and competitor research.

GSC is invaluable as a foundational tool, but it shines brightest when used alongside other resources to build a well-rounded approach.

8. Sitebulb

Sitebulb stands out for its technical SEO analysis, offering both Desktop and Cloud-based versions. Used by over 5,000 SEO professionals globally, it caters to a range of needs with its detailed analysis tools.

Core Features and Capabilities

Smart Analysis System

Sitebulb’s "Hints" system simplifies complex technical SEO issues into clear, actionable steps. This feature is particularly helpful for marketers looking for straightforward solutions.

Pricing Structure

Sitebulb offers flexible pricing plans:

• Desktop Lite: $13.50/month (1 user, 10,000 URLs per audit)
• Desktop Pro: $35/month (1 user, 500,000 URLs per audit)
• Cloud Version: Starts at $2,940/year for enterprise-level crawling

Integration Capabilities

The tool integrates seamlessly with Looker Studio, Google Sheets, Google Analytics, and Google Search Console. These integrations enhance its usability for data analysis and reporting.

Real-World Impact

"The most impactful change that Sitebulb Cloud provided was the ability for everyone to work from the same crawl data. In addition to this, the speed at which crawls are completed, combined with the ability to schedule crawls at regular intervals, has allowed us to be more productive AND establish a more consistent process internally."

• Jon Clark, Manager Partner of Moving Traffic Media

Best Suited For

Sitebulb is designed to meet the needs of various user groups:

• Freelance SEOs: Desktop Lite is ideal for smaller-scale projects.
• Marketing Agencies: Desktop Pro is perfect for client audits.
• Enterprise Teams: The Cloud version supports large-scale collaboration.
• Beginners in Technical SEO: Its user-friendly interface and clear instructions make it easy to learn.

The tool receives strong reviews, with ratings of 4.4/5 on G2 and 4.8/5 on Capterra (as of April 2023).

"With Sitebulb I am able to crawl large websites with hundreds of thousands of pages effortlessly at a record time."

• Suganthan Mohanadasan, Digital Marketing Consultant

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9. ContentKing

ContentKing is a tool designed for real-time SEO audits, providing constant monitoring and instant alerts. After its acquisition by Conductor in 2022, it has expanded into a powerful SEO platform. It focuses on tackling technical SEO issues with real-time accuracy.

Real-Time Monitoring Features

This real-time tracking ensures immediate detection of issues, helping teams resolve them quickly.

Advanced Capabilities

Unlike traditional SEO tools that rely on periodic crawls, ContentKing monitors changes as they happen. This allows teams to address potential problems before they affect search rankings.

Businesses using ContentKing have reported up to a 30% boost in technical SEO efficiency.

Pricing Structure

• Basic Plan: $49/month (or $39/month with annual billing)
• Standard Plan: $179/month

Both plans include a 7-day free trial. The Standard Plan adds features like Core Web Vitals tracking and real-time indexing checks.

Integration Ecosystem

ContentKing integrates with popular tools like Google Search Console, Google Analytics, Slack, Microsoft Teams, and Google Data Studio. It also offers a Chrome extension for quick on-the-go analysis.

Real User Impact

"ContentKing makes it nearly impossible to screw something up; pretty much everything is monitored and reported. Great way to stay in control of things and make sure that every action is beneficial to your website." – Igor G.

Best Suited For

ContentKing is ideal for:

• Enterprise Websites managing large-scale operations
• Digital Agencies working with multiple clients
• E-commerce Platforms that need constant monitoring
• Content-Heavy Sites requiring frequent updates

Users rate the platform 4.9/5 on GetApp, highlighting its real-time monitoring as a standout feature. While some find it challenging to use without technical expertise, the dashboard provides actionable insights to guide improvements.

10. SEO PowerSuite

SEO PowerSuite is a desktop-based SEO toolkit that’s been around for two decades, trusted by over 2 million users worldwide. It combines four tools to deliver detailed SEO audits and insights.

Key Tools and Functions

Notable Features

One standout aspect of SEO PowerSuite is its desktop-based design, which removes credit limits on SEO data. It also integrates seamlessly with tools like Google Analytics, Google Search Console, and Keyword Planner, ensuring a well-rounded approach to SEO.

Pricing Options

• Free Forever Plan: Offers basic features but limits users to a single project.
• Professional Plan: $349/year (about $29.10/month).
• Enterprise Plan: $599/year (around $49.95/month).

Discounts are available for long-term plans:

• Two years: Save 20%.
• Three years: Save 34%.

This pricing flexibility makes SEO PowerSuite an affordable yet powerful option for businesses of all sizes.

What Experts Say

"Having helped countless companies unravel website issues through SEO auditing, it helps to know you have the best tools behind you, and that is exactly what I strive to find. SEO PowerSuite is certainly one tool that I can recommend to anyone who is serious about their SEO."

• Andy Drinkwater, SEO consultant

User Feedback

SEO PowerSuite scores highly on major review platforms:

• G2: 4.6/5 stars (548 reviews)
• Capterra: 4.5/5 stars (378 reviews)

These ratings highlight its reliability and effectiveness.

Ideal Users

SEO PowerSuite is a great fit for:

• SEO Agencies: Perfect for managing multiple client campaigns.
• In-house SEO Teams: Offers a full suite of analysis tools.
• Small Businesses: A budget-friendly way to enhance SEO efforts.
• Technical SEO Specialists: Provides in-depth auditing capabilities.

Although its desktop-based setup might take some getting used to compared to cloud-based tools, its ability to handle unlimited projects and keywords makes it a solid choice for growing businesses and agencies managing several websites.

11. Ubersuggest

Ubersuggest, created by Neil Patel, is a budget-friendly SEO tool offering a range of features for website optimisation and local keyword research. It’s designed to help users improve their online visibility without breaking the bank.

Core Features and Capabilities

Advanced Support Resources

Ubersuggest includes tools and resources to simplify SEO, like a free Chrome extension, bi-weekly Q&A sessions, step-by-step training courses, and a mobile-friendly interface.

Pricing Structure

Expert Insight

"My goal with Ubersuggest wasn’t to create too many reports, but instead, to create an affordable, easy-to-use tool for you to grow your traffic." – Neil Patel

Key Advantages

Ubersuggest stands out with:

• Global keyword volume data included in all suggestions
• Generous user limits across plans
• A top pages report available for all users
• A mobile-responsive interface for ease of use

Ideal Users

This tool is a great fit for:

• Freelance Digital Marketers: Ideal for handling client campaigns
• Small Business Owners: A cost-effective option for basic SEO needs
• SEO Beginners: Simple interface paired with thorough training resources
• PPC Media Agencies: Provides useful data for paid ad strategies

Practical Applications

With Ubersuggest, users can:

• Pinpoint and resolve critical SEO errors
• Analyse competitor keyword strategies
• Develop content ideas based on data
• Explore backlink opportunities

While it may lack some advanced features of premium tools like Semrush, Ubersuggest delivers essential SEO tools at a much lower cost. It’s a decent choice for beginners or those working with limited budgets, offering a balance of functionality and affordability.

12. Moz Pro

Launched in 2004, Moz Pro is one of the longest-standing SEO platforms in the industry, trusted by over 500,000 brands and agencies. It features a Link Explorer that indexes 44.8 trillion links, helping users conduct detailed SEO audits through an easy-to-navigate interface.

Core Features

Pricing Structure

Standout Features

Moz Pro excels at delivering precise SEO insights through its comprehensive site audits. It identifies technical issues – ranging from critical errors to optimisation opportunities – and provides actionable steps for improvement.

Real-World Success

"We prepared for a 7–10% loss in traffic after switching domains. But the opposite happened; 90 days after launch, organic traffic increased by 29%. It would have been much harder to navigate this transition without Moz Pro." – John Varghese, Director of SEO at TopSpot

Ideal Users

Moz Pro caters to a variety of users, including:

• Marketing Agencies: Its custom reporting tools simplify creating tailored client reports.
• In-House SEO Teams: Reliable data and detailed site crawling support strategy development and ROI tracking.
• Small to Medium Businesses: The Standard plan offers a cost-effective mix of features for smaller teams.

Expert Perspective

"I definitely recommend using Moz Pro. I really trust the integrity of the data. Whereas some other tools might provide inflated search volume, Moz is always very accurate." – Lily Ray, SEO Director at Amsive

Limitations

While Moz Pro provides strong SEO auditing tools, its competitive analysis features don’t quite match up to Semrush or Ahrefs.

Additionally, lower-tier plans come with limited crawling capabilities, which may not be ideal for larger websites. Despite these drawbacks, Moz Pro compensates with excellent support and educational resources.

Support and Resources

Moz offers a wealth of educational tools through Moz Academy, including SEO certification programs, alongside 24/7 customer support via a ticket system. This focus on user education is particularly helpful for teams aiming to strengthen their SEO skills.

13. DeepCrawl (Now Lumar)

DeepCrawl, now known as Lumar, is a cloud-based platform built for large-scale, technical SEO analysis. It’s highly rated, scoring 4.5/5 on G2 and 4.2/5 on Capterra as of April 2023.

Positioned as a top-tier technical SEO tool, it provides advanced features for analysing and improving website performance.

Core Features

Pricing for Enterprises

Key Strengths

DeepCrawl specialises in analysing website architecture and mimicking search engine crawls to uncover ranking problems. It’s particularly effective for large-scale websites, offering insights that smaller tools may overlook.

Who Uses DeepCrawl?

DeepCrawl is trusted by a variety of industries:

• Marketing and Advertising: 17%
• Computer Software: 9%
• Internet: 9%
• Information Technology and Services: 7%
• Retail: 6%

It has a strong presence in the U.S. (48% of users) and the U.K. (14%).

Real-World Application

"DeepCrawl is an advanced tool that identifies and resolves technical SEO issues affecting search visibility."

Best Fit For

DeepCrawl is ideal for:

• Enterprise Companies: Managing large, complex websites
• Technical SEO Teams: Needing detailed crawling and analysis
• Digital Marketing Agencies: Handling multiple, high-traffic client sites
• Product Teams: Monitoring site performance across multiple domains

Challenges

While its detailed data is a powerful asset, it can be overwhelming for beginners. However, it stands out by focusing on technical audits rather than just keyword tracking.

Support and Resources

DeepCrawl offers extensive support, including customisable crawl settings and detailed documentation.

14. OnCrawl

OnCrawl is a technical SEO platform designed for large, complex websites. It has a user rating of 3.8/5 for its detailed analysis and optimisation capabilities.

Key Capabilities

Pricing Structure

In addition to its pricing options, OnCrawl stands out for its advanced data handling and segmentation features.

Key Strengths

OnCrawl excels at processing large datasets. Its segmentation tools combine data from various sources to deliver actionable insights.

Success Stories

Canon Europe leveraged OnCrawl to identify 149,534 orphan pages (accounting for 37% of organic visits). By eliminating 60% of unnecessary content, they increased sessions by 37% and transactions by 22%.

Best Suited For

This platform is ideal for SEO for online stores, job boards, classified ads, media sites, and international websites with more than 80,000 pages.

"Managing international websites with over 80,000 pages is challenging, so we needed a scalable SEO solution. Oncrawl’s tech team exceeded expectations, offering demos, training, and 24/7 support to help solve our SEO issues and streamline our processes."
– Latifa Abdelghany, SEO Account Executive at Artefact

Notable Features

OnCrawl provides continuous data access and historical tracking. Users can set custom parameters for crawl scope, analysis frequency, notifications, and data source integrations.

Integration Capabilities

The platform integrates seamlessly with major analytics and SEO tools via its cloud infrastructure. It also supports AWS S3 for efficient log file analysis. These integrations are crucial for optimising large-scale websites.

Performance Impact

Omio, a global transport platform, used OnCrawl to optimise 500,000 pages and reduced orphan pages from 28% to just 0.7%, showcasing its effectiveness in managing extensive sites.

15. WooRank

WooRank is an SEO audit tool that’s analysed over 50 million websites in 107 countries. Designed for small businesses, marketers, and agencies, it offers simple solutions for improving website performance. Here’s a closer look at how it stacks up in features and usability.

Key Features

WooRank provides a variety of tools for website optimisation:

Pricing Options

WooRank offers several pricing plans to suit different needs:

Annual billing discounts are available: Pro costs $53.25/month, and Premium is $133.25/month when billed annually.

What Stands Out and What Falls Short

WooRank excels at providing actionable insights through an easy-to-use interface. Its Chrome extension allows for quick website checks, and the marketing checklist helps users systematically improve their SEO.

However, there are some drawbacks:

• Single-user access for non-enterprise plans
• Limited advanced SEO tools
• Higher pricing compared to similar tools
• No free plan available

User Feedback and Metrics

WooRank has a solid user base with 250,000 active users each month. It also receives favorable ratings:

• 4.3/5 stars on G2 (52 reviews)
• 4.4/5 stars on Capterra (68 reviews)

Ideal Users

WooRank is a great fit for:

• Small to medium websites, particularly on platforms like WordPress
• Marketing agencies needing white-label reporting
• Business owners managing their own sites
• Individuals with basic SEO knowledge who want clear, actionable advice

"WooRank is an easy to use website and Google Chrome Add-On that makes it easy to analyse the current SEO state of the website you are analysing… It gives you a great idea in a very short amount of time what to work on for the site! WooRank is a great free tool to have in your marketing toolbox!" – Rachel Hensley, Owner, Miami County Live

Integration and Performance

WooRank integrates with tools like Google Analytics and Google Search Console, giving users a complete view of their website’s performance.

For Premium users, the ability to track up to 250 keywords and analyse as many as 10,000 pages makes it a solid choice for growing websites and small agencies.

Tool Comparison Chart

Here’s a detailed comparison of 15 SEO audit tools, covering their key features and pricing.

Core Features Comparison

Legend: ✓✓✓ Advanced, ✓✓ Intermediate, ✓ Basic, ✗ Not available

Pricing Comparison (Monthly Rates)

These tables give a clear snapshot of each tool’s capabilities and pricing, making it easier to compare options.

"Every website and business model is unique. That’s why at Flying V Group, we always emphasise on understanding the brand and its objectives first. While tools like Ahrefs and SEMrush might offer comprehensive audits, sometimes a more niche tool like OnCrawl might just be what a larger site needs. Remember, the goal is not just to find issues but to effectively prioritise and address them. You want a tool that aligns with your SEO goals and offers actionable insights." – Robb from Flying V Group

Premium tools like Semrush and Ahrefs pack a wide range of features, while specialised tools such as JetOctopus and Screaming Frog are great for specific tasks. Your choice should depend on your goals, budget, and level of expertise.

Recommendations by User Need

Here are some tool suggestions based on specific user needs:

For Small Businesses & Cost-Sensitive Users

If you’re running a small business or working with a tight budget, Google Search Console and Google Analytics offer essential SEO insights for free. You can leverage GSC for rank tracking and Google free tools for reporting.

For additional features like keyword research and basic site audits, Ubersuggest is a decent option, starting at $29/month. Screaming Frog free version allows you to crawl sites with up to 500 URLs for free, which is a solid option for on-page analysis. These tools provide a reliable starting point without breaking the bank.

For Beginners & Non-Technical Users
If you’re new to SEO, Morningscore makes the process easier to grasp by turning SEO tasks into a game.

"Morningscore is a good choice for those new to SEO. It takes all the complexity out of SEO auditing and even ‘gamifies’ the process to make it fun."

While these tools are great for smaller websites, larger projects might require more advanced solutions.

For Enterprise Users
If you’re managing large-scale SEO operations, consider these tools:

For Technical SEO Specialists
For in-depth technical work, JetOctopus is excellent for audits and log file analysis. The paid version of Screaming Frog SEO Spider ($259/year) provides unlimited crawls and advanced capabilities. If your role combines technical audits with content strategy, these tools can offer the precision you need.

For Content-Focused Teams
For teams focused on content, Surfer SEO ($89/month) or NeuronWriter (LTD available) a top choice for content optimisation and keyword research. Similarly, Conductor offers advanced features for optimising content and tracking performance.

"Semrush Enterprise is an all-in-one SEO platform tailored for large-scale teams managing high-traffic websites."

Pick the tool that aligns with your goals, skill level, and budget.

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