Google Ads Pricing Rules Get Tougher: Your Account Is At Risk

Last Updated on 24 September 2025 by Dorian Menard

Google is getting tough on ads that hide prices or trick people. If your ads don’t show clear costs, Google might shut down your account. This affects real businesses who just want to sell their products.

Here’s what you need to know to keep your ads running.

What Changed With Google Ads

Google made new rules about how you show prices in your ads. You must tell people the real cost before they buy anything. This means no hidden fees or surprise charges.

The new rules say you cannot:

• Hide shipping costs until checkout
• Use expensive phone numbers without warning people
• Say something is free when it costs money
• Hide monthly fees or automatic payments
• Change prices on people who need help fast

If Google finds these problems in your ads, they might stop your account right away.

More Than Just Price Problems

Google is watching for other bad practices too. They look for ads that:

• Pretend to be famous brands or government groups
• Promise things you cannot give
• Lie about health or safety help
• Copy other company names or looks

Google also wants you to tell people if you use computer-made content like fake voices or pictures.

Why So Many Accounts Get Shut Down

Google stopped 39.2 million ad accounts in 2024. That’s three times more than the year before. Most of these accounts got stopped before they even ran their first ad.

This shows Google’s computer systems are very strict. They flag accounts that might break rules, even if real people would say the ads are okay.

The Seven Day Warning

Here’s some good news. If your ads break the pricing rules, Google usually gives you seven days to fix things before they stop your account. This time can save your business if you act fast.

What to do right away:

1. Check all your web pages for clear prices
2. Look at subscription terms to make sure they’re easy to see
3. Check phone numbers for cost warnings
4. Make sure shipping costs show early in checkout
5. Write down everything you did to follow the rules

When Your Account Gets Stopped

Even good businesses get their accounts stopped by mistake. Google’s computers don’t always understand different business types or special cases.

When your Google Ads account stops working, you lose customers every day. Many people try to fix this themselves, but it often takes weeks or months and doesn’t work.

Search Scope helps businesses get their Google Ads accounts back fast. We know how to talk to Google and fix the real problems that caused the account to stop.

Our service includes:

• Knowing all Google’s rules and what they really mean
• Finding the exact problems that caused the account stop
• Writing appeals that Google accepts
• Watching your account to stop future problems

We have helped businesses in every type of industry get their accounts back. Most accounts get fixed in 7 to 14 days instead of waiting months.

Stop Problems Before They Start

The best way to deal with Google Ads problems is to prevent them. Smart businesses check their ads and websites regularly to make sure they follow all the rules.

Things to check often:

• Read Google’s rules and make sure you follow them
• Look at your web pages to make sure prices are clear
• Check that all costs show up front
• Make sure your terms and conditions are easy to read
• Keep records of how your payment system works

What This Means For Your Business

Google cares more about keeping users happy than making advertisers happy. Companies that ignore the rules will have big problems.

Businesses that do well now don’t just make good ads. They build their whole ad system to follow rules and handle changes when Google makes new ones.

Don’t wait for Google to stop your account before you care about following rules.

Get Help Now

If Google already stopped your ads, or if you want to check if your ads might break rules, Search Scope can help you get back online and stay that way.

We fix suspended accounts and help businesses avoid problems in the future. Your business needs customers, and we make sure your ads keep running.

Need your account back fast? Contact Search Scope today at our Google Ads recovery page. We help businesses get back online and stay there.

Don’t let Google’s strict rules stop your business from growing. We know how to work with their system and keep your ads running the right way.

Your competitors are still advertising while you’re offline. Every day without ads costs you money and customers. We fix that problem fast so you can get back to business.

Google’s rules are here to stay, and they will probably get even stricter. The businesses that survive and grow are the ones that learn to work within these rules while still reaching their customers.

Working with experts who know Google’s system inside and out isn’t just smart business – it’s the difference between growing your company and watching it struggle while your ads stay offline.

Get your Google Ads account back and protect it for the future. Contact Search Scope now.