Mastering Google Business Profile Posts: A Perth Business Guide

Last Updated on 1 October 2025 by Dorian Menard

You’ve probably seen that your Google Business Profile isn’t just a simple listing anymore. In my 10+ years in SEO, I’ve seen it become a critical marketing channel, especially for connecting with local customers right here in Perth.

Many business owners I talk to either don’t post at all or just aren’t sure what to post. This guide is for Australian business owners who want to turn their profile into a real asset that attracts customers and drives revenue. We’ll cover the exact strategies and ideas you need to make your posts stand out and deliver measurable results.

• What you’ll learn: How to use different post types, what content works best for Perth audiences, and how to measure your success.
• Key takeaway: Consistent, value-driven posts build trust and significantly improve your local search ranking.
• Fastest path: Start with one “What’s New” post per week showcasing a customer success story or a behind-the-scenes photo.

Why Your Business Needs Google Business Profile Posts

Think of your Google Business Profile (GBP) as the digital front door to your business. Regular posts signal to both Google and potential customers that your business is active, engaged, and trustworthy.

According to research from BrightLocal, businesses that post regularly can see a noticeable uptick in customer actions. This isn’t just about vanity metrics; it’s about real-world results.

• Improve local search ranking: Google’s algorithm favours active profiles. Consistent posting is a strong signal that can help you rank higher in local map packs.
• Build customer trust: An updated profile with recent posts shows you’re open and operating. This transparency builds confidence with people before they even visit your website.
• Showcase your brand: Posts are a chance to show your personality. A cafe in Fremantle can share its latte art, while a boutique in Northbridge can feature its new season arrivals.
• Drive direct conversions: With specific calls-to-action like “Book,” “Order Online,” or “Learn More,” you can guide customers to take the next step directly from your profile.

Plus, keeping your profile active with regular posts helps protect your profile from unwanted “suggested edits” by making it clear you are the one in control.

Your Content Strategy: Think Value, Not Just Sales

The biggest mistake I see Perth businesses make is treating GBP posts as just another sales channel. The key is to provide value and build a connection with your local community.

We advise our clients to follow a simple 80/20 rule. 80% of your posts should be helpful, informative, or entertaining, while only 20% should be a direct sales pitch.

Finding the Right Content Mix

Your content should serve your audience first. For example, a Perth restaurant shouldn’t just post menu specials.

Share behind-the-scenes videos of your chef preparing a signature dish, or write a post about your partnership with a local Margaret River winery. This creates a much richer story.

Engaging Post Ideas for Perth Businesses

Here are some practical ideas you can adapt for your business, whether you’re based in the CBD or out in the Perth Hills.

Showcase Customer Success

Nothing builds trust faster than social proof. A physiotherapy clinic in Subiaco could post a testimonial from a client who has recovered from an injury.

Likewise, a landscaping business in Joondalup could show powerful before-and-after photos of a garden they transformed in a local suburb.

Connect with the Local Community

Show that you’re a part of the fabric of Perth. This builds incredible local loyalty.

• Highlight a partnership with another local business, like a cafe serving coffee from a local roaster.
• Share updates about local events you’re involved in, like the Perth Festival or the annual City to Surf.
• Post about your team participating in a local charity run at Langley Park.

Share Your Business Insights

Turn your professional knowledge into valuable content for your followers. This positions you as an expert in your field.

For example, an accountant on St Georges Terrace could share a post explaining recent changes to Australian tax law for small businesses. A local builder could explain how new WA building codes impact homeowners planning a renovation.

Go Behind the Scenes

Give your followers a glimpse into what makes your business tick. This humanises your brand and makes you more relatable.

• Show your team hard at work on a project.
• Introduce a new staff member with a short Q&A.
• Celebrate a team milestone or a work anniversary.

Best Practices for Effective Posts

Creating great content is one thing, but presenting it effectively is just as important. Here are the technical details that matter.

Content Creation Rules

Your posts are limited to 1,500 characters, but only the first 100-150 characters are immediately visible, so make your opening sentence count. Always include a clear call-to-action (CTA).

Instead of just writing “Contact us,” use Google’s built-in CTA buttons like “Book,” “Order Online,” “Learn More,” or “Call Now” to make it easy for customers.

Posting Frequency and Timing

Consistency is more important than frequency. We recommend our clients post at least once a week to keep their profile looking fresh.

Remember, “What’s New” posts generally expire from the main view after seven days, so a weekly schedule ensures you always have a recent post visible. Consider scheduling your posts during peak business hours in Perth’s time zone (AWST) for maximum visibility.

Optimising Your Visuals

Authentic visuals get far more engagement than generic stock photos. Use real photos of your team, your products, and your place of business.

Google recommends images be at least 400 pixels wide by 300 pixels tall, in either JPG or PNG format. Using a free tool like Canva can help you create simple, branded graphics that stand out.

How to Measure Your Success

You can’t improve what you don’t measure. Google provides simple-to-understand performance metrics directly within your Business Profile dashboard.

Focus on the metrics that translate to business results. Look at how many people clicked your call-to-action button, asked for directions, or called your business directly from a post.

For more advanced tracking, you can use UTM parameters in your website links. This allows you to see exactly how much traffic and how many leads your GBP posts are generating in Google Analytics 4.

Capitalise on Perth’s Special Occasions

Aligning your posts with local events is a great way to stay relevant. It shows you’re connected to the community.

• Run a special promotion during the Perth Royal Show.
• Share your business’s Australia Day celebrations.
• Post about events related to the AFL season, especially if you’re a hospitality venue.
• Create content around WA Day or the start of the school holidays.
• Feature Christmas and New Year promotions that are specific to your Perth customers.

Advanced Posting Strategies

Once you’ve mastered the basics, you can try more advanced tactics to increase engagement.

Run Polls and Ask Questions

Encourage your audience to interact directly with your posts. Ask them to vote on a new product flavour or give feedback on your opening hours.

You can also turn a frequently asked question from your Q&A section into a detailed post. This shows you’re listening to your customers.

Create Educational Content

Position yourself as the go-to expert in your industry. This builds immense trust and authority.

Share professional tips, explain a complex process simply, or create a short “how-to” guide. This content provides genuine value and keeps people coming back to your profile.

Final Thoughts on Google Business Profile Posts

Ultimately, your Google Business Profile posts are an ongoing conversation with your Perth community. The goal is to build genuine connections through consistent, authentic, and valuable content.

Don’t be afraid to test different ideas and see what resonates with your local audience. With a clear strategy, your GBP can become one of the most effective tools for growing your business.

Your next step is simple. If you need help creating a strategy that drives real results, contact our team for high-performance SEO in Perth.