Dorian Menard
Founder and Business Manager, Search Scope
SEO and AI automation operator focused on lead quality.
Perth-based SEO and AI automation specialist. Over 10 years of hands-on work across local SEO, GBP reinstatements, affiliate and e-commerce. I help businesses replace βmore trafficβ with qualified leads, booked jobs, and revenue.
As Seen In







Originally from France and now based in Perth Western Australia, I take a practical, no-nonsense approach to digital marketing. After an MBA with international business studies in France and Japan, I started by helping local Perth businesses untangle local SEO and client acquisition. The lesson was simple: rankings and technical metrics mean nothing without calls, bookings, and sales.
Over the last five years I focused on affiliate and e-commerce SEO where performance is brutally measurable. That pressure refined how I compete in saturated markets and how I run Search Scope today: prioritise demand capture over vanity graphs, and build predictable systems that create clients, not just clicks.
Whether itβs a Perth tradie or a national brand, my approach is the same: pursue quality over quantity, measure success by new customers and revenue, and remove fragility so results donβt collapse with the next algorithm change.
Areas of Expertise
Local SEO and Google Business Profiles
- Affiliate marketing
Revenue-driven content and internal linking systems
AI chatbots and workflow automation for lead handling
Technical SEO triage and site architecture
Digital PR and HARO for authority links
Recent Media Mentions & Expert Quotes
Quoted in Semrush Blog β Ahrefs vs. SEMrush link data (Technical SEO)
Expert contributor to impact.com β Reddit affiliate marketing tips
Expert contributor to Taboola Marketing Hub β Best referral programs
Expert contributor to People Managing People β 9/80 work schedule
Expert contributor to DEV Community β What qualities make a great software developer
Quoted in Zupyak β Underrated SEO tactics that boosted search rankings
Expert contributor to Ranktracker β Reappealing a Google Business Profile suspension
Press / Booking
For media enquiries or quotes, email dorian@searchscope.com.au with your deadline. Headshot and author details available on this page.
