AI SEO Perth: Generative Engine Optimisation That Drives Revenue
AI SEO isn’t about ranking on page 1 anymore. It’s about getting your business cited by ChatGPT, Google’s AI Overviews, and Perplexity when customers ask questions in your industry.
Search behavior is fundamentally changing. 40% of users now start their search on AI platforms instead of traditional Google. If your business isn’t optimised for AI retrieval, you’re invisible to a massive and growing segment of qualified traffic.
We help Perth businesses dominate AI search through Generative Engine Optimisation (GEO)—with proven results in 3 months, no lock-in contracts, and 10+ years of SEO expertise backing every strategy.
0 +
Projects completed
0 +
Certified Experts
0 +
Years in business
0 %
Client satisfaction
Search Scope AI SEO Services: What We Actually Do
Most agencies talk about AI SEO in theory. We execute it in practice. Our approach splits based on your business model because local service businesses and ecommerce brands need different strategies to dominate AI search. Here’s what we build for each.
If you’re a service business, medical practice, or local brand, getting cited in AI search requires a clean, authoritative digital footprint. Here’s how we do it:
1. Clean Digital Footprint (Citation Management)
AI platforms cross-reference your business information across the web. Inconsistent NAP (Name, Address, Phone) data kills trust and reduces citation likelihood. We:
- Audit your citations across 50+ directories
- Fix inconsistencies in business name, address, phone, hours
- Build new citations in high-authority local directories
- Monitor ongoing citation health
2. Google Business Profile Domination
Your GBP is one of the most authoritative local signals for AI platforms. On top of our Google Maps SEO expertise, we optimise:
- Category selection (primary + secondary)
- Service area definitions
- Attributes and business hours
- Q&A section (we seed questions AI platforms frequently reference)
- Posts and updates for recency signals
3. Review Domination Strategy
AI platforms heavily weight review volume, recency, and sentiment when citing local businesses. We implement:
- Automated review request systems
- Multi-platform review acquisition (Google, Facebook, industry-specific)
- Review response optimisation (signals active management)
- Sentiment tracking and reputation monitoring
4. Content Optimised for LLM Retrieval
We create content AI platforms actually cite:
- Service pages with clear, factual descriptions
- FAQ pages targeting common AI queries
- Local expertise content (e.g., “Cost of dental implants Perth”)
- Structured with headings, bullet points, and natural language
5. Schema Markup Implementation
Schema is machine-readable data that tells AI exactly what your business offers:
- LocalBusiness schema (core entity data)
- Service schema (specific offerings)
- Review schema (aggregate ratings)
- FAQPage schema (common questions)
- BreadcrumbList schema (site structure)
6. Authority Link Building
We don’t chase low-quality backlinks. We build citations in:
- Top 10 listicles (e.g., “Best Dentists in Perth”)
- Local news publications and industry blogs
- Chamber of commerce and business associations
- Guest posts on authoritative domains
Result: AI platforms cite your business as the local SEO authority when users ask location-specific queries in your industry.
Ecommerce AI SEO requires a different playbook. We focus on product visibility and category authority:
1. Review Platform Domination Since Google Maps matters less for ecommerce, we dominate review platforms AI systems trust:
- Trustpilot, ProductReview.com.au, and industry-specific platforms
- Automated post-purchase review requests
- High-volume, recent reviews (critical for AI citation)
2. Comparison (“VS”) Pages AI platforms love comparison content when users ask “X vs Y” questions. We create:
- Product comparison pages (e.g., “Product A vs Product B”)
- Brand comparison pages
- Detailed spec comparisons with tables and structured data
- Honest, balanced content (not just promotion)
3. “Best [Category]” Pages These pages get cited heavily by AI when users ask “what’s the best X for Y?” We build:
- Best-of category pages (e.g., “Best Running Shoes for Flat Feet”)
- Buyer’s guides with clear criteria
- Top 5/10 lists with detailed explanations
- Updated regularly for recency signals
4. Product Content Optimisation for AI Retrieval We optimise product pages to be LLM-friendly:
- Clear, benefit-focused descriptions (not keyword-stuffed fluff)
- Detailed specifications in structured format
- FAQ sections answering common product questions
- How-to content and use cases
5. Schema for Products and Reviews Ecommerce schema helps AI platforms understand your products:
- Product schema (name, price, availability)
- AggregateRating schema (review data)
- Offer schema (pricing and promotions)
- BreadcrumbList schema (category structure)
6. Authority Content Strategy We create topical authority content that gets cited:
- Buying guides and educational content
- Industry trend articles and insights
- How-to guides related to your products
- Expert roundups and original research
Result: When users ask AI platforms product-related questions, your brand appears as a cited authority with direct product recommendations. A perfect mix when paired with traditional Ecommerce SEO.
Both strategies share a common foundation: technical SEO excellence, high-quality content, and authoritative backlinks. The difference is where we focus the effort. That’s what 10+ years in competitive markets teaches you—strategy matters more than tactics.
Our AI SEO Process: What to Expect
Phase 1: Discovery & Audit
What We Analyse:
- Current AI visibility (are you being cited anywhere?)
- Traditional SEO foundations (technical health, backlink profile)
- Digital footprint consistency (citations, NAP, schema)
- Content gaps (what should you rank for but don't?)
- Competitor AI presence (who's winning and why?)
Deliverable: Comprehensive audit report with prioritised recommendations and projected timeline.
Phase 2: Foundation Building
Technical Optimisation:
- Fix critical technical SEO issues (site speed, mobile, indexing)
- Implement or enhance schema markup (LocalBusiness, Product, FAQPage)
- Optimise site structure for crawlability
- Set up tracking and monitoring systems
Citation & Digital Footprint:
- Clean up NAP inconsistencies across the web
- Build/optimise Google Business Profile
- Create or claim listings on key directories
- Implement review request systems
Phase 3: Content & Authority
Content Creation:
- AI-optimised service/product pages
- FAQ sections targeting AI queries
- Comparison and "best of" pages (for ecommerce)
- Educational content demonstrating expertise
Link Building:
- Outreach for listicle placements
- Guest posts on authoritative domains
- Industry partnerships and citations
- Local news and PR opportunities
Phase 4: Monitoring & Optimisation
What We Track:
- AI citation frequency (manual testing + monitoring tools)
- Traditional SEO metrics (rankings, traffic, conversions)
- Review volume and sentiment
- Schema validation and rich results
- Competitor movements
Monthly Reporting: Clear, jargon-free reports showing what's working, what's not, and what we're doing next.
What You Can Expect
Here's what separates us from agencies just adding "AI SEO" to their service list: we integrate AI optimization into traditional SEO strategy. Every piece of content we create, every backlink we build, every technical fix we implement considers both Google's algorithm and AI platform retrieval.
You don't need two separate strategies. You need one cohesive approach that dominates both traditional and AI search. That's what we deliver.
What is AI SEO and Generative Engine Optimisation (GEO)?
AI SEO is the strategic optimisation of your content to be discovered, cited, and recommended by AI-powered search platforms like ChatGPT, Google’s AI Overviews, Perplexity, and Gemini. It’s also called Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO).
Unlike traditional SEO where you compete for position 1-10 on a search results page, AI SEO is about becoming the authoritative source that AI platforms cite when answering user queries. If an AI doesn’t know your brand exists, you’re invisible to a massive and growing segment of search traffic.
Why It Matters in 2026: Search behavior is fundamentally changing. According to recent data:
- 40% of users now start their search on AI platforms instead of Google
- Google's AI Overviews appear in over 60% of commercial queries
- ChatGPT processes 100M+ queries daily
- Businesses not optimised for AI retrieval are losing qualified traffic to competitors who are
The shift isn’t coming—it’s already here. Traditional SEO still matters, but AI SEO determines whether you’re part of the conversation when AI platforms answer questions in your industry.
The Difference: Traditional SEO gets your website onto page 1. AI SEO gets your business cited as the authority within AI-generated answers. Both are critical for 2026 and beyond.
AI SEO VS Traditional SEO
Here’s what most Perth businesses don’t understand: AI SEO isn’t a replacement for traditional SEO—it’s an evolution. Google still drives massive traffic, but how users interact with that traffic is changing.
The businesses winning in 2026 are doing both:
- Traditional SEO foundations: Technical optimisation, backlinks, keyword targeting
- AI SEO layer: Content structured for LLM retrieval, schema markup, authoritative citations
If you ignore AI SEO, you’re banking on search behavior staying the same. That’s not a bet we’d take. If you ignore traditional SEO, you’re leaving money on the table right now.
The answer? Integrate both. That’s exactly what we do for our clients at Search Scope.
How Do AI Search Platforms Find and Cite Your Business?
Understanding how AI platforms work is critical for optimisation. Unlike Google’s traditional algorithm that ranks web pages, AI systems like ChatGPT, Perplexity, and Google’s Gemini retrieve information from their training data and real-time web searches to generate conversational answers. Your job is to make your content easily retrievable and authoritative enough to cite.
The AI Retrieval Process:
Step 1: Query Understanding
The AI interprets user intent—not just keywords, but context, location, and specificity.
Step 2: Information Retrieval
The AI searches its training data and performs real-time web crawls to find relevant, authoritative sources.
Step 3: Source Evaluation
It prioritizes content based on:
- Factual accuracy and clarity
- Domain authority and trustworthiness
- Structured data (schema markup)
- Recency and relevance
- Citation from other authoritative sources
Step 4: Response Generation
The AI synthesizes information into a natural language answer, citing 2-5 primary sources.
| Aspect | Traditional SEO | AI SEO (GEO) |
|---|---|---|
| Goal | Rank on page 1 of Google | Get cited in AI-generated answers |
| Optimisation Target | Google’s ranking algorithm | Large Language Models (LLMs) |
| Content Format | Keywords, backlinks, technical SEO | Natural language, structured data, factual depth |
| Success Metric | Position 1-10 in SERPs | Citation frequency in AI responses |
| User Intent | Click-through to website | Immediate answer with source attribution |
| Competition | 10 spots on page 1 | 3-5 cited sources in AI answer |
What Makes Content “AI-Friendly”?
AI platforms prefer content that is:
- Clearly structured with H2/H3 headings and short paragraphs
- Factually dense without marketing fluff
- Schema-enhanced so machines can understand context
- Cited by others (backlinks from authoritative domains)
- Conversational in tone, answering specific questions
- Locally relevant when location matters (critical for Perth SEO campaigns)
This is why generic, keyword-stuffed SEO content fails in AI search. LLMs are trained to prioritise helpful, accurate information—not marketing copy disguised as content.
People we work with
We work with a wide range of businesses, from Australian local businesses to international clients and brands. These are real reviews, from real people, that can be verified on my LinkedIn profile.
I have used Dorian's consulting services for a big travel client of mine and I have been really amazed by the strategy and campaign designed. His content marketing and SEO skills brought my client from nowhere to top 3 for our main keyword (competitive national keyword with around 12 000 searches a month) in 6 months only. He helped us increasing organic non-branded traffic by 3000% in 6 month! Would definitely recommend him.
I’ve been working with Dorian and the team at Search Scope for over 2 years now, and I can honestly say it’s been a game changer for my business. As a home service contractor in a very competitive industry here in WA, I needed someone who really understands Perth SEO—especially local search and how to dominate in multiple suburbs.
Since partnering with Search Scope, we’ve gone from struggling to get noticed to showing up consistently at the top of the map pack across several key suburbs. The results have been outstanding. The phone rings more, the leads are better quality, and I no longer worry about where the next job is coming from.
From time to time, business owners from Australia contact me to help me rank their site locally. The problem is that I'm a native to San Diego, California, and don't know much about Australia (and specifically Perth) other than what I learned when I lived there for about six months over a decade ago. So, instead of running the risk of failing at ranking their sites, I simply refer them to Dorian because he knows local SEO as well as, if not better than, I do. Plus, he loves the Perth area. So, you really can't go wrong by choosing Dorian to rank your site.
If you're a local business and are looking to drive more traffic to your business through the web, I highly recommend Dorian over at Web Wizards! I've worked with a number of SEO Consultants, and Dorian is one of the most knowledgeable and results driven experts I've met!
If you are looking for a definitive result in your internet marketing campaign, Dorian is someone that you can truly trust. His knowledge of Search engines and SEO skills will help you maximize traffic and ROI. At the same time, the energy he brings in the project he is working can set great results.
I've had the opportunity to work with Dorian on international projects for a client we have in common for the French and Australian markets, and I'd like to say that he possesses great responsiveness and expertise in project management and understanding Google's algorithm. The rigor and passion with which he works make him someone you can be 100% sure you're getting right when you recommend him.
Frequently Asked Questions
How much does AI SEO cost?
AI SEO pricing depends on business complexity, competition level, and existing site health. Local service businesses typically invest $2,500-$5,000/month. Ecommerce brands with large product catalogs start at $4,000-$8,000/month. We provide custom quotes after auditing your site. No surprises, no hidden costs, no lock-in contracts.
How long until I see results from AI SEO?
What's the difference between AI SEO and regular SEO?
Can I do AI SEO myself?
What makes Search Scope different from other Perth AI SEO agencies?
How do you measure AI SEO success?
Do I need AI SEO if my traditional SEO is already strong?