6 Tips for Local Landing Page Optimisation

Last Updated on 25 September 2025 by Dorian Menard

Local landing pages help businesses connect with nearby customers and improve search rankings. Here’s how to optimise them effectively:

• Make it mobile-friendly: Use responsive design, improve loading speed, and create simple navigation.
• Add local details: Include maps, address, trading hours, and nearby landmarks.
• Feature customer reviews: Display testimonials and use schema markup for search engines.
• Focus on SEO basics: Write location-specific titles, clear meta descriptions, and consistent business info.
• Use location-based CTAs: Add area names to buttons and track their performance.
• Keep it updated: Regularly review details, add local content, and monitor performance.

These steps ensure your landing page is relevant, user-friendly, and optimised for local search.

How to Create a Local Landing Page

Tip 1: Make Your Page Work Well on Mobile

With most local searches happening on mobile devices, your landing page needs to perform well on smaller screens. Plus, with Google’s mobile-first indexing, it’s the mobile version of your site that impacts rankings. Here’s how to make your mobile experience stand out.

Ensure Your Page Looks Great on Any Device

Your landing page should adjust seamlessly to different screen sizes. Use responsive design to ensure the layout works across all devices. Keep text easy to read, and make sure important elements like contact details and call-to-action buttons are front and centre.

Improve Page Loading Speed

Mobile users aren’t patient – they expect pages to load quickly. To make your site faster, focus on compressing images, cutting down on unnecessary scripts, and reducing file sizes. A faster site means a better experience for visitors and better rankings. You can read our comprehensive guide on local website speed optimisation.

Create Easy-to-Use Mobile Menus

Navigation should be simple and intuitive on mobile. Design a menu that’s clear and easy to use, helping visitors find what they need without frustration. Test it on different devices to make sure it works smoothly across the board.

Tip 2: Include Local Area Details

After improving your mobile site performance, focus on tailoring your content to connect with local audiences.

Adding location-specific content to your blog or details to your landing page can strengthen your connection with nearby customers and boost your visibility in local search results. Here’s how to do it effectively.

Use Location Terms Naturally

Weave location terms into your content in a way that feels organic. Highlight your main service area and nearby suburbs where your customers are likely located.

For instance, if your business operates in Perth, you might say, "serving customers in Subiaco, Cottesloe, and Fremantle", rather than awkwardly cramming in keywords.

Key areas to include location terms:

• Page headings and subheadings
• Opening paragraphs
• Service descriptions
• Contact information
• Image alt text (if relevant)

On top of this, consider adding visual and practical location details for clarity.

Add Maps and Key Business Information

Make it easy for customers to find you by embedding a Google Maps widget on your page. Also, ensure the following details are included:

• Full street address with postcode
• Trading hours (including public holiday schedules)
• Parking details and directions
• Nearby public transport options
• Accessibility information
• Loading zone details (if applicable)

Consistency is crucial – ensure these details match across your website, Google Business Profile, and any social media platforms.

Reference Local Landmarks and Events

Strengthen your connection to the community by mentioning local landmarks or events. This not only establishes a sense of place but also shows your involvement in the area.

Ideas for local references:

• Mention proximity to landmarks or events (e.g., "Just 2 minutes from Kings Park" or "Open during the Fringe World Festival").
• Highlight area-specific perks ("Free parking available at Westfield Carousel").
• Showcase community ties ("Proud supporters of the local Rotary Club").

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Tip 3: Highlight Customer Feedback

Customer feedback helps build trust and can influence decisions. Featuring reviews and testimonials on your landing page showcases your value and encourages visitors to take action. You can also make your reviews easier for search engines to understand by using schema markup.

Feature Reviews and Testimonials

Place genuine reviews and testimonials in a visible spot on your landing page. This not only showcases your value but also encourages potential customers to engage with your business.

Use Review Schema Markup

Add schema markup to your reviews to make them more search-engine-friendly. Make sure the markup matches the reviews displayed on your site and keep it updated regularly.

Keeping your review section updated with fresh, honest feedback is key to maintaining trust over time.

Tip 4: Set Up Basic SEO Elements

Once you’ve built trust with your customers through feedback, it’s time to focus on the essentials of SEO. These fundamentals can improve your local search rankings and help attract nearby customers.

Write Local Page Titles

Page titles play a big role in local search results. Make sure to include both your main service and location. For example:

• "Plumbing Services Perth WA"
• Use natural language to make titles clear and readable.

If your business operates in multiple locations, create a unique title for each location page. This ensures search engines can easily identify which area each page is targeting.

Create Clear Meta Descriptions

Meta descriptions might not directly affect rankings, but they can encourage users to click on your link. Here’s how to write effective ones:

• Keep them concise and include your location and service.
• Add a call-to-action to guide users.
• Highlight what makes your service stand out.
• Use conversational language to make it approachable.

For instance, a good meta description could be: "Expert plumbing services in Perth’s northern suburbs. Available 24/7 for emergencies. Fully licensed and insured. Book now!"

Match Business Information

Consistency is key when listing your business details. Ensure the following information is the same across all platforms:

• Business name
• Physical address
• Phone number

Stick to a standard format for this information and check regularly to avoid discrepancies. This not only helps search engines but also builds trust with potential customers.

Tip 5: Write Location-Based Action Buttons

Add Area Names to Buttons

Make your call-to-action (CTA) buttons more relevant by including location-specific details. This helps users instantly connect with your services. For example:

• Use your suburb or region: "Book Your Northern Beaches Consultation"
• Highlight your service area: "Get a Quote in Greater Perth"
• Add local context: "Find Your Nearest Melbourne Store"

If your business operates in multiple locations, customise CTAs for each landing page to better target local audiences. After setting them up, track how well these buttons resonate with users.

Check Button Performance

Evaluate how your buttons are performing by keeping an eye on factors like placement, colour contrast, text, and spacing. Use metrics such as:

• Click-through rates: How often users click the button.
• Time on page: How long users stay before clicking.
• Conversion rates by location: How effectively the button drives desired actions.

This data will help you determine what works and where improvements are needed.

Make Buttons Easy to Tap

Design your buttons with touchscreens in mind. They should be at least 44 x 44 pixels, have enough padding, and include concise text to avoid confusion. Ensure there’s enough spacing between buttons to prevent accidental taps.

For mobile users, place your primary CTA button in a spot that’s immediately visible without scrolling. Secondary CTAs can be distributed throughout the page, appearing after relevant content sections for better engagement.

Tip 6: Keep Your Page Updated

To make the most of the mobile, local, and SEO strategies discussed earlier, keeping your landing page updated is key. Regular updates not only help maintain your page’s relevance but also show search engines that your site is actively managed. This approach ensures your efforts continue to deliver results.

Schedule a quarterly review of your landing page. During these reviews, focus on the following:

• Business Information: Make sure your contact details, trading hours, and service area are always accurate.
• Local Content: Add updates like community events, seasonal offers, or local news to highlight your connection to the area.
• Performance Metrics: Check bounce rates and conversion rates to spot any areas for improvement.
• Customer Reviews: Actively seek new reviews and respond to them to stay engaged with your audience.

Consistency matters. Ensure your business name, address, and phone number are identical across your website, Google Business Profile, and other directories.

Finally, don’t overlook technical details. Confirm that your page is mobile-friendly and loads quickly. By refining both your content and technical elements regularly, your landing page can become a valuable resource for your local audience.

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