20 Free Best Australian Citation Sites to Use for SEO

Last Updated on 25 September 2025 by Dorian Menard

Looking to boost your local SEO in Australia? Here’s a quick guide to 20 free citation sites that can help enhance your business’s online presence.

These platforms ensure your business details (Name, Address, Phone – NAP) are consistent across the web, improving search rankings and customer trust.

Key Platforms to List Your Business:

1. Yellow Pages Australia – Trusted directory with millions of visitors monthly.
2. True Local – High domain authority and great for local search rankings.
3. Hotfrog Australia – Over 2M monthly visitors and 16M listings.
4. StartLocal – Popular for postcode-specific searches.
5. dLook – Free listings with a focus on Australian businesses.
6. Local.com.au – Suburb-level targeting for enhanced local visibility.
7. AussieWeb Local Search – Tailored for Australian small businesses.
8. Come On Aussie – Great for consistent NAP citations.
9. Flying Solo Directory – Perfect for solo entrepreneurs and micro-businesses.
10. Yelp Australia – Combines reviews with local search benefits.
11. Word of Mouth (WOMO) – Review-driven directory for building trust.
12. Google Business Profile – Essential for dominating local search.
13. Facebook Business Pages – Excellent for customer interaction and visibility.
14. LinkedIn Company Directory – Ideal for professional networking and SEO.
15. ZoomInfo Australia – Business database for expanding reach.
16. TrueLocal Industry Pages – Industry-specific listings for better targeting.
17. HealthEngine – Tailored for healthcare providers in Australia.
18. Realestate.com.au – Ideal for real estate agencies and agents.
19. Seek Business Directory – Perfect for recruitment and staffing businesses.
20. Oneflare – Connects businesses with customers across 150+ service categories.

Why These Sites Matter:

• Improved Local SEO: Consistent listings across directories can boost your rankings.
• Increased Visibility: Reach local customers actively searching for services.
• Trust and Credibility: Accurate and verified business information builds customer trust.

Quick Tip:

Keep your NAP details consistent across all platforms, encourage customer reviews, and regularly update your listings to maintain accuracy. These simple steps can significantly enhance your local SEO and online presence.

150+ Free Australian Business Directory Listings

1. Yellow Pages Australia

Yellow Pages Australia has been a trusted directory for over 140 years. With a Domain Authority (DA) of 57 and Domain Rating (DR) of 83, it’s a strong tool for improving your local SEO. Its free listing option is easy to set up and helps boost your online visibility. Plus, with millions of visitors each month, it’s an effective way to connect with potential customers.

Here’s how to get the most out of your Yellow Pages listing:

• Claim and verify your listing: Use the "Claim Your Listing" tool to see if your business is already listed. If not, you can contact a Yellow Pages representative to get verified.
• Optimise your profile: Make sure all details are complete and accurate, including your business name, address, phone number (NAP), website URL, service descriptions, and service areas. Add high-quality images and other media to enhance your profile. A well-optimised listing can directly improve your local search rankings.

Yellow Pages also offers premium options like highlighted listings and priority placement for extra visibility. Its integration with Google Maps makes it even more useful for local search. To get the most from your listing, ensure your NAP details are consistent across Yellow Pages, your website, and your Google Business Profile.

For additional SEO benefits, link your Yellow Pages listing back to your website. This helps build domain authority and speeds up search engine indexing. Keep your listing updated regularly to stay relevant.

Here’s an improved and rephrased version with a clickable link:

Update June 2025: Yellow Pages has become increasingly difficult to work with based on recent experience. They now refuse to create new directory listings unless businesses sign up for a paid plan. Their process involves verification phone calls where they assure you that your listing will go live within 48 hours, but these promises are rarely kept. When you follow up, they essentially inform you that the issue won’t be resolved unless you upgrade to a paid subscription. The free listings are almost worthless anyway, with just a name and phone number listed on them.

While this approach is somewhat understandable given the spam and abuse directory services face, along with the resources required to maintain accurate listings, many consider this practice misleading. This isn’t entirely surprising given the company’s track record, as discussed in this analysis of Yellow Pages’ business practices.

Despite these issues, it’s still worth submitting an application since Yellow Pages now owns TrueLocal. At minimum, you’ll likely get your TrueLocal listing activated during their business verification process, even if the main Yellow Pages listing doesn’t materialise without payment.

We definitely do not recommend paying for their services at this point!

Next, consider True Local directories to expand your local SEO efforts even further.

2. True Local

True Local is one of Australia’s top business directories, boasting a Domain Authority of 79 and an impressive 10.65 million backlinks. With 946,780 monthly visitors, it’s a key platform for boosting local SEO visibility.

What makes True Local stand out is its strong reputation with search engines and its impact on local search rankings. In fact, 31% of top 10 organic local search results are driven by business directories, and True Local’s high domain authority makes it a valuable tool for Australian businesses.

How to Get the Most Out of Your True Local Listing

• Claim and Optimise Your Profile
  Search for your business on True Local. If it’s already listed, claim and verify it. Then, optimise your profile by filling in complete and accurate details like your business name, address, phone number, website, operating hours, images, and service descriptions. Ensure these details match your website and Google Business Profile.
• Keep Your Listing Updated
  Regularly review your profile to:
  • Ensure all information is accurate
  • Confirm your listing is active and published
  • Respond to customer reviews
  • Update any changes to your business details

Why True Local Matters

Here’s how True Local compares to other major Australian directories:

True Local’s higher domain authority gives it a clear edge over competitors, making it a must-use platform for businesses looking to strengthen their local search presence.

In order to get listed on TrueLocal, you will need to apply through the Yellow Pages website and platform!

Next, we’ll explore how Hotfrog Australia can help take your SEO efforts even further.

3. Hotfrog Australia

Hotfrog Australia is one of the country’s largest business directories, boasting a Domain Authority of 51 and an Ahrefs Domain Rating of 71. With over 2 million monthly visitors and more than 16 million listings, it’s a powerful tool for businesses looking to expand their online presence.

Key Features and Advantages

Hotfrog provides several features that can help Australian businesses stand out:

How to Make the Most of Hotfrog

Here’s how you can create and optimise your Hotfrog listing for better local search rankings:

1. Set Up Your Account
   Head to Hotfrog.com.au, register your business, and verify your email address.
2. Enhance Your Listing
   Include the following to make your profile stand out:
   • Accurate NAP (Name, Address, Phone) details
   • Comprehensive service descriptions
   • High-quality business images
   • Website link
   • Operating hours
   • Relevant industry categories
3. Keep Your Profile Updated
   Regularly refresh your details and engage with reviews to maintain visibility and build trust.

Expert Insight

Industry professionals highlight the benefits of maintaining an optimised online presence:

"Based on businesses we have tracked over a few years, we have seen businesses in various industries increase their lead volume from their Google Business Profile by 16%, to 149%, compared to three years ago." – Joy Hawkins, Owner, Sterling Sky

Hotfrog’s presence in over 40 countries, combined with its deep connection to the Australian market, makes it a great choice for businesses aiming to reach both local and global audiences. Its straightforward interface and strong SEO performance make it a must-have for businesses wanting to enhance their online visibility.

4. StartLocal

StartLocal is a popular Australian directory featuring 1.2 million listings, a Moz authority score of 47/100, and over 2 million monthly visitors.

Key Features and Advantages

Business Profile Details

Make your business stand out by including:

• A concise business description and your specialities
• Operating hours and contact information
• High-quality images showcasing your business
• Customer reviews and testimonials
• A catalogue of your products and services
• Any brand affiliations or partnerships
• Interactive maps to guide customers to your location

Search Options

StartLocal makes it easy for users to find businesses with:

• Filters based on categories
• Postcode and regional search refinement
• Tag-based search functionality
• Adjustable search radius
• Matching tags for products and services

These tools ensure customers can locate your business quickly and efficiently.

Expert Insight

Nearly 50% of managed businesses verify their StartLocal listing, showcasing its value for improving local search visibility.

Tips for Getting Started

• Sign up for free on StartLocal.
• Verify your email to activate your listing.
• Keep your NAP (Name, Address, Phone) consistent across all platforms.

StartLocal’s focus on user feedback and continuous updates makes it a valuable tool for Australian businesses looking to improve their local SEO. With free listings, dofollow links, and advanced search features, it’s a smart choice for businesses of all sizes.

Next, consider exploring other citation platforms to build an even stronger local SEO presence.

5. dLook

dLook is an Australian business directory featuring over 1.7 million listings. With a Moz Domain Authority of 40/100, it provides a free option for businesses to enhance their local SEO efforts. Let’s break down its features and benefits.

Platform Statistics and Features

What Your dLook Profile Includes

A dLook listing allows you to showcase essential details about your business, such as:

• Business name and contact info
• Service categories and descriptions
• Quality photos and videos
• Customer reviews and ratings
• Opening hours
• Service area details
• Price lists and promotions
• Industry and location-based categorisation

How It Helps Your SEO

dLook’s categorisation system ensures your business appears in relevant local search results, making it easier for potential customers to find you.

How to Get Verified

Follow these steps to create and verify your dLook listing:

1. Go to the ‘List your Business’ section.
2. Sign up for an account.
3. Fill out your business details, including images or videos.
4. Complete the verification process.

Verification unlocks the full potential of dLook’s features, helping you stand out in local searches.

Why Businesses Use dLook

With 40% of listed businesses verified, dLook has proven its value in boosting visibility for Australian companies. Its simple interface makes it easy for businesses to manage their presence while helping customers find the services they need.

6. Local.com.au

Local.com.au has been a go-to online business directory in Australia since 1999. It helps users find businesses across the country by searching through categories, business names, or suburbs. The platform offers a free basic listing for businesses looking to enhance their visibility. Here’s a closer look at what it offers:

Platform Overview

Key Business Categories

Local.com.au connects users with a variety of businesses, including:

• Accounting and Legal
• Building and Air Conditioning
• Automotive Services
• Computer Support
• Cleaning Services
• Landscaping

Business Listing Features

Local.com.au offers several tools to help businesses stand out:

• Comprehensive profiles that include contact details
• Suburb-level geographic targeting
• Categorisation tailored to specific industries

These features help businesses improve their visibility in local search results.

SEO Benefits

Local.com.au offers several SEO perks:

1. Focuses on suburb-based searches to improve local relevance.
2. Leverages detailed categorisation to optimise keyword targeting.
3. Gains credibility from its long-standing presence since 1999.

How to List Your Business

Adding a business to Local.com.au is simple. Businesses provide their name, primary category, and location details to complete the verification process. This ensures the directory maintains high-quality, locally relevant listings.

7. AussieWeb Local Search

AussieWeb Local Search is an online directory designed specifically for Australian businesses. With a domain authority of 45 and attracting 102.2K visitors monthly, it’s a strong tool for improving local SEO and boosting visibility.

Platform Features

What You Need for a Listing

To get listed, you’ll need to provide:

• Business name (exactly as registered)
• Physical address with postcode
• Contact phone number
• Website URL

How It Helps with SEO

AussieWeb’s categorisation system helps businesses stand out in Google’s local search results. By focusing on Australian businesses, it provides a targeted way to boost your online presence.

Tips for Managing Your Listing

• Check for Existing Listings: Avoid creating duplicates by searching the directory first.
• Keep Information Accurate: Make sure your NAP (Name, Address, Phone) details and website match your Google Business Profile.
• Update Regularly: Periodically review your listing to ensure all details are current.

Consistent and accurate information across directories like AussieWeb can make a big difference in your online visibility.

Tailored Categories for Australian Businesses

AussieWeb’s categorisation makes it simple for customers to find the services they need. Whether your business serves other businesses (B2B) or individual consumers (B2C), the directory is built to connect you with the right audience.

Interestingly, 31% of the top 10 organic results for the average local search are business directories. This highlights the value of being listed on platforms like AussieWeb.

Next, let’s explore how other directories can complement your local SEO efforts.

8. Come On Aussie

Come On Aussie is a well-known Australian directory designed to enhance local SEO performance. It comes with a domain rating of 33, making it a valuable tool for businesses targeting Australian audiences.

Platform Overview

SEO Benefits

The directory’s structure provides quality backlinks, which can help improve your local search rankings. This ensures your business gets noticed by the right audience in your area.

Listing Requirements

To get listed, you’ll need to provide the below and pay their 5% fee:

• Business name (including ABN)
• Contact details (phone and email)
• Full address (with postcode)
• Website URL
• Social media links

Optimisation Tips

Keep your NAP (Name, Address, Phone number) details consistent across all platforms. This consistency plays a crucial role in boosting your SEO efforts.

Industry Benefits

Service-based and retail businesses stand to gain the most from Come On Aussie. Its directory setup makes it easier for potential customers to locate specific services.

Business Impact

An accurate and detailed listing on Come On Aussie can improve your local search presence. Once listed here, consider exploring other directories to further strengthen your local SEO strategy.

9. Flying Solo Directory

Flying Solo Directory is a platform designed for Australian solo entrepreneurs, freelancers, and micro-businesses. With a domain rating of 62 and 1.5 million backlinks, it provides great SEO potential for small-scale business owners.

Platform Overview

Directory Categories

The directory includes a wide range of business categories, such as:

• Advertising & Marketing
• Web Services
• Consulting & Coaching
• Business Technology
• Professional Services

Membership Options

Flying Solo offers two membership tiers:

• Economy Class: Free membership that includes access to the community forum, newsletters, and educational articles.
• Business Class: Paid membership at $149.95 + GST annually, which includes an upgraded directory listing, a detailed business profile, access to digital courses, exclusive events, and networking opportunities.

These options not only provide access to valuable resources but also contribute to SEO efforts through quality backlinks and industry-specific exposure.

SEO Benefits

Listing your business on Flying Solo can boost your local SEO by:

• Securing quality backlinks from a reputable Australian domain
• Increasing visibility in your business category
• Improving your local search presence
• Connecting with the solo business community

Why It Matters

Flying Solo is particularly useful for solo entrepreneurs and micro-businesses aiming to build their digital footprint in the Australian market. It’s a great tool for gaining exposure and improving search rankings.

10. Yelp Australia

Yelp Australia combines business listings with customer reviews, making it a strong tool for boosting local SEO. With over 76 million visitors globally each month, it offers a great opportunity to increase visibility and connect with potential customers.

Platform Features

These features make it easier for businesses to stand out and attract local customers.

Free Business Features

Yelp offers several tools at no cost, including:

• Customising your business profile
• Managing customer reviews
• Uploading photos
• Setting up check-in offers
• Updating business information
• Using tools to engage with customers

Premium Options

For those looking to expand their reach, Yelp’s paid features include:

• Business Logos: $1/day
• Business Highlights: $2/day
• Portfolios: $2/day
• Yelp Connect: $6/day
• Upgrade Package: $6/day
• Yelp Ads: $11/day

These options can help you gain even more visibility and boost your SEO efforts.

SEO Impact

Online reviews play a major role in consumer decisions, with 92% of people trusting word-of-mouth recommendations and 70% relying on online reviews. This makes Yelp a key platform for establishing credibility and improving your search rankings.

Optimisation Tips

To get the most out of Yelp, follow these steps:

• Provide detailed and accurate business information
• Regularly update your details
• Upload high-quality photos
• Respond to all customer feedback

"Yelp has been invaluable to us, not only for lead referral but also for validation and credibility." – Ken-Mar Rescue, CA

Choosing the right business category is also essential to ensure your profile reaches the right audience.

Business Categories

Yelp Australia supports over 20 business categories, such as:

• Hospitality and dining
• Professional services
• Retail shops
• Healthcare providers
• Trade services
• Entertainment venues

This categorisation helps businesses present their services clearly while connecting with the right customers.

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11. Word of Mouth (WOMO)

Word of Mouth Online (WOMO) is a leading review-based directory in Australia, helping businesses improve local SEO and build trust. With over 270,000 reviews, 174,000 active reviewers, and more than 500,000 unique visitors each month, it has become a go-to platform for Australian businesses.

Platform Statistics

Key Features

WOMO acts as a mix between a business directory and a user forum, offering tools like:

• Free business listings
• Review management features
• Customisable profiles
• Tools to respond to customer feedback
• Optional premium upgrades

SEO Advantages and Tips

With a domain authority of 57, WOMO can enhance local search rankings, boost credibility through verified reviews, and increase online visibility. To make the most of it:

• Provide detailed and accurate business information
• Respond to all reviews, whether positive or negative
• Actively request feedback from customers
• Address negative feedback constructively to maintain trust

Managing Reviews

With only 7% of reviews being negative, WOMO is a valuable tool for reputation management. Its review system ensures transparency with verified feedback, public responses, and clear ratings, helping businesses build trust with their audience.

WOMO’s acquisition by Oneflare further strengthens its role as a must-have tool for improving local SEO.

12. Google Business Profile

Google Business Profile (GBP) is a free tool that helps businesses improve their local visibility. In 2023, a surprising 55% of Australian local businesses still hadn’t claimed their GBP listing. This leaves plenty of room for businesses to stand out in local search results.

Platform Statistics

Key Features for Australian Businesses

Here are the GBP features that can help Australian businesses succeed in local SEO:

Business Information

Make sure your business’s NAP (name, address, phone number) is accurate and consistent. Use a local Australian phone number rather than a toll-free one. Also, update your operating hours, including adjustments for state-specific public holidays.

Service Areas

Define the postcodes or suburbs your business serves. This helps Google match your business with relevant local searches, particularly in metro areas like Sydney, Melbourne, and Brisbane.

Visual Content

Upload high-quality photos of your storefront, interiors, products, and team. Businesses with photos get 40% more information requests.

Customer Reviews

Customer reviews are crucial for clicks in local search results. Respond professionally to all reviews – positive feedback can increase customer spending by 31%.

Tips to Optimise Your GBP

• Category Selection: Choose the most relevant primary and secondary categories. For instance, a café could use "Café" as the primary category and "Coffee Shop" as the secondary.
• Regular Updates: Keep your profile fresh by posting updates about special offers, events, new services, or holiday hours.
• Service Details: Clearly list your services with current pricing in AUD. For example, "Emergency Call-out: $150", "Standard Service: $99".

"A well-executed local SEO strategy not only improves visibility but also attracts targeted traffic that is more likely to convert into customers." – ProfileTree’s Digital Marketing Team

Tracking Performance

Use GBP’s built-in tools to track your performance. Monitor search queries, customer actions (calls, website visits, direction requests), photo views, and engagement levels. Since 90% of Australian purchasing decisions start online, keeping your GBP optimised is a must for local business success.

13. Facebook Business Pages

Facebook Business Pages are a powerful tool for improving local SEO in Australia. With over 2.9 billion monthly active users worldwide, Facebook offers a massive platform to increase your business’s local visibility.

Platform Statistics

A well-optimised Facebook Page not only enhances your online presence but also complements your local SEO efforts. Here’s how you can set up and optimise your page for maximum impact.

Essential Setup

Start by including your trading name, physical address, and contact number in Australian format. Use location-specific keywords in your page description, custom URL (e.g., facebook.com/YourBusinessSydney), posts, and service area details to improve searchability. For visuals, upload a profile picture (usually your logo) and a cover photo that highlights your storefront or team.

Advanced Features

Meta Business Suite allows you to manage your Facebook and Instagram profiles simultaneously, ensuring your business information stays consistent. Take advantage of these tools to boost engagement:

• Enable Messenger for quick replies to customer inquiries.
• Add action buttons like "Book Now" or "Get Quote" for easy interaction.
• Activate reviews to build trust and credibility.

"Pages are where artists, public figures, businesses, brands, organisations and non-profits can connect with their fans or customers." – Facebook

Best Practices

Business decision-makers spend 74% more time on Facebook daily compared to the average user. To make the most of your page:

• Post regular updates with content relevant to your local audience.
• Respond quickly to comments and messages to keep engagement high.
• Highlight local events and community activities.
• Collaborate with other Australian business pages for cross-promotion.

14. LinkedIn Company Directory

LinkedIn’s Company Directory is an excellent resource for Australian businesses aiming to improve their local SEO. With a domain rating of 96 and 760.88 million monthly visitors, an optimised LinkedIn profile can significantly increase your business’s online presence.

Profile Optimisation Statistics

Key Profile Details

To make the most of LinkedIn’s reach, ensure your profile aligns with local business standards. Consistency is crucial when it comes to your NAP (Name, Address, Phone) details. Include:

• Registered trading name (as listed with ASIC)
• Physical address with correct Australian state/territory abbreviations
• Phone number in the standard Australian format (+61)
• Australian Business Number (ABN)
• Website URL targeting Australian audiences

SEO-Friendly Optimisation Tips

1. Keyword Placement
   Use relevant Australian industry keywords in your tagline. As Google only shows the first 156 characters in search results, make those characters count. For instance: "Sydney Digital Marketing & SEO Agency helping Australian businesses grow."
2. Regular Content Updates
   Post updates focused on Australian markets. Share industry news, local events, and insights to engage your audience and increase visibility.
3. Networking Locally
   Build connections within Australia to reinforce your local presence. Cassandra Dell, Senior Manager of Organic Growth at LinkedIn, advises:
   

   "Google will display up to 156 characters of your page text in its search results, so we recommend including relevant keywords at the very beginning of your organization’s introductory tagline, helping the search engine and its users quickly understand what you’re about."

Tracking Your Progress

Use LinkedIn’s analytics to monitor how your profile performs. Pay attention to trends in views, engagement, and follower growth, especially in your target regions. These insights can help you adjust your strategy to better connect with your Australian audience and enhance engagement.

15. ZoomInfo Australia

ZoomInfo is a business information platform designed to help Australian businesses strengthen their digital presence. With a database exceeding 321 million contacts, it provides tools to improve local SEO. To maximise its benefits, ensure your business details are consistent across all online profiles.

Free Profile Features

The platform’s free tier, ZoomInfo Lite, includes these features:

These features offer a solid starting point for creating an optimised ZoomInfo listing.

Business Information Display

Add your business name, accurate contact information (e.g., Australian phone numbers with +61), and a complete Australian address. This ensures your profile is clear and professional.

SEO Impact

Nearly all search engine users – 97% – turn to online searches to find local businesses. As Josh Stern, Senior Sales Operations Manager, highlights:

"Bringing on ZoomInfo has been the best decision we’ve made. The depth and breadth of ZoomInfo’s database has enabled us to prospect better accounts and bring in larger deals. In fact, since bringing on ZoomInfo the average company size we’re closing has grown by 2.5x."

ZoomInfo’s extensive database and reliable data collection methods make it a valuable resource for businesses looking to grow.

Data Accuracy

ZoomInfo ensures data accuracy by using:

• Web scanning of Australian business websites
• Public records integration
• Business annual report reviews
• User-contributed updates
• Automated verification systems

Profile Optimisation Tips

• Regularly update your profile information.
• Keep your NAP (Name, Address, Phone) details consistent across all platforms.

While paid plans start at $14,995 per year, the free Lite plan provides enough tools to establish a reliable business citation. Pairing a well-maintained ZoomInfo profile with other citation platforms can help expand your online visibility in Australia.

16. Truelocal Industry Pages

Truelocal Industry Pages draws in 3.1 million Australian visitors every month and has been a trusted name in local directories since 2006.

Industry Coverage and Reach

With 1.1 million searches each month, Truelocal categorises businesses by sector, making it easier for users to find what they need. Here’s a quick breakdown of the industries it covers:

Free Listing Perks

Truelocal offers several features to help businesses stand out:

These tools can help improve your local SEO and make your business more visible to potential customers.

Tips for Optimising Your Listing

• Keep your NAPW (Name, Address, Phone, Website) details consistent across all platforms.
• Complete your profile fully, including business info, hours, and services.
• Encourage happy customers to leave reviews, as these can significantly impact your visibility.

Why Truelocal Matters

About 80% of managed businesses on Truelocal take the time to verify their listings, showing how crucial it is for local SEO. With a Domain Authority of 79, Truelocal is a strong citation source that can enhance your local search rankings.

How to Get Started

Setting up your business on Truelocal is quick, taking just 15–20 minutes. Here’s how to do it:

1. Create an account on the Truelocal website.
2. Enter your business details.
3. Choose the most fitting industry category.
4. Complete the verification process for your profile.

17. HealthEngine

HealthEngine is Australia’s largest healthcare provider directory, connecting millions of patients with over 9,000 healthcare providers across the country. It serves as a powerful citation platform, helping medical practices improve their online presence and attract more patients.

Who Can List on HealthEngine?

HealthEngine supports a wide range of healthcare providers, including:

How It Boosts SEO

Listing on HealthEngine can improve your practice’s local search performance:

Real-World Success Stories

HealthEngine delivers measurable results for healthcare practices. Dr. Vincent Goh from Allied Dental Centre shares:

“With Healthengine, the return was instant. And one year on, we’re seeing 30 to 35 percent of our bookings coming through Healthengine each month, with an ROI of 10x.”

Tips to Get the Most Out of HealthEngine

To make your HealthEngine listing as effective as possible:

• Keep Details Consistent: Ensure your NAP information matches across all platforms.
• Encourage Reviews: Ask patients for feedback to build trust and credibility.
• Track Your Results: Regularly monitor booking data and engagement metrics.
• Engage with Reviews: Respond to both positive and negative feedback to show you value patient input.

By the Numbers

HealthEngine’s reach and impact are impressive:

• Over 74 million patient bookings processed.
• Thousands of verified healthcare providers listed.
• Broad coverage across both metropolitan and regional Australia.

Karen Stringfellow from Smile Bright Dental highlights their success:

“55 patient bookings a month. 144% ROI. And 10% practice growth in just two years.”

18. Realestate.com.au

Realestate.com.au is one of Australia’s leading property portals, offering agencies and agents a platform to list properties, promote their brand, and attract potential clients.

Being featured here not only increases your online visibility but also connects you with people actively seeking real estate services. Keeping your profile current and well-optimised on this site can also give a boost to your local SEO efforts.

This platform caters to both real estate agencies, which can create detailed profiles, and individual agents, who can set up personalised professional profiles to showcase their expertise.

Listing on Realestate.com.au can improve your local search rankings and strengthen your online presence. Its strong domain authority helps you build credibility, attract quality leads, and tap into advertising options specifically designed for the property market.

To make the most of your listing, follow these tips:

• Fill out all profile fields with precise and detailed information.
• Ensure your business details are consistent across all online platforms.
• Update property listings regularly to reflect availability.
• Use high-quality images to highlight your properties and team effectively.

19. Seek Business Directory

Seek Business Directory is a top platform in Australia for employment-related business listings, especially valuable for companies in recruitment and staffing. With access to over 14 million candidate profiles, it helps businesses improve online visibility and local search rankings.

Here’s what makes Seek a standout tool for recruitment and staffing businesses:

Key Features:

• A detailed company profile that highlights workplace culture and employee benefits
• Advanced search tools to enhance discoverability
• Integration with insights and analytics for better decision-making
• Wide reach across Australia, New Zealand, and select global markets

These tools not only engage job seekers but also boost your local SEO in Australia.

How to Optimise Your Listing for SEO:

• Complete Business Information
  Ensure your NAP (Name, Address, Phone) details are accurate and consistent. Include your ABN and upload high-quality images to reflect your branding.
• Detailed Company Description
  Use unique, keyword-rich content to describe your services. Highlight your expertise, industry focus, and workplace culture, including employee benefits.
• Regular Updates
  Keep job postings up to date, share recent company achievements, and refresh content regularly to stay relevant in search engine results.

While job postings on Seek are paid (starting at $1,150 for 2–3 ads over 12 months as of April 2024), maintaining an active profile helps expand your online presence. Seek’s strong domain authority and reach make it a powerful tool for recruitment businesses.

For maximum impact, combine your Seek listing with other recruitment platforms to create a strong citation network. This strategy can further boost your local SEO and visibility across Australia.

20. Oneflare

Oneflare is a standout Australian platform connecting customers with businesses across 150 service categories. With a Moz domain authority of 46 and over 500,000 monthly unique visitors, it’s a powerful tool for improving your local SEO. Here’s how you can make the most of it.

Key Platform Features

• Free business listing setup: No cost to get started.
• Access to job postings: Over 12,000 new job opportunities weekly.
• WOMO integration: Taps into over 420,000 user reviews.
• Quoting credit system: 1 credit equals $1.00, making it easy to manage quotes.

Tips for Optimising Your Business Profile

To stand out, ensure your profile is complete and professional:

• Add accurate NAP (name, address, phone number) details.
• Upload high-quality images, including your logo.
• Use service tags that match your industry.
• Specify accepted payment methods, operating hours, and service areas.
• Link your website and social media profiles.

Premium Features

While the basic listing is free, Oneflare offers subscription plans (Oneflare+, Silver, Gold, and Platinum) with additional perks. These plans are available for 3, 6, or 12 months, with longer terms offering better value.

Why It Matters for Citations

Oneflare plays a key role in Australia’s business directory scene, with 46% of relevant businesses maintaining verified listings. Its acquisition of Word of Mouth Online (WOMO) in 2015 has further cemented its reputation as a reliable platform.

Keep your business information consistent across platforms to maximise Oneflare’s domain authority for local search rankings. Promptly respond to job postings with detailed quotes to improve visibility and attract more customers. Active engagement helps you expand your reach and improve your local SEO.

How to Use Citation Sites Effectively

Managing business listings on Australian citation sites requires a structured approach to improve SEO. Inconsistent NAP (Name, Address, Phone number) details can hurt local search rankings. This section explains how to use citation sites effectively to avoid such issues and improve your online presence.

Keeping NAP Details Consistent

Ensure your NAP details are consistent across all platforms. Use a spreadsheet to track:

• Business listing URLs
• Login credentials
• Last update dates
• Platform-specific notes
• Verification status

Make sure to claim and verify every listing to maintain control over your business information.

Build a Strong Profile

An optimised profile can set you apart. Include:

• Clear, keyword-focused service descriptions
• Operating hours and service areas
• Payment methods
• Professional certifications
• High-quality photos of your premises and team
• Locally relevant images of products
• Alt text for visuals
• Updates with seasonal or timely content

Once your profile is polished, shift focus to managing reviews effectively.

Managing Reviews

With 90% of consumers reading online reviews, managing them is crucial.

"Online reviews and testimonials are powerful business tools that allow customers to share their experiences openly. Businesses should manage online ratings and reviews carefully to safeguard their reputation, prevent misleading customers, and comply with Australian laws." – Legal123.com.au

Here’s how you can handle reviews:

• Monitor reviews regularly on all platforms
• Respond professionally, especially to negative feedback, and take sensitive conversations offline
• Encourage satisfied customers to leave reviews

Regular Citation Audits

Perform regular audits to keep your listings accurate and effective. Here’s how:

• Search for all variations of your business name, address, phone number, and PO box
• Identify and fix any inconsistencies
• Remove duplicate listings and claim unverified profiles

Verification Methods

Most Australian citation sites verify businesses through:

• Email confirmation
• Phone verification
• Physical mail with a PIN
• Submitting documents

Conclusion

Accurate Australian citation sites play a key role in improving local SEO and boosting visibility, especially if you are trying to rank higher in Perth search results. When used wisely, they help businesses connect with local customers more effectively.

To make the most of them, focus on these three priorities:

Quality Over Quantity
Prioritise well-known Australian directories like Yellow Pages and True Local. These platforms allow businesses to reach specific audiences with precise and reliable listings.

Consistency is Key
Ensure your NAP (Name, Address, Phone number) details are consistent across all listings. As ProfileTree’s Digital Marketing Team explains:

"A well-executed local SEO strategy not only improves visibility but also attracts targeted traffic that is more likely to convert into customers".

Long-term Management
Perform regular audits and update listings as needed. Respond to customer feedback and stay engaged to maintain a strong online reputation.

Related Blog Posts

• Common SEO Problems and Solutions for Australian Businesses
• What Are Local Citations in SEO?
• 10 Local Citation Mistakes To Avoid
• Local SEO Content Examples for Australian Businesses