How To Restart After a Permanent Google Merchant Center Suspension Without Violating Policies

Last Updated on 26 November 2025 by Dorian Menard

Overcoming a permanent Google Merchant Center ban requires creating a genuinely new legal entity, not just opening a new account. To avoid immediate “circumventing systems” flags, every single digital asset—from banking details to hosting—must be distinct from the suspended business.

Because Google cross-references hundreds of data points, reusing even one old element guarantees failure, making total separation the only path to recovery.

Dealing with a permanently suspended Google Merchant Center often feels like a death sentence for your online revenue. Most store owners panic and try to trick the system, but that only guarantees you stay banned forever. We are going to walk through the only legitimate way to rebuild a clean, compliant business entity that Google actually trusts.

1. When ‘Permanent’ Really Means Permanent
2. Starting Over: The Legitimate (and Only) Path
3. Your Pre-Launch Compliance Checklist

When ‘Permanent’ Really Means Permanent

The Hard Truth About Circumventing Systems

A permanently suspended Google Merchant Center account is final once your last appeal fails. Google’s “circumventing systems” policy is specifically designed to detect any attempt to return. The system effectively blocks re-entry.

Any attempt to deceive the system is doomed to fail and triggers a faster suspension. You cannot outsmart their data.

What You Absolutely Cannot Reuse

Google connects accounts through hundreds of hidden data points that define your digital footprint. A single link to the old entity will trigger an immediate alert.

This strict rule applies equally to other platforms, such as a Google Ads account suspension. You risk losing everything again.

• Business identity (name, legal registration, address)
• Website domain, hosting, and all product assets/images
• Billing details, bank accounts, and payment processors
• Personal Google accounts, IP addresses, and physical devices

Starting Over: The Legitimate (and Only) Path

If you can’t reuse anything, what’s the path? It’s not about being clever; it’s about being entirely new.

Building a Genuinely New Business Entity

You must incorporate a legally distinct entity, like a fresh PTY LTD. This demands a separate existence from day one.

This company needs its own brand and mission, not just a shell for the old business.

Creating a Clean Digital Footprint

Digital separation must be absolute. Any data crossover triggers circumvention algorithms instantly. See the comparison below.

Your Pre-Launch Compliance Checklist

Essential Trust Signals For Your New Site

You need a contact page with a physical address, not just a form. Your refund policy must detail specific timeframes and conditions clearly. Finally, display your business registration details prominently so users know who they are paying.

These elements satisfy Google’s bots, but they also build credibility with humans. This transparency is what converts visitors into buyers effectively.

The Correct Order Of Operations

Executing steps in the wrong order triggers immediate association with your banned account. You must follow this exact sequence to remain undetected.

1. Establish the new legal entity first.
2. Build the new website with all compliance pages.
3. Create a new Google account from a clean device/network.
4. Only then, apply for your new GMC account.

If this strict protocol feels overwhelming, seek expert guidance before acting. One slip-up here burns the new identity permanently.

Beating a permanent suspension isn’t about finding a loophole. It requires a complete, legitimate restart. You must separate your new entity entirely and follow every compliance step without exception. It’s a heavy lift, but it’s the only way back. If you need certainty in this process, reach out for professional support.

FAQ

Is a ‘permanent’ Google Merchant Center suspension actually final?

Yes, in almost every case, ‘permanent’ means exactly that. Once you have exhausted your appeals and received the final rejection notification, the decision is binding for that specific account and business entity. Google’s support team will generally stop responding to tickets regarding that specific Merchant Center ID.

Trying to force another review for the same account is futile. The only path forward is not to recover the old account, but to build a completely new, legitimate commercial entity that operates independently of the suspended business.

What triggers a ‘Circumventing Systems’ violation when starting over?

This violation is triggered when Google’s algorithm detects a link between a new account and a previously suspended one. It is designed to stop bad actors from simply creating new emails to evade a ban. If you reuse any data points—such as your old payment method, IP address, physical address, or even the same product image filenames—you will trigger this policy immediately.

Google views these connections as an attempt to trick their review process. To avoid this, your new operation must be genuinely distinct, with a clean digital footprint that shares no DNA with the suspended entity.

Can I reuse my old domain or product images for a new account?

Absolutely not. Reusing your domain name, product descriptions, or image assets is the fastest way to get your new account banned. Google crawls and indexes this data; if they see the same images or text appearing on a new account shortly after a suspension, they will connect the dots.

You must start from scratch. This means a brand new domain, fresh hosting, rewritten product copy, and new photography. It might feel like a lot of work, but it is the only way to sever the link to the past suspension.

Do I need to register a new legal company to restart Google Shopping?

Yes, this is the most critical step. You cannot simply change your ‘Trading Name’ while keeping the same underlying business registration number or tax ID. Google verifies business identities against government databases.

To restart legitimately, you need to incorporate a new legal entity (such as a new Ltd company). This proves to Google that this is a fresh commercial venture with its own legal standing, distinct from the business that violated their policies.