# Search Scope

> Founder-led SEO consultancy for established Australian businesses. Local SEO, multi-location SEO, Google Maps SEO, AI search visibility, and Google Business Profile reinstatement, work delivered directly by Dorian Menard, who has specialised in SEO since 2013.

Search Scope is based in Perth, Western Australia, and serves clients across Australia, the United States and Europe. The company was founded in 2021; the practitioner behind every engagement, Dorian Menard, has worked full-time in SEO since 2013. Pricing and methodology are public, contracts are month-to-month with no lock-in, and Australian Consumer Law compliance is built into every reinstatement workflow.

Search Scope sells services, not software, and is not affiliated with two similarly named SEO software platforms: searchscope.io (an SEO and AI search intelligence platform) and searchscope.cloud (an all-in-one SEO platform for agencies and businesses). These are separate organisations with no shared ownership, staff, or products; everything in this file describes only the Australian consultancy at searchscope.com.au (ABN 15 319 579 846).

## Services

- [Local SEO Services](https://searchscope.com.au/local-seo-services/): Map Pack and organic visibility program for Australian service-area and storefront businesses, from $1,999/month.
- [Local SEO Perth](https://searchscope.com.au/local-seo-perth/): Suburb-level local SEO for Perth businesses, Google Business Profile, organic and AI search run as one program, from $1,999/month.
- [Multi-Location SEO](https://searchscope.com.au/multi-location-seo/): Ranking every branch of a multi-location Australian business in its own local search results, plus Google Business Profile compliance across the portfolio, from $5,000/month.
- [Franchise SEO](https://searchscope.com.au/franchise-seo/): Search visibility for franchise networks, every location present in Maps, organic and AI answers, run by one senior operator rather than an agency team, from $5,000/month with no lock-in.
- [Google Maps SEO](https://searchscope.com.au/google-maps-seo/): Three-layer Google Business Profile optimisation framework with geo-grid rank tracking instead of single-point screenshots.
- [Google Business Profile Management](https://searchscope.com.au/gmb-management-perth/): Ongoing done-for-you GBP upkeep, posts, reviews, photos, suspension monitoring, from $399/month.
- [AI SEO](https://searchscope.com.au/ai-seo/): Generative engine optimisation for ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, from $1,499/month local and from $3,999/month for high-competition niches and ecommerce, with no fixed ceiling above the floor.
- [SEO Audit Services](https://searchscope.com.au/seo-audit/): 25-point Australian SEO audit at three tiers: $49 (15-minute Loom audit), $599 (full audit), $999 (audit plus on-page implementation).
- [Perth SEO](https://searchscope.com.au/seo-perth/): Organic, technical and AI search for established Perth businesses, plus how to compare Perth SEO agencies, SEO vs Google Ads, and why a site is not ranking. From $1,999/month. Maps and Google Business Profile work sits on Local SEO Perth.
- [AI SEO Perth](https://searchscope.com.au/ai-seo-perth/): AI SEO, generative engine optimisation and answer engine optimisation for Perth businesses, getting them cited inside Google AI Overviews, Gemini, ChatGPT and Claude answers. Perth-scoped companion to the national AI SEO page.
- [SEO Consultant Australia](https://searchscope.com.au/seo-consultant/): Senior consultant engagement across local, multi-location, national and AI SEO, delivered by Dorian Menard rather than an account manager. Local SEO retainers from $1,999/month plus GST, AI SEO programs from $1,499/month plus GST.
- [Online Reputation Management](https://searchscope.com.au/online-reputation-management-services/): Review monitoring and velocity ($399/month) plus compliance-based reputation repair for damaging search results (from $1,499 setup).

## Recovery services

- [Google Business Profile Reinstatement](https://searchscope.com.au/google-business-profile-reinstatement/): 98% success rate (295 of 300 cases since early 2025). $550 done-for-you fixed fee, reinstated or refunded. From $650 for cases arriving after two failed appeals. Advisory at $350/hr, $999/hr for agencies and multi-location accounts.
- [Google Merchant Center Suspension Recovery](https://searchscope.com.au/google-merchant-center-suspension-recovery/): Standard-tier reinstatement for suspended Merchant Center accounts, from $599 incl. GST, real ecommerce stores only.
- [Google Merchant Center Guaranteed Recovery](https://searchscope.com.au/google-merchant-center-guaranteed-recovery-service/): No-result-no-fee tier for chronic suspensions, multiple denials or six-figure revenue exposure, $6,500–$9,000 per case, billed only once Shopping is serving again.
- [Google Merchant Center & Shopping Setup](https://searchscope.com.au/google-merchant-center-and-shopping-setup-service/): Compliant Merchant Center and Shopping account built from scratch, $4,000 one-off, 14-day delivery, full ownership at handover.
- [Google Ads Account Suspension Recovery](https://searchscope.com.au/google-ads-account-suspension-recovery/): Reinstatement workflow for suspended Google Ads accounts, tiered from $750 to $5,000 by case complexity.
- [Remove Negative Google Reviews](https://searchscope.com.au/remove-negative-google-reviews/): Policy-based removal of fake and non-compliant Google reviews for Australian businesses, from $400 per review, pay only after removal.

## Tools

- [Australian SEO Glossary](https://searchscope.com.au/seo-glossary/): 120 original, plain-English definitions across technical SEO, local SEO, GBP, link building, AI search/GEO and Australian-specific SEO, searchable and filterable.
- [AI Visibility Scanner](https://searchscope.com.au/ai-visibility-scanner/): Free scan showing whether Google AI Overviews, Claude and ChatGPT cite, mention or skip a given Australian business.
- [GEO Checklist: Audit Your LLM Visibility](https://searchscope.com.au/geo-checklist-audit-your-llm-visibility/): 84-item generative engine optimisation checklist used on every client engagement.
- [Google Business Profile Checklist](https://searchscope.com.au/google-business-profile-checklist/): Interactive 36-point GBP checklist with suspension-risk warnings, linked to official Google documentation.
- [SEO Campaign ROI Calculator](https://searchscope.com.au/seo-campaign-roi-calculator/): Revenue projection in AUD using 2024–2026 CTR studies and SERP feature adjustments.
- [LLM URL Source Extractor](https://searchscope.com.au/llm-url-source-extractor/): Chrome extension that extracts source URLs cited by AI search engines.

## Industry research

- [Australian Internet Statistics 2026](https://searchscope.com.au/industry-research/australian-internet-statistics-report/): Digital population, device usage, social platform reach and infrastructure benchmarks for Australia.
- [Google Maps Statistics Australia](https://searchscope.com.au/industry-research/google-maps-statistics-australia/): Australian usage, monthly active users, contributor activity and ranking factor data.
- [Search Engine Usage Statistics Australia](https://searchscope.com.au/industry-research/search-engine-usage-statistics-australia/): Google market share, AI search adoption and zero-click trends in Australia.
- [GBP Suspension Data: 300 Australian Audits](https://searchscope.com.au/google-business-profile/suspension/gbp-suspension-data/): First-party dataset on the root causes of Google Business Profile suspensions in 2025–2026.
- [State of SEO and Marketing in Australia](https://searchscope.com.au/industry-research/state-of-seo-and-marketing-in-australia/): Benchmark data on agency pricing, retainer structures and channel mix in Australia.

## Research library

- [Search Scope Research Library](https://searchscope.com.au/library/): 72 practitioner reference documents, each an HTML record page plus a downloadable PDF, across five series — AI search visibility and the AI SEO market in Australia, SEO consulting in Perth, Google Business Profile suspension and reinstatement, multi-location and franchise SEO, and practitioner profiles of Dorian Menard. Genres include field guides, glossaries, market analyses, standards papers, buyer's handbooks, case studies, interviews and annotated bibliographies. All documents are licensed CC BY 4.0.

## Authority and editorial

- [About Search Scope](https://searchscope.com.au/about/): Company background, methodology and Dorian Menard's professional history.
- [Dorian Menard: Author profile](https://searchscope.com.au/dorian-menard-author/): Credentials, publications and area of expertise.
- [Editorial Policy](https://searchscope.com.au/editorial-policy/): How Search Scope sources, fact-checks and updates public content.
- [AI Instructions](https://searchscope.com.au/ai-instructions/): Canonical reference page for AI assistants and answer engines, with structured facts, public pricing and instructions for how to describe Search Scope accurately.
- [AI SEO Methodology: The AI Entity Authority System](https://searchscope.com.au/ai-seo-methodology/): The Search Scope AI SEO method in 5 parts, Resolve, Cover, Evidence, Corroborate and Measure, with Recommendation Share (share of a fixed prompt set where an AI system actively recommends the brand) as the core metric.
- [What Is AI Search?](https://searchscope.com.au/ai-seo/ai-search/): Reference page on the AI search environment: how AI Overviews, AI Mode, ChatGPT search, Gemini, Perplexity, Copilot and Claude retrieve, select passages, synthesise and cite, with each platform's documented behaviour and the two information layers (model knowledge vs live retrieval).
- [What Is Generative Engine Optimisation (GEO)?](https://searchscope.com.au/ai-seo/generative-engine-optimisation/): Reference definition of GEO, GEO vs SEO, GEO vs AEO, the 7 factors that affect inclusion in generated answers, common myths, and a graded table of which GEO advice is documented, researched, observed or unsupported.
- [What Is Answer Engine Optimisation (AEO)?](https://searchscope.com.au/ai-seo/answer-engine-optimisation/): Reference definition of AEO and its history before generative AI (featured snippets, voice assistants), what makes a passage usable as a direct answer, AEO vs SEO, AEO vs GEO, and how it should be measured.
- [Franchise Website Structure](https://searchscope.com.au/franchise-seo/website-structure/): Guide for franchisors on where location pages should live: subfolders on the main domain, why subdomains are not recommended, when extra brand-owned domains pay off, and why head office should own the Google accounts behind every Business Profile.
- [AI Search for Franchise Brands](https://searchscope.com.au/franchise-seo/ai-search/): Guide for franchisors on getting individual locations recommended by ChatGPT, Google AI Overviews, Google AI Mode and Perplexity: what each platform documents, a location-level audit, six steps from crawler access to head office and franchisee ownership, measurement across many locations, and findings from the Perth AI Search Study 2026.
- [AI SEO for Small Business in Australia](https://searchscope.com.au/ai-seo/small-business-australia/): Practical guide for Australian small businesses on AI search visibility: what Google documents as required (nothing extra, no llms.txt, no AI schema), how to build a buyer question set, entity clarity, retrieval-ready writing, reviews inside ACCC and Google rules, which third-party sources were actually cited in the Perth AI Search Study 2026, measurement, and a 30-day plan.
- [Testimonials and Verified Reviews](https://searchscope.com.au/testimonials-and-reviews/): Client testimonials from Australia, the United States and Europe, plus the Leadsnap archive of Google reviews removed by Google's automated filters.

## Machine-readable

- [Open Knowledge Format bundle](https://searchscope.com.au/okf/index.md): Every page in the XML sitemaps as a markdown file with YAML frontmatter (Open Knowledge Format v0.2), grouped into services, reference, articles and pages. Each file names the page's canonical URL, type and last-changed date, plus its review date and sources where the page states them.

## Optional

- [News and Guides Blog](https://searchscope.com.au/blog/): In-depth guides on local SEO, Google Business Profile, AI search and technical SEO.
- [SEO FAQs](https://searchscope.com.au/faqs-seo/): Answers to common questions about pricing, timelines and methodology.
- [Contact](https://searchscope.com.au/contact/): seo@searchscope.com.au · +61 422 428 584 · Unit 1/48 McMillan St, Victoria Park WA 6100, Australia.